by Dev Tandon July 14, 2016 Follow @thekinigroupJuly 14, 2016 Pricing plays a huge part in profit growth. After all, once you get your customers to pay more, you have more left over in your pocket. If only it were that simple. Pricing strategy has gotten so complicated that enterprise-level businesses have hundreds of professionals … Continue reading 7 Fundamental Rules of a Profitable Pricing Strategy
Tag Archives: Rules
15 Tried and True Rules for Direct Mail From A Legend
by Jay Love July 11, 2016 Follow @jaybarclayloveJuly 11, 2016 There seems to be as many theories regarding nonprofit direct mail as there are about the weather. No other area of today’s fundraising world has as many consultants and “experts” making their opinions known on a single subject. Perhaps this is the case because it … Continue reading 15 Tried and True Rules for Direct Mail From A Legend
Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules
by Helen Nesterenko July 7, 2016 Follow @HNesterenkoJuly 7, 2016 Writing a great blog involves doing many different things well. You need to do your research, know your audience, be interesting, write compelling headings, keep it simple, write actionable content, make your writing scannable, and include call to actions—and that’s not even everything you … Continue reading Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules
New Twitter Rules Good for Brand Storytelling
by Sally Falkow June 2, 2016June 2, 2016 Twitter rules have always restricted content to 140-characters. We’ve all learned to write short, pithy comments making every character count. There have been changes in the Twitter look and feel over time, but the character count has always been the main feature. Last week Twitter announced some … Continue reading New Twitter Rules Good for Brand Storytelling
Golden Rules of A/B Testing
by Rupert Adam May 1, 2016 Follow @emailcenterMay 1, 2016 A/B Testing in email marketing has been around for nearly as long as email itself. You will often see the mantra of ‘Test, Test and Test again’ suggesting that you should always be testing everything. We don’t agree though, despite our own platform having the … Continue reading Golden Rules of A/B Testing
6 Social Media Rules That Will Steer You Clear of Failure
by Sam Warren April 16, 2016 Follow @rankpayApril 16, 2016 Whether you’re playing with sticks in the backyard or building a twitter presence, the old adage “it’s all fun and games until someone loses an eye” couldn’t be more true. Oh yes dear readers, don’t fool yourselves. Social media marketing may seem relatively harmless and … Continue reading 6 Social Media Rules That Will Steer You Clear of Failure
5 Rules to Follow When Dealing with Lazy Employees
by Personal Branding Blog April 6, 2016April 6, 2016 As CEO’s, we’ve all been there right? One day, your employees are performing at their peak, and then the next, they won’t even lift a finger. You don’t want to bring down the hammer, because that might decrease productivity and encourage rebellion. So, seriously, what do … Continue reading 5 Rules to Follow When Dealing with Lazy Employees
Creating Catchy Blog Content – 10 Rules of Engagement
by Daniela McVicker February 25, 2016February 25, 2016 A friend of mine recently retired. She was an English comp professor at a local university. She thought she might write a book in her retirement, and decided to find an author’s group or two to join. When she accessed a couple of these sites, she began … Continue reading Creating Catchy Blog Content – 10 Rules of Engagement
No, You Shouldn’t Break These Design Rules
by Shelby Clarke February 2, 2016February 2, 2016 Do you ever feel like you have too many blogs to read, but too little time? I do. And as a result, I tend to skim blog headlines to make sure I don’t miss out on important marketing and design topics or hacks to help me do … Continue reading No, You Shouldn’t Break These Design Rules
Learning the Rules of the Road to Lead Generation
by John Oechsle January 16, 2016 Follow @hjoechJanuary 16, 2016 Every small business journey begins with an idea, some hard work and the dream of what might be achieved. As entrepreneurs and small business owners, you’ve worked diligently to realize the success you’ve attained since your journey began. From the very first step, you’ve refined … Continue reading Learning the Rules of the Road to Lead Generation
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