Tag Archives: Sales

3 Ecommerce Sales Trends You Need to Know

Leo StrupczewskiMarch 4, 2015 Raise your hand if you’ve ever been guilty of this thought: Those holiday numbers are interesting, but what am I actually going to do with the data? By the time we’ve dug through holiday results and Q4 numbers on the whole, we’re fairly fatigued. We went through a month-plus of daily … Continue reading 3 Ecommerce Sales Trends You Need to Know →

Retail sales rise 0.4%, helped by clothing

Retail Marketing

March 5, 2015 Max Mason Business Reporter The retail sales rise had been widely expected by economists. Photo: David Goldman Retail sales rose at the strongest rate in three months in January as the lower oil price helped encourage consumers to spend. Retail sales gained 0.4 per cent in January, in line with expectations … Continue reading Retail sales rise 0.4%, helped by clothing →

9 Expert Sales Tips For Startups

Marketing Guide

Vasil AzarovMarch 3, 2015 In the days leading up to our Startup Sales Conference, I asked a few of our speakers to share their expert sales tips for growing your startup. 1. EMBRACE SOCIAL SELLING Jill Rowley, Keynote Speaker, Social Selling Evangelist, Startup Advisor, Investor Use Social Networks like LinkedIn and Twitter to find and … Continue reading 9 Expert Sales Tips For Startups →

Social Selling: How to Reach Buyers Earlier & Shorten the Sales Cycle

Social Media Retail

Megan Van VlackMarch 1, 2015 Sales and marketing professionals both know, when it comes to reaching a prospective buyer and closing a deal — timing is everything. As the sales industry advances and consumer purchasing evolves, the research, technology and training that goes into closing a deal has changed. Over the past few years, the … Continue reading Social Selling: How to Reach Buyers Earlier & Shorten the Sales Cycle →

Improve Your Sales Conversations With Content And Buyer Personas

Content Marketing, Sales Leads Conversion

Maxim BaetenFebruary 27, 2015 This post is the first in a two part series. Oftentimes, marketers create content that isn’t focused on closing deals. This content isn’t relevant to the customer and often fails to create better sales experiences. Yet, with all of today’s digital tools and automation software that is available to us, customers … Continue reading Improve Your Sales Conversations With Content And Buyer Personas →

How Online Marketing Can Trigger Your Offline Sales

Sales Guide

Steve MyringFebruary 25, 2015 Generally owners of brick-and-mortar stores do not expect big results from online marketing. Many misunderstand online marketing it as a strategy strictly meant for online businesses while others look at it with a great deal of skepticism. So, does online marketing influence in-store sale? Yes, it does. According to studies by … Continue reading How Online Marketing Can Trigger Your Offline Sales →

10 Simple Tweaks to Generate More Sales Through Blogs

Sales Leads

Mark SchaeferFebruary 24, 2015 On the social web we’re here to help, to listen, to serve. We’re not supposed to expect sales though blogs, right? Well, sometimes it’s OK to sell. You have to make money at some point, right? In fact, your blogging space is a very important sales opportunity because if people are … Continue reading 10 Simple Tweaks to Generate More Sales Through Blogs →

The Buyer Journey: Content Marketing Versus Sales Enablement

Content Marketing

Dave HubbardFebruary 23, 2015 Invest in Sales Enablement or Marketing Content? It shouldn’t be an either/or situation. If Marketing and Sales were both aligned to the new buyer journey, the content that marketing created to feed their lead development engine would be exactly the same content that would enable Sales to close more business. After … Continue reading The Buyer Journey: Content Marketing Versus Sales Enablement →

Sales Tips: How to Stay Out of LinkedIn Jail

LinkedIn, Sales Leads

Alice HeimanFebruary 23, 2015 People are misusing LinkedIn left and right. As with any tool, you can be most effective when you use it properly and that usually requires some learning. Unfortunately, we see people self-promoting and trying to sell overtly on LinkedIn and it is just as undesirable as someone going around at a … Continue reading Sales Tips: How to Stay Out of LinkedIn Jail →

How Marketers Can Drive Seasonal Sales With Intent Data

Sales Leads

James Green notes that the keys to successful seasonal marketing are timing, hidden insights, personalization and omni-channel strategies. James Green on February 23, 2015 Each year, marketers look forward to seasonal promotions to drive a spike in sales. Prior to each event — whether it’s the Super Bowl, Mother’s Day or Back-to-School (BTS) — search … Continue reading How Marketers Can Drive Seasonal Sales With Intent Data →