Tag Archives: says

Is GDPR working? Brave’s Johnny Ryan says it’s starting to, and marketers must heed the risks

Ryan believes most of the changes that GDPR will bring have yet to happen and that enforcement is only just beginning. Greg Sterling on May 24, 2019 Tomorrow is the one year anniversary of the EU’s General Data Protection Regulation (GDPR). The landmark law created a unified, pan-European approach to privacy and data regulation. It … Continue reading Is GDPR working? Brave’s Johnny Ryan says it’s starting to, and marketers must heed the risks →

Privacy And Security Still Concerns For Virtual Assistant Users, Bing Ads Study Says

Virtual Assistants

Privacy And Security Still Concerns For Virtual Assistant Users, Bing Ads Study Says by Laurie Sullivan @lauriesullivan, April 22, 2019 Some 41% of users of virtual assistants still admit to having concerns around trust, privacy and passive listening. Consumers say they will not give up personally identifiable information without a substantial reward, although more than half believe digital … Continue reading Privacy And Security Still Concerns For Virtual Assistant Users, Bing Ads Study Says →

When the Meeting Agenda Says “Casual Attire”

Productivity

Personal Branding Blog — January 8, 2019 — January 8, 2019 Recently, I attended a large business event in a warm and humid city in the Southeast. The agenda urged participants to dress “casual.” Not business casual. Women have largely cracked that code. For those who haven’t there’s no shortage of advice. And retailers have … Continue reading When the Meeting Agenda Says “Casual Attire” →

Online shopping revenues will reach $126 billion by December 31, says Adobe

Online Sales

Mobile devices have driven 58 percent of site visits and about 39 percent of purchases to date. Greg Sterling on December 22, 2018 The Saturday before Christmas is known as either “Super Saturday” or “Panic Saturday,” depending on your perspective, and it should see higher retail foot traffic than Black Friday, according to location intelligence … Continue reading Online shopping revenues will reach $126 billion by December 31, says Adobe →

Brands Should ‘Get In Early’ To Voice Search For Ecommerce

Voice Search

Brands Should ‘Get In Early’ To Voice Search For Ecommerce, HP.com’s Chemij Says by Laurie Sullivan @lauriesullivan, Yesterday Morgan Chemij, director II of marketing and CRM for the Americas at HP.com, championed voice search on Friday at the MediaPost Search Insider Summit and shared some information on HP’s voice strategy, but mostly shared curated data … Continue reading Brands Should ‘Get In Early’ To Voice Search For Ecommerce →

Conversions, Revenue Are Top SEO Priorities, Report Says

Conversion Techniques

Conversions, Revenue Are Top SEO Priorities, Report Says by Larissa Faw , November 28, 2018 SEO software company Moz is out with a new study, “The State of Local SEO,” indicating that conversions and revenue are top priorities for marketers and agencies. Whether it’s through local service ads or Google Ads, 69% of respondents indicated … Continue reading Conversions, Revenue Are Top SEO Priorities, Report Says →

Facebook Responsible For Illegal Ads, Think Tank Says

Facebook Advertisement

Facebook Responsible For Illegal Ads, Think Tank Says by Wendy Davis , Staff Writer @wendyndavis, (November 22, 2018) Two years ago, a blockbuster report from ProPublica revealed that Facebook’s ad-targeting tool enabled advertisers to prevent housing ads from being shown to belong to certain “ethnic affinity” groups — including people Facebook has identified as having an … Continue reading Facebook Responsible For Illegal Ads, Think Tank Says →

Customer data platforms ‘not a silver bullet,’ says CDP Institute founder

Data Management

CDP evangelist David Raab shared common myths and realities of customer data platforms during the 2018 Martech Conference in Boston. Amy Gesenhues on October 3, 2018 David Raab, founder of the vendor-neutral CDP Institute, shared his insights into what CDPs (customer data platforms) can and can’t do, during Tuesday’s MarTech Conference session aptly titled … Continue reading Customer data platforms ‘not a silver bullet,’ says CDP Institute founder →

BuzzFeed Shopping Guide Is ‘Editorial,’ Not ‘Advertising,’ Industry Watchdog Says

Shopping Campaigns

BuzzFeed Shopping Guide Is ‘Editorial,’ Not ‘Advertising,’ Industry Watchdog Says by Wendy Davis , Staff Writer @wendyndavis, (September 21, 2018) Digital publisher BuzzFeed recently posted a shopping guide to skincare that recommended 32 products, including a St. Ives face cream. The shopping guide’s copy for the cream — which included the statement that “collagen and elastin proteins … Continue reading BuzzFeed Shopping Guide Is ‘Editorial,’ Not ‘Advertising,’ Industry Watchdog Says →

Despite buzz, only one-third of B2B businesses are committed to ABM, report says

B2B Engagement

A majority of B2B companies aren’t confident in the quality of the data they need to drive an ABM program. Robin Kurzer on September 12, 2018 In recent years, account-based marketing (ABM) has been touted as an effective B2B strategy. According to the Information Technology Services Marketing Association, 69 percent of organizations that implement … Continue reading Despite buzz, only one-third of B2B businesses are committed to ABM, report says →