Julie Weill Persofsky — March 30, 2017 — March 30, 2017 If you’re in business today with a recurring revenue model, of the biggest questions you must ask is “where are the gaps in my revenue engine?” You may also be seeing an all-too-common trend: customer churn and/or a slowing trajectory of revenue growth. I … Continue reading Rules for Increasing Retention and Creating Growth Within Existing Accounts
Jefri Yonata — March 10, 2017 — March 10, 2017 Your audience is watching a lot of social videos. Video content had been taking over the Internet rapidly ever since smartphones started being mass-produced and social media’s popularity rose. In fact, over 70% of Internet users are routine viewers of social videos. Animoto surveyed over … Continue reading 5 Ultimate Rules of Thumb for Making the Perfect Social Video
Kristen Carlson — March 12, 2017 Follow @Kcarlson14— March 12, 2017 More and more organizations and industries are using Big Data to make smart, data-driven decisions. Sustainability is no exception, but how much are you measuring when it comes to your employee sustainability programs? If you’re just transforming your employee sustainability program to be more … Continue reading The 5 Cardinal Rules of a Data-Driven Employee Sustainability Program
Shaikh Zafar — March 6, 2017 — March 6, 2017 If you’re concerned about search engine optimization, chances are that you keep a close eye on what the big search engines are up to – especially Google. Anyone following the search engines will tell you that they’re always up to something. New changes are introduced … Continue reading Google Just Changed The Rules: Here Are 5 Things You Must Do Now
Barbara McKinney — March 3, 2017 — March 3, 2017 Whether you’re in the IT business or other industries, earning the trust of your clients is always important. In fact, any successful business can attest that customer relationship is an integral part of the entire dealings. And in today’s world of innovation and automation, taking … Continue reading 10 Rules in Providing IT Services That Will Earn Your Client’s Trust
Veronika Baranovska — February 6, 2017 Follow @socialveronika— February 6, 2017 So, you have decided to use Twitter for business. Whether you’re just starting out on this social media network or are way beyond your first tweets and hundreds of followers, this article is useful as it explores the fundamental aspects that make Twitter a … Continue reading Twitter for Business: The Main Rules of Engagement
Don Williams — February 3, 2017 — February 3, 2017 Social media is a massive society all its own and Instagram is no different. Instagram has its own hierarchy, privilege, and rules by which its citizens are governed. And, it is easy to have a misstep or two while your company, and/or brands, figure out … Continue reading Do I Follow Back? 3 Rules for Following Back on Instagram
Rushal Patel — December 19, 2016 Follow @patelrushal— December 19, 2016 Not all homepages are designed equally. Your brand’s message can easily fall flat if you fail to construct a homepage that delivers your message in an effective way. Did you know that you only have between zero and eight seconds to convince a visitor … Continue reading 5 Rules for Designing a High-Conversion Homepage
Darleen DeRosa — November 9, 2016 Follow @onpoint_llc— November 9, 2016 Virtual meetings are an essential way for geographically dispersed teams to connect and accomplish tasks. However, virtual leaders sometimes conduct an ineffective meeting or host them for the wrong reasons. This can cause team members to tune out and do things they’d never have … Continue reading 6 Simple Rules For Hosting Better Virtual Meetings
Contributor Peter Minnium explains why brands need to market with authenticity to win consumers’ trust and outlines five steps to help you craft and curate more authentic stories. Peter Minnium on November 4, 2016 In ye olde advertising world, broadcast time was the most scarce resource in marketing; the most influential campaigns were the … Continue reading Authentic storytelling: 5 rules for the new frontier of marketing
