by Amanda OliverSeptember 19, 2016 One of the biggest misconceptions that brands have about digital ads is that they need to have expensive and over the top videos, target a wide range of audiences, and be a huge, well-known name to find success. Thankfully, that’s not the case. Beauty brands are seeing the biggest benefit … Continue reading Make Your Digital Ads #Flawless: 3 Rules of Beauty Ads That Are Bogus
by Jonny Rosen Follow @ohjonnySeptember 15, 2016 Social media continues to grow, making it one of the best ways for a variety of brands to reach their target audiences. Yet just being on social media isn’t enough. You need to have a carefully crafted strategy in order to meet your goals. And, of course, you … Continue reading Rules for Monitoring Your Social Media Channels
by Amanda OliverSeptember 12, 2016 One of the biggest misconceptions that brands have about digital ads is that they need to have expensive and over the top videos, target a wide range of audiences, and be a huge, well-known name to find success. Thankfully, that’s not the case. Beauty brands are seeing the biggest benefit … Continue reading Make Your Digital Ads Flawless: 3 Rules of Beauty Ads That Are Bogus
by Nicola LushAugust 20, 2016 The overall design of your email will determine whether the recipient will actually take time to read it or mark it for the junk folder. Here are some of the things you should consider when designing your email campaign. Overall Layout of Your Email The type of content you’re pulling … Continue reading Basic Rules for Constructing a Strong Email Design
by Dev Tandon July 14, 2016 Follow @thekinigroupJuly 14, 2016 Pricing plays a huge part in profit growth. After all, once you get your customers to pay more, you have more left over in your pocket. If only it were that simple. Pricing strategy has gotten so complicated that enterprise-level businesses have hundreds of professionals … Continue reading 7 Fundamental Rules of a Profitable Pricing Strategy
by Jay Love July 11, 2016 Follow @jaybarclayloveJuly 11, 2016 There seems to be as many theories regarding nonprofit direct mail as there are about the weather. No other area of today’s fundraising world has as many consultants and “experts” making their opinions known on a single subject. Perhaps this is the case because it … Continue reading 15 Tried and True Rules for Direct Mail From A Legend
by Helen Nesterenko July 7, 2016 Follow @HNesterenkoJuly 7, 2016 Writing a great blog involves doing many different things well. You need to do your research, know your audience, be interesting, write compelling headings, keep it simple, write actionable content, make your writing scannable, and include call to actions—and that’s not even everything you … Continue reading Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules
by Sally Falkow June 2, 2016June 2, 2016 Twitter rules have always restricted content to 140-characters. We’ve all learned to write short, pithy comments making every character count. There have been changes in the Twitter look and feel over time, but the character count has always been the main feature. Last week Twitter announced some … Continue reading New Twitter Rules Good for Brand Storytelling
by Rupert Adam May 1, 2016 Follow @emailcenterMay 1, 2016 A/B Testing in email marketing has been around for nearly as long as email itself. You will often see the mantra of ‘Test, Test and Test again’ suggesting that you should always be testing everything. We don’t agree though, despite our own platform having the … Continue reading Golden Rules of A/B Testing
by Sam Warren April 16, 2016 Follow @rankpayApril 16, 2016 Whether you’re playing with sticks in the backyard or building a twitter presence, the old adage “it’s all fun and games until someone loses an eye” couldn’t be more true. Oh yes dear readers, don’t fool yourselves. Social media marketing may seem relatively harmless and … Continue reading 6 Social Media Rules That Will Steer You Clear of Failure
