Tag Archives: safety

Winning The Holiday Season From The Safety of Your Customers’ Couches

Holiday Season

Winning The Holiday Season From The Safety of Your Customers’ Couches by Nicole Garberg , December 16, 2020 Given the events of 2020, many are craving holiday experiences that replicate, if not elevate, the memories of years past. Retailers who recognize this and prepare to provide a little something special will see their efforts rewarded. … Continue reading Winning The Holiday Season From The Safety of Your Customers’ Couches →

Anonymous Reporting Systems Enhance Safety by Using Visitor Management Solutions

Analytics Platforms

Chanakya Kyatham September 24, 2020 Visitor management systems have many different purposes and functions. They ensure increased safety by offering peace of mind for businesses, and they allow organizations the freedom to address other areas of concern in creating a successful management experience. Organizations often have a lot of people walking in and out of … Continue reading Anonymous Reporting Systems Enhance Safety by Using Visitor Management Solutions →

How a Visitor Management System Can Improve Safety & Security for Workplaces, Offices

Customer Engagement

Chanakya Kyatham — May 27, 2020 Offices often have a lot of people walking in and out of its premises, and installing a CCTV camera at the entrance no longer cuts it as enough workplace security. In order to avoid any data security breach or physical threat from unwanted and dangerous visitors, it is important … Continue reading How a Visitor Management System Can Improve Safety & Security for Workplaces, Offices →

Don’t block the news: Tips to balance brand safety and corporate responsibility

Corporate Success

Advertisers have a corporate social responsibility to find a way to balance their need to protect the brand with support of news sites, particularly in times of crisis. Kristoffer Belau on April 21, 2020 “Don’t block the news.” This is the Interactive Advertising Bureau’s (IAB) passionate appeal to advertisers during the COVID-19 crisis. As the … Continue reading Don’t block the news: Tips to balance brand safety and corporate responsibility →

Brand safety: Balancing risk and opportunity for your organization

Risk Management

Using sentiment analysis to track your brand safety risk and dial your marketing and sales activity up or down as needed can help your business’ bottom line. Kristina Podnar on November 11, 2019  Imagine a seesaw with a flamingo on one side and a grizzly bear on another. How would you ever stabilize them? That … Continue reading Brand safety: Balancing risk and opportunity for your organization →

Facebook to replace Exclude Categories with new brand safety ad filters

Facebook

By the end of May, the Excluded Category options for Audience Network, Instant Article and in-stream video ads will be replaced with the new Inventory Filters, giving marketers streamlined control over content associated with their ads. Amy Gesenhues on April 11, 2019 Facebook rolled out new brand safety inventory filters for Audience Network, Instant Articles … Continue reading Facebook to replace Exclude Categories with new brand safety ad filters →

Best practices for a new era of brand safety

Branding Trends

A good brand safety initiative should not be limited to the basic standards set by technology partners but a more comprehensive discussion of the brand’s needs. Danny Macdonald on January 29, 2019   After years of breaking news, brand safety challenges continued to steal headlines in 2018. Despite improved dialogue between brands, media owners and … Continue reading Best practices for a new era of brand safety →

Business Continuity and Disaster Recovery: Your Organization’s Safety Plan

Business Development

Brian Rutledge — December 14, 2018 — December 14, 2018 From natural disasters, errant employees, malware to even a rodent with an appetite for cables — the likelihood of an organization suffering a data disaster has never been greater. An organization’s best defense is to plan for business continuity and disaster recovery by using best … Continue reading Business Continuity and Disaster Recovery: Your Organization’s Safety Plan →

Why Hasn’t Google Felt The Repercussions Of Its Brand Safety Failings?

Google

Why Hasn’t Google Felt The Repercussions Of Its Brand Safety Failings? by Nick Welch , Op-Ed Contributor, July 27, 2018 Google’s earnings announcement this week showcases how the company can seemingly do no wrong. Ad revenues continue to grow — even as some brands still refuse to spend their budgets on YouTube ad placements following … Continue reading Why Hasn’t Google Felt The Repercussions Of Its Brand Safety Failings? →

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