Apeksha HariharApril 27, 2015 With the tragedy that hit Nepal on Saturday and the rising death count, we at Social Samosa want to request all brand managers to stop opportunist marketing and use their resources for the better. We are aware of your social reach and budgets and humbly request you to take a stand … Continue reading Social Media And Its Role In Disaster Management
Jon ForknellMarch 17, 2015 As an owner and a manager of your business, you wear many hats. You’re in charge of finding new business, marketing your company, and managing the daily operations. It’s a heavy workload, so when it comes time to transition your role from owner to manager, making the switch can be challenging. … Continue reading How to Transition Your Role as Business Owner to a Manager
Contributor Alex LePage tells the story of a furniture retailer that leveraged intent data to great benefit. Alex LePage on February 27, 2015 This past summer, the Gartner Group surveyed people some 215 people who are responsible for the digital-commerce strategies within their companies; 59 of the respondents represented retail companies. The study, called “Gartner … Continue reading The Role of Data Analytics in Successful Retail Acquisition Campaigns
Amy EdwardsJanuary 29, 2015 There’s no denying that job interviews are a pretty scary process. Even if you’re super-confident and you’ve memorised your CV and the company inside out, just one unexpected question can be enough to knock you off-guard and leave you fumbling around for an answer – so it’s important to walk into … Continue reading How To Answer “Describe Your First 30 Days In The Role”
Duff AndersonJanuary 22, 2015 With the sheer size and scale of the Internet, it is no surprise some individuals choose to browse several sites before committing to a product or service. However, every website visitor lost is a missed opportunity to create a loyal customer. This means that getting a visitor to return to a … Continue reading Retargeting and the Role of First-Party Data
Contributor Steve Dille explores a classic example of how email marketing can drive prodigious growth. Steve Dille on November 26, 2014 Last month, we took a long look at LinkedIn, exploring how it uses email as a key component of creating, sustaining and driving its online community and overall business model. This time around, let’s … Continue reading With Mobile Playing a Larger Role, Email Remains to Core to Groupon’s Marketing Strategy
by Laurie Sullivan, October 3, 2014 They have become the most talked about media types since the dawn of the Web. Some won’t be around in 10 years. It’s more interesting to know that search engine marketing didn’t make the list. Not a bad thing, really. It just provides fodder to the theory that … Continue reading The Way Consumers Think About Advertising Will Change Search’s Role
All other things being equal, persistence, not quitting and pressing forward, even when we don’t see the results we are hoping for as quickly as we like, is critical for the small business owner working to build their business and brand. Persistence is needed whether the strategies we use to help build our business and … Continue reading The Role Of Persistence In Successful Marketing
Highlights of this article: Importance of Building a Content Blueprint Stakeholders in the Content Blueprint Definition of PR Role of PR in the Content Blueprint Three Recommendations for PR The Content Blueprint I was recently working with a client to help them build a content blueprint for their Revenue Marketing practice. The blueprint entailed identifying … Continue reading Role of PR in Building and Executing a Content Blueprint
This is used to solve the economic problems of all kinds, regardless of the nature of the business. Professionals in this occupation have an important role in maximizing profits and growth of the company and also to optimize the many stakeholders. Financial management is a branch of finance that refers to the management of a … Continue reading Finance Management Plays an Important Role in an Organizational Growth
