B2B buyers are sticking with the vendors they have and are more open to up-sell for the features they want, according to a new survey. Constantine von Hoffman on August 7, 2023 Tighter budgets are extending the B2B purchase cycle with buyers doing more research and looking for more ROI data, according to a new … Continue reading Tighter budgets are extending the B2B purchase cycle
Category Archives: B2B Budgeting
B2B marketing budgets stalled out in 2022
57% say their budget was the same as or less than 2021. One in five reported being hit with mid-year marketing budget cuts. Constantine von Hoffman on October 31, 2022 Very little growth in B2B marketing budgets this year, with 57% of marketers saying their budget was the same as or less than 2021, … Continue reading B2B marketing budgets stalled out in 2022