Tag Archives: Rules

Do I Follow Back? 3 Rules for Following Back on Instagram

Don Williams — February 3, 2017 — February 3, 2017 Social media is a massive society all its own and Instagram is no different. Instagram has its own hierarchy, privilege, and rules by which its citizens are governed. And, it is easy to have a misstep or two while your company, and/or brands, figure out … Continue reading Do I Follow Back? 3 Rules for Following Back on Instagram →

5 Rules for Designing a High-Conversion Homepage

Conversion Techniques

Rushal Patel — December 19, 2016 Follow @patelrushal— December 19, 2016 Not all homepages are designed equally. Your brand’s message can easily fall flat if you fail to construct a homepage that delivers your message in an effective way. Did you know that you only have between zero and eight seconds to convince a visitor … Continue reading 5 Rules for Designing a High-Conversion Homepage →

6 Simple Rules For Hosting Better Virtual Meetings

Productivity

Darleen DeRosa — November 9, 2016 Follow @onpoint_llc— November 9, 2016 Virtual meetings are an essential way for geographically dispersed teams to connect and accomplish tasks. However, virtual leaders sometimes conduct an ineffective meeting or host them for the wrong reasons. This can cause team members to tune out and do things they’d never have … Continue reading 6 Simple Rules For Hosting Better Virtual Meetings →

Authentic storytelling: 5 rules for the new frontier of marketing

Storytelling

Contributor Peter Minnium explains why brands need to market with authenticity to win consumers’ trust and outlines five steps to help you craft and curate more authentic stories. Peter Minnium on November 4, 2016 In ye olde advertising world, broadcast time was the most scarce resource in marketing; the most influential campaigns were the … Continue reading Authentic storytelling: 5 rules for the new frontier of marketing →

4 Key Rules to Keep in Mind When Launching Your Startup

Startups Guide

Rushal Patel — November 4, 2016 Follow @patelrushal— November 4, 2016 It can be difficult to take time to catch your breath once you’ve come up with an idea that you believe is going to change the world. However, pausing to focus and come up with a plan for launching a startup company the right … Continue reading 4 Key Rules to Keep in Mind When Launching Your Startup →

8 Rules for Replying to Angry Customers on Facebook

Facebook Engagement

by Personal Branding BlogOctober 21, 2016 Your business recently took a catastrophic nosedive. Maybe you aren’t keeping up with order fulfillment or you sent out a bad batch of product. Customers are blowing up your Facebook with negative reviews, angry comments, and bad juju. Whatever the case may be, just know this: it happens. The … Continue reading 8 Rules for Replying to Angry Customers on Facebook →

Ad Industry: Tough Privacy Rules Will ‘Undercut’ Internet Marketplace

Regulations

by Wendy Davis, Staff Writer @wendyndavis, October 19, 2016 The ad industry is stepping up its fight against proposed privacy rules that would restrict broadband providers’ ability to use data about customers’ Web activity for ad targeting. The proposed rules, up for a vote on October 27, would require broadband providers to obtain consumers’ opt-in … Continue reading Ad Industry: Tough Privacy Rules Will ‘Undercut’ Internet Marketplace →

3 Rules To Drive Change

Change Management

by Erika Goldwater Follow @erikawgOctober 17, 2016 At times, organizations enact change because they want to take advantage of a competitive situation. Other times change occurs out of necessity, it may forced for one reason or another or conversely, it happens organically. Change is a natural occurrence both in our personal lives and in business. … Continue reading 3 Rules To Drive Change →

10 Rules for Product Recommendations Success

Product Management

by Katie Sweet Follow @misskatiehrdyOctober 15, 2016 I doubt that I need to convince an online retailer that product recommendations should be a critical component of their e-commerce strategy. We see time and again that they improve product discovery, lead to increased conversions and order values, and provide more personalized experiences for shoppers. Today, recommendations … Continue reading 10 Rules for Product Recommendations Success →

Behavioral Email Marketing – from Tools to Rules

Email Marketing Tools

by Bonnie Harris Follow @waxgirl333October 14, 2016 Despite the popularity of social media darlings like Instagram and Snapchat, email remains a vital tool for every marketer and behavioral email marketing may be the most powerful of all. Unlike the brief and fleeting instances of communication on those platforms, email allows for deeper engagement on a … Continue reading Behavioral Email Marketing – from Tools to Rules →