Tag Archives: Role

Using martech role types to build and maintain teams

Team Management

Scott Brinker’s role categorization can aid team building and planning. Steve Petersen on December 11, 2020 During Discover MarTech 2020, I moderated a birds of a feather session focused on Scott Brinker’s martech role categorization. The discussion surfaced ideas for applying these categorizations.  A participant mentioned that the framework could help form and maintain martech … Continue reading Using martech role types to build and maintain teams →

A closer look at MarTech role types and T/I-shaped individuals

Marketing Technology

There are assumptions about team members with specialties and those that can perform all functions. But what works in one situation may not make sense in another. Here’s why. Steve Petersen on October 6, 2020 During Discover MarTech in April, I moderated a Birds of a Feather session about Scott Brinker’s new martech role types. … Continue reading A closer look at MarTech role types and T/I-shaped individuals →

Remote Work and the Role it Plays in Business Continuity

Remote Team Management

Renee Soulliard August 12, 2020 For the past few months, non-essential workers (i.e. those who aren’t supplying food, medical supplies, utilities, transporation, etc.) have been displaced from their offices and thrust into a new work-from-home environment. As the coronavirus crisis disrupted all aspects of society, many companies found themselves inadequately prepared to handle the abrupt … Continue reading Remote Work and the Role it Plays in Business Continuity →

Starting a new marketing leadership role in the age of coronavirus: 11 ways to find success

Leadership Skills

CMOs starting new roles during the pandemic share how they are reworking the B2B marketing playbook and shifting team talent to meet the changing times. Erica Seidel on April 6, 2020 “I expected to be filling out HR forms and having coffee with people during Week 1. Instead, I was leading significant, cross-company customer communications. … Continue reading Starting a new marketing leadership role in the age of coronavirus: 11 ways to find success →

What is the Role of Creative Hub in Improving the Quality of Facebook Ads?

Facebook Advertisement

Anand Srivastava — March 6, 2020 Advertising on Facebook isn’t only about following the basic principles but also about adding a hint of creativity to the mix. Moreover, instead of reading about the best ad creating principles, opting for a more practical approach works best for amplifying the social visibility. This is where the Creative … Continue reading What is the Role of Creative Hub in Improving the Quality of Facebook Ads? →

Design thinking starts with redefining the role customers play in your product strategy

Product Development

To develop a customer-led design philosophy, companies must change its approach to improve collaboration with engineers and marketing teams. Jeremy Korst on February 19, 2020 Google the term “design thinking” and you’ll get around 1.5 billon results. It’s one of the most searched terms in business today as companies and marketers look to put the … Continue reading Design thinking starts with redefining the role customers play in your product strategy →

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