TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal by Karlene Lukovitz @KLmarketdaily, May 24, 2023 NBCUniversal, including Peacock, is the latest company to qualify for The Trustworthy Accountability Group (TAG) Brand Safety Certified Seal on a global basis. TAG, created by the American Association of Advertising Agencies, Association of National … Continue reading TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal
By Clint Rainey April 14, 2023 In his annual letter to shareholders on Thursday, Amazon CEO Andy Jassy said that he has taken “a deep look across the company,” for the last few months, going “business by business, invention by invention” to reassess everything in order to steady the e-commerce giant. Revenues are down … Continue reading The one thing Andy Jassy’s letter to Amazon shareholders didn’t mention: Warehouse safety
GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange by Laurie Sullivan @lauriesullivan, March 16, 2023 All impressions running on GumGum’s ad exchange will now have enhanced brand-safety protection through Verity, the company’s proprietary and accredited contextual intelligence platform. The base layer of protection guarantees that every impression is free from unsafe content … Continue reading GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange
Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety Reporting by Laurie Sullivan @lauriesullivan, January 26, 2023 Twitter announced a beta program earlier this week for companies that want to run advertisements on the platform. The ad option — called Search Keyword Ads — allows advertisers to bid on keywords. The bid … Continue reading Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety Reporting
By Jessica Bursztynsky January 19, 2023 Grubhub is partnering with RapidSOS, a third-party service that connects users with safety agents, in the hopes that it’ll boost courier protection, the companies announced Thursday. When gig workers call 911 through the Grubhub for Drivers app, RapidSOS will share information like dynamic location and caller ID directly … Continue reading Grubhub just rolled out new emergency safety features for gig workers with RapidSOS
By Amy Edmondson and Kim Scott November 22, 2022 Psychological safety is necessary in any workplace. Without an environment where candor is welcome, it’s difficult for a team to perform at their best. Psychological safety isn’t about being comfortable all the time. It’s about embracing the discomfort. When leaders are confident enough to solicit … Continue reading Follow these 4 steps to create psychological safety in your teams
By Jessica Bursztynsky August 30, 2022 Uber is introducing a new slate of safety features to its app in an effort to ensure user safety. Riders can now contact a safety agent with ADT Security Services while using the Uber app, via call or text, to monitor the trip and reach out to 911 … Continue reading Uber partners with ADT so you can now call or text a safety agent during your ride
Yahoo Taps Comscore To Expand CTV Brand Safety Tools, Contextual Abilities by Karlene Lukovitz @KLmarketdaily, August 19, 2022 Yahoo has partnered with Comscore to expand connected TV (CTV) brand safety tools and contextual segmenting capabilities in its demand-side platform (DSP).The Yahoo DSP will integrate Comscore Activation, a set of pre-bid inventory filters powered by contextual … Continue reading Yahoo Taps Comscore To Expand CTV Brand Safety Tools, Contextual Abilities
By Adrienne Russman and Lauren Paul July 29, 2022 In response to the recent decision by the Supreme Court that has allowed a growing list of state-level anti-abortion laws, a growing list of employers—from large corporations like Amazon to smaller companies like Patagonia—have announced that they will help their employees pay for travel expenses related … Continue reading What we lose when our jobs are the only safety net
TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, January 25, 2022 TikTok last year surpassed Google as the most-visited website in the world, making the platform an attractive channel for advertising brands. TikTok will now work with video data company Zefr to ensure that in-feed ads across … Continue reading TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers
