Tag Archives: safety

Despite wide support, the Kids Online Safety Act will not fix the youth mental health crisis

  By María P. Angel October 13, 2023 A week ago, Democratic Senator Elizabeth Warren signed as cosponsor of the Kids Online Safety Act (KOSA), which has a good chance of becoming law. The purpose of this bill is to address the youth mental health crisis that many attribute to the use of social media. Among other proposed measures, KOSA’s duty of care would require social media platforms to … Continue reading Despite wide support, the Kids Online Safety Act will not fix the youth mental health crisis

How Does Technology Improve Workplace Safety? 

How Does Technology Improve Workplace Safety?  Brad Anderson / Aug 29, 2023   Every business should prioritize workplace safety and increase it to offer employees the best environment. Employees want to feel protected to give their best, and it is a company’s responsibility to ensure at least optimal working conditions. Plus, if employees aren’t exposed … Continue reading How Does Technology Improve Workplace Safety? 

IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content

IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content by Laurie Sullivan  @lauriesullivan, August 22, 2023 Measure, calibrate, and optimize are part of a new strategy outlined in a white paper from Integral Ad Science released Tuesday. For advertisers it has become a critical part of managing media quality for campaigns. More … Continue reading IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content

OpenAI’s trust and safety lead is leaving the company

FTC opens investigation into ChatGPT creator OpenAI   Jon Fingas   @jonfingas American regulators now appear to be clamping down on generative AI in earnest. The Washington Post has learned the Federal Trade Commission (FTC) has launched an investigation into OpenAI, the creator of ChatGPT and DALL-E. Officials have requested documents showing how the company … Continue reading OpenAI’s trust and safety lead is leaving the company

US Senate is the latest to look into Amazon’s warehouse safety practices

Avery Menegus   @averysmallghost Tornadoes ripped through six states on Friday, killing dozens. Among the dead were six workers at an Amazon warehouse in Edwardsville, IL, which collapsed while they sheltered inside. The incident is now the subject of an OSHA investigation. The mass casualty event is likely Kentucky’s “deadliest tornado system in state history,” … Continue reading US Senate is the latest to look into Amazon’s warehouse safety practices

Nextdoor Advances Self-Service Ad Buying With DOOH, Brand Safety

Nextdoor Advances Self-Service Ad Buying With DOOH, Brand Safety by Laurie Sullivan  @lauriesullivan, June 16, 2023 Neighborhood network Nextdoor has entered into a partnership with DIVE Billboards, a digital out-of-home (DOOH) company, to create a multichannel offering for advertisers connecting online and DOOH content. The offering, Nextdoor Outdoor, will enable advertisers in the U.S. and Canada … Continue reading Nextdoor Advances Self-Service Ad Buying With DOOH, Brand Safety

Twitter’s head of brand safety and ad quality has left the company

Twitter’s head of safety and content moderation has left the company   Mariella Moon   @mariella_moon Twitter has lost another head of trust and safety after Elon Musk purchased the company last year. According to Reuters, Ella Irwin, the website’s top executive for content moderation has resigned. Fortune has also reported earlier that her company … Continue reading Twitter’s head of brand safety and ad quality has left the company

TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal

TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal by Karlene Lukovitz  @KLmarketdaily, May 24, 2023 NBCUniversal, including Peacock, is the latest company to qualify for The Trustworthy Accountability Group (TAG) Brand Safety Certified Seal on a global basis. TAG, created by the American Association of Advertising Agencies, Association of National … Continue reading TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal

The one thing Andy Jassy’s letter to Amazon shareholders didn’t mention: Warehouse safety

  By Clint Rainey April 14, 2023 In his annual letter to shareholders on Thursday, Amazon CEO Andy Jassy said that he has taken “a deep look across the company,” for the last few months, going “business by business, invention by invention” to reassess everything in order to steady the e-commerce giant. Revenues are down … Continue reading The one thing Andy Jassy’s letter to Amazon shareholders didn’t mention: Warehouse safety

GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange

GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange by Laurie Sullivan  @lauriesullivan, March 16, 2023 All impressions running on GumGum’s ad exchange will now have enhanced brand-safety protection through Verity, the company’s proprietary and accredited contextual intelligence platform. The base layer of protection guarantees that every impression is free from unsafe content … Continue reading GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange