Luke JohnsonFebruary 22, 2015 In today’s economy, amidst tremendous growth of online shopping, merchants are evaluating different approaches to acquire highly valued customers, convert shopping carts to purchases, retain customers, drive repeat purchases and create stronger customer loyalty… and the solution is this: Personalized eCommerce.Brick-and-mortar retail stores have an advantage over online stores in that … Continue reading Personalized eCommerce: The Impact on Online Sales Conversion
Tag Archives: Sales
How To Use Social Media And Analytics To Increase Sales
Brad AhrensFebruary 21, 2015 In this series of blog posts, I’ll examine the e-commerce conversion funnel from Awareness to Advocacy and show you how to use social media and analytics to increase sales. I’ll briefly compare a brick-and-mortar store to an online store and then give tips and tools to help you improve your site each step … Continue reading How To Use Social Media And Analytics To Increase Sales
Are You Using Social Media For Sales?
CJ GallopoFebruary 14, 2015 Social media can serve as a useful sales tool and a viable lead source, but only if used correctly. Tech-savvy Millennials are fluent in the unspoken language of social media etiquette; growing up in the digital age means that one’s online persona needs to be on point to remain socially relevant. … Continue reading Are You Using Social Media For Sales?
Small Medium Business Advantage: Marketing and Sales
Dave HubbardFebruary 13, 2015 Competing for business against a much larger organization has always been challenging. However, with the recent changes in buyer behavior, and increased adoption of automation technology, small and medium-sized businesses (SMB) have a unique window of opportunity; a potential competitive advantage in sales and marketing. Executives in smaller companies tend to … Continue reading Small Medium Business Advantage: Marketing and Sales
85 Percent Of Companies Don’t Connect Social To Sales. Why? [Infographic]
Bob HutchinsFebruary 10, 2015 Social media marketing is past the point of being a buzz-phrase. It’s an industry. But, in many ways, selling through social media isn’t taken as seriously – or viewed as critically – as other sales and marketing tactics. In fact, the disparity between the proficiency and power of a (good) social … Continue reading 85 Percent Of Companies Don’t Connect Social To Sales. Why? [Infographic]
3 Steps To Email Marketing That Nurtures Leads And Closes Sales
Douglas BurdettFebruary 7, 2015 Are you worried prospects will think your email marketing is spammy? They won’t if your focus is on them, what they need and when they need it. Email marketing has gotten a bad rap. Like other innovative technologies that marketers have gotten hold of over the years, it’s become the object … Continue reading 3 Steps To Email Marketing That Nurtures Leads And Closes Sales
LinkedIn Sales Activities You Can Do in Under An Hour
Jasmine SandlerJanuary 31, 2015 A Very Cool LinkedIn Sales Infographic from Salesforce you Can Use and Your LinkedIn Sales Plan In my 1st Linkedin Sales and Branding book I stated that it is not the exact amount of time you spend on LinkedIn that matters, but how you spend your time and the quality of … Continue reading LinkedIn Sales Activities You Can Do in Under An Hour
How Fresh Are Your Sales Proposals? Expire the Outdated.
Anastasia BogomolovJanuary 31, 2015 We all like to think we’re great at what we choose to do, at our day job. The work we engage in defines who we are, and much of the time we really are good at it – with practice we nail down our craft; boosting performance and confidence. And in … Continue reading How Fresh Are Your Sales Proposals? Expire the Outdated.
Here’s Exactly How Heat Mapping Analysis Helps You Optimize Sales Pages For Higher Online Conversions
Jon KrepsJanuary 30, 2015 Conversion rate optimization can help deliver higher ROI than other Internet Marketing investments and relies heavily on heat mapping analysis to optimize landing pages and other conversion-oriented content. Heat mapping analysis certainly isn’t new to the world of Internet Marketing. In fact, companies like Clicktale, Crazy Egg, and even Visual Website … Continue reading Here’s Exactly How Heat Mapping Analysis Helps You Optimize Sales Pages For Higher Online Conversions
How Marketers Can Turn Super Bowl Mania Into Sales With Retargeting
The surge in media consumption around the big game gives marketers big opportunities to re-connect with site visitors engaging with Super Bowl content. Ginny Marvin on January 29, 2015 Just because you’re company isn’t among the handful of brands forking over the big bucks for the chance to capture millions eyeballs during the Super Bowl, … Continue reading How Marketers Can Turn Super Bowl Mania Into Sales With Retargeting
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