Rushal Patel — November 4, 2016 Follow @patelrushal— November 4, 2016 It can be difficult to take time to catch your breath once you’ve come up with an idea that you believe is going to change the world. However, pausing to focus and come up with a plan for launching a startup company the right … Continue reading 4 Key Rules to Keep in Mind When Launching Your Startup
by Personal Branding BlogOctober 21, 2016 Your business recently took a catastrophic nosedive. Maybe you aren’t keeping up with order fulfillment or you sent out a bad batch of product. Customers are blowing up your Facebook with negative reviews, angry comments, and bad juju. Whatever the case may be, just know this: it happens. The … Continue reading 8 Rules for Replying to Angry Customers on Facebook
by Wendy Davis, Staff Writer @wendyndavis, October 19, 2016 The ad industry is stepping up its fight against proposed privacy rules that would restrict broadband providers’ ability to use data about customers’ Web activity for ad targeting. The proposed rules, up for a vote on October 27, would require broadband providers to obtain consumers’ opt-in … Continue reading Ad Industry: Tough Privacy Rules Will ‘Undercut’ Internet Marketplace
by Erika Goldwater Follow @erikawgOctober 17, 2016 At times, organizations enact change because they want to take advantage of a competitive situation. Other times change occurs out of necessity, it may forced for one reason or another or conversely, it happens organically. Change is a natural occurrence both in our personal lives and in business. … Continue reading 3 Rules To Drive Change
by Katie Sweet Follow @misskatiehrdyOctober 15, 2016 I doubt that I need to convince an online retailer that product recommendations should be a critical component of their e-commerce strategy. We see time and again that they improve product discovery, lead to increased conversions and order values, and provide more personalized experiences for shoppers. Today, recommendations … Continue reading 10 Rules for Product Recommendations Success
by Bonnie Harris Follow @waxgirl333October 14, 2016 Despite the popularity of social media darlings like Instagram and Snapchat, email remains a vital tool for every marketer and behavioral email marketing may be the most powerful of all. Unlike the brief and fleeting instances of communication on those platforms, email allows for deeper engagement on a … Continue reading Behavioral Email Marketing – from Tools to Rules
by Amanda OliverSeptember 19, 2016 One of the biggest misconceptions that brands have about digital ads is that they need to have expensive and over the top videos, target a wide range of audiences, and be a huge, well-known name to find success. Thankfully, that’s not the case. Beauty brands are seeing the biggest benefit … Continue reading Make Your Digital Ads #Flawless: 3 Rules of Beauty Ads That Are Bogus
by Jonny Rosen Follow @ohjonnySeptember 15, 2016 Social media continues to grow, making it one of the best ways for a variety of brands to reach their target audiences. Yet just being on social media isn’t enough. You need to have a carefully crafted strategy in order to meet your goals. And, of course, you … Continue reading Rules for Monitoring Your Social Media Channels
by Amanda OliverSeptember 12, 2016 One of the biggest misconceptions that brands have about digital ads is that they need to have expensive and over the top videos, target a wide range of audiences, and be a huge, well-known name to find success. Thankfully, that’s not the case. Beauty brands are seeing the biggest benefit … Continue reading Make Your Digital Ads Flawless: 3 Rules of Beauty Ads That Are Bogus
by Nicola LushAugust 20, 2016 The overall design of your email will determine whether the recipient will actually take time to read it or mark it for the junk folder. Here are some of the things you should consider when designing your email campaign. Overall Layout of Your Email The type of content you’re pulling … Continue reading Basic Rules for Constructing a Strong Email Design
