Tag Archives: Role

Is it time to say good-bye to the CMO role or just give it a new acronym?

Content Management

Why organizations are re-imagining the role and expectations of senior marketing leaders. Amy Gesenhues on December 17, 2019 The chief marketing officer role has had quite a ride this year, with many brands falling in — and out — of love with the C-level marketing position in 2019. Coca-Cola announced this week it was promoting … Continue reading Is it time to say good-bye to the CMO role or just give it a new acronym? →

Forrester predictions for CMO role are dire, but there is hope for current CMOs

Content Strategy

Chief marketing officers who claim ownership and establish control across their organizations will create better customer experiences, drive customer loyalty. Jennifer Cannon on October 30, 2019 The role of the chief marketing officer (CMO) has been increasingly scrutinized in recent years. Dozens of CMO positions have been axed from some of the world’s most recognizable … Continue reading Forrester predictions for CMO role are dire, but there is hope for current CMOs →

Agile marketers are often forgoing the Scrum Master role, but is this wise?

Project Management

Companies try to convert existing roles into a Scrum Master but they miss the vital skill needed – a deep understanding of Scrum. Stacey Ackerman on October 23, 2019 A trend among agile marketing implementations is to forgo the Scrum Master role and to absorb this into a single role that combines Scrum Master and … Continue reading Agile marketers are often forgoing the Scrum Master role, but is this wise? →

Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing

Local Marketing Strategy

Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing by Laurie Sullivan  @lauriesullivan, September 16, 2019 With the average local ad budget rising this year by 1.6% from $114,400 to $116,200, referrals, social media, and search marketing top the list of new leads for marketers, according to a study released by Borrell Associates … Continue reading Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing →

Want to understand a brand’s vision for future growth? Look to the CMO role

Content Strategy

As companies leave CMO positions unfilled, an evolution of how brands do business with consumers is underway. How brands respond gives us insight into their long-term growth strategy. Anand Thaker on September 3, 2019 Shhh, I’m going to tell you a secret. Want to know the signal to a company’s long-term growth strategy? Start monitoring … Continue reading Want to understand a brand’s vision for future growth? Look to the CMO role →

Your Sales Navigator Inbox Now Plays a Critical Role

Sales Management

Charlotte Meredith — June 13, 2019 — June 13, 2019 Do you have Sales Navigator? Do you prospect and send connection requests through the platform? If so, you may have noticed that previously, all connection request acceptances have been reflected in your LinkedIn messaging center, but not anymore. With your Sales Navigator subscription comes the … Continue reading Your Sales Navigator Inbox Now Plays a Critical Role →

Tracking Down the Role & Efficacy of Voice Assistants in Email Marketing

Email Marketing Optimization

Kevin George — June 1, 2019 Follow @imkevin_monk — June 1, 2019 HeikoAL / Pixabay Alexa, read this article for me. Aah… the convenience of lying back on your sofa or finishing another chore while listening to Alexa read out to you! With the world moving at a pace that requires efficient utilization of time … Continue reading Tracking Down the Role & Efficacy of Voice Assistants in Email Marketing →

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