Miriam HaraJuly 17, 2015 In an airport, recently, I came upon an out of home billboard with a prominent headline: The future of sales will be social. I was taken aback by the statement. Hasn’t sales always been social? The very essence of sales is about the building of relationships. Any B2B sales executive will … Continue reading The Future Of Sales Is Social
Megan ConleyJuly 15, 2015 In the retail world, summer is historically a slow season, lacking the massive shopping holidays other seasons present. Yet, big box retailers aren’t letting the summer blues affect their bottom line. Instead, notorious brands including the likes of Amazon and Walmart are launching “Christmas in July,” a series of sales through … Continue reading Christmas in July Sales Flourish, SMBs Should Take Note
Matt AmbroseJuly 14, 2015 Don’t build your farm on rented land. That phrase continues to make marketers look sheepish who spent too much time on their Facebook page and not enough on a channel that works. What am I talking about? Email marketing, of course. And I don’t mean just sending out a monthly newsletter … Continue reading Why it’s Time to Ditch the Autoresponder and Build an Email Sales Funnel Instead
Kim SpeierJuly 13, 2015 One of the most important, and potentially most difficult, parts of managing an ecommerce website is writing informative and persuasive product descriptions. You have to create an experience online that makes the shopper feel as educated and comfortable with making a purchase as they would in a retail store – and … Continue reading Drive Sales Through Effective Product Descriptions
Virginia FrancoJuly 9, 2015 When it comes to hiring in the world of sales, hiring managers want to see a resume that outlines a track record of success. While factors like the ability to lead and client retention contribute to sales success, at the end of day a sales person is judged on his/her ability … Continue reading Three Items That Spell Success In A Sales Resume
Jimmy RodelaJuly 6, 2015 Having a website for your business is one thing, making sure that it sells is another. The fact is, there is more to creating a website than just making sure that it looks good; that is, if you’re goal for creating one is to get more sales and grow your business. … Continue reading Supercharge Your Business for Online Sales By Creating a Website That Sells
Wendy Burt-ThomasJuly 6, 2015 If you’ve been scratching your head trying to understand why your website isn’t getting much traffic, keeping visitors’ attention or converting visits to actual sales, we’ve got some tips to help solve this issue. Here are the eight most common “missing links” in website design, development, and promotion, including tools to … Continue reading 8 Things Your Website Needs To Increase Traffic And Sales
Jake JeffriesJuly 4, 2015 With the introduction of the internet and social media the same question has been cropping up in meetings all around the world… How can we turn our website traffic and social media following into customers? One way that businesses can do this is by having a keyword on a short code. … Continue reading How to Increase Your Sales, Leads and Customer Base With Ease… [Infographic]
How do you craft e-commerce content that results in conversions? Look to your consumers to provide insights and create relevant content, advises columnist Benjamin Spiegel. Benjamin Spiegel on July 2, 2015 Content is king. That is as true for e-commerce as it is for search or even social. In order to not only capture but … Continue reading How “Listening” To User-Generated Content Leads To E-Commerce Sales
Jim FisherJune 30, 2015 Social Media can and should be a popular marketing tool as it appears to be: Relatively inexpensive (low production and space costs). Easy to manage (run internally with lower cost staff/your office Millennial). Reaching your best or most loyal customers (because they make the choice to follow you). However, an effective … Continue reading 6 Social Media Steps For Improving Sales Through Increased Customer Engagement
