Sales and marketing don’t have to be at odds with one another. Columnist Steve Olenski discusses what marketing teams can learn from sales to benefit the whole organization. Steve Olenski on August 31, 2015 In many organizations, the line between sales and marketing staff is solidly drawn. Marketing teams take care of getting the word … Continue reading 4 Ways Marketers Can Rip A Page From The Sales Playbook To Be More Effective
Gail OliverAugust 27, 2015 If you really want to guarantee big sales this holiday season, one market you’ll want to consider targeting is the corporate market, and you will want to start preparing for it now. According to a report from the Advertising Specialty Institute (ASI), last year companies were planning to spend $ 43 … Continue reading Want Big Sales This Holiday Season? Target the Corporate Gift Market
Ty RothsteinAugust 27, 2015 Do you want to increase online sales for your ecommerce store? That’s probably one of the only questions in the world with one answer – “yes”. Then there is only one thing standing in your way – the how. Luckily, there are dozens of different tactics and hacks that you can … Continue reading 5 Effective Ways to Increase Online Sales With a Blog
Catalin ZorziniAugust 26, 2015 Instagram is a match made in heaven for those looking to use social media for ecommerce and reach out to people who are on their phones, since it’s not even that common for users to open up Instagram on regular computers. For quite some time you weren’t even able to access … Continue reading The Ultimate Guide on How To Use Instagram to Generate Sales for Your Online Shop
Michael WightAugust 24, 2015 In the 20+ years that website design has become a mainstream business, the evolution of website design has been rapid. Nothing has changed recently despite the fact that websites have evolved from static content 20 years ago, to places where people can shop, bank, trade, and conduct other complex business transactions. … Continue reading Get More Sales With Modern Website Design Elements
Neal KaiserAugust 23, 2015 It’s estimated that 1.623 billion people will shop online in 2018, a 50 percent increase over 2013. As more and more consumers are shopping online, the promotional tools used to boost your apparel ecommerce storefront are expanding, as well. Both online and on mobile, first impressions matter more than ever. Well-curated … Continue reading 3 Promotional Tools That Drive Apparel Ecommerce Sales
Offline events, conferences and more can be tracked and modeled along with online activities to understand sales impact from all channels. Ginny Marvin on August 21, 2015 Events & Conferences are now included in the marketing attribution mix. Bizible is hoping to solve the now age-old problem B2B marketers have in understanding how event attendance and … Continue reading Bizible Adds Offline Events To B2B Sales Attribution Platform
Louis FoongAugust 21, 2015 This week’s infographic highlights how big data brings in big revenue. Companies that invest in it outperform competitors by a large margin. Every minute, Amazon generates another $ 80k in sales and Google garners over two million search queries. Those aren’t small numbers. Every day, people create 23 billion gigabytes of … Continue reading Using Big Data to Generate Sales Ready Leads [Infographic]
We are right in the thick of back to school shopping season which is a huge opportunity for online retailers. Back to school sales have increased by an average of 15% every year over the last 5 years and the growth shows no sign of slowing down. There’s still time to generate buzz and convert … Continue reading 7 Ecommerce Tips to Drive Back to School Sales
Carrie DagenhardAugust 21, 2015 Have you ever received a really awful gift? I mean, a gift so inconceivably terrible, so obviously not you that you had a difficult time concealing your surprised disappointment? It would be ungrateful and selfish to admit you didn’t like a gift another person went out of her way to purchase, … Continue reading 3 Innovative Ways SaaS Companies Can Boost Sales Using Personalization
