If you’re in the marketing field, you must have definitely come across the term ‘growth hack.’ Growth hacking isn’t really a very old concept. The term was first coined by Sean Ellis in 2010. And ever since then, it has been widely used by marketers, entrepreneurs, and startups.
So what do you actually understand by the term growth hack, and how do you implement it in your marketing tactics? If you’re not sure about it, don’t worry. After reading this article, you’ll know what growth hacking is and how to leverage it for your business.
So let’s get started.
What is Growth Hacking?
Growth hacking is a process through which businesses focus on rapidly increasing their growth by using creative and low-cost strategies to acquire and retain leads and convert them to sales.
This approach is usually implemented in early-stage startups that need massive growth in a short time and on a small budget. They use this concept to rapidly experiment with processes and to accept or rule them out so that they can move on to the next step of their marketing strategy.
In doing so, they usually don’t care much about the budget, conversions, expenses, etc. The only thing they care about is – growth.
This is one major reason why many marketers don’t like the concept. As marketers, you are mostly trained to work on a budget, focus on expenses, etc. But growth hackers do just the opposite of this to ensure that their business sees quick results.
Let’s now get into a few easy growth hacking tricks to try to ensure rapid growth and more conversions.
1. Content Marketing
One of the most effective growth hacking techniques that you can try out is content marketing. As an entrepreneur and marketer, you must be using it already. But if you think content marketing is only about writing a few blog posts, then you need to reconsider your thought.
When you use content marketing for growth, the first thing you need to ensure is that your content is helping your audience clear their doubts, conquer their fears, or make them achieve what they want. When you do that, it becomes easier to attract and retain people and convince them to convert. So start creating blog posts that generate value for your readers.
But there’s no point in publishing content if you don’t have readers for it. So think about ways to attract traffic to your website. The best way to do that is to create SEO-friendly content that will boost your rankings in search engines.
Once you publish your content, make sure to vigorously promote it across different platforms on social media. This will not only help drive brand awareness but will also get you some good traffic to engage on your website. You should also use relevant hashtags to increase your reach and boost engagement on your posts.
2. Email Marketing
Another very effective way to boost your business’s growth is the efficient use of email marketing.
Email marketing works because when you have an email list, you can rest assured that your list will remain with you forever. Unlike any other advertising platform, where you have to depend on a third party to promote your business, with an email list, you will never have to do that.
Using your list, you can easily reach out to your audience and interact with them directly and in a more impactful manner. And since you can land in their inbox, the possibility of getting their attention increases too.
So your message gets more effectively delivered. The best part about email marketing is that it lets you personalize your emails. This helps you convey the right message to the right audience. In return, your conversions see a quick rise.
3. Influencer Marketing
Influencer marketing is on the rise, and it can be a wonderful way to speed up your growth, especially if you have just started out. The reason behind this is simple. Influencers usually have a huge fan following. So when they market your business for you, it automatically gets exposed to a huge pre-built audience that would take you months or even years to build.
This increases brand awareness, and people start following you. Since your business was promoted by an influencer they love, they might as well try your products and services. So you see a quick boost in your followers, as well as your conversions. And the more you convert, the more profit you make.
Although growth hacking is designed to achieve quick growth, sometimes it might take time to actually see the results. If that happens in your case, too, just be patient and don’t lose hope. It might take time, but it will surely give you what you want.