Tag Archives: Role

The Role of HR in a Candidate Driven Job Market

by Barry Newman July 7, 2016July 7, 2016 While the Human Resources department has historically grown out of the need to manage employment administration – from W2s, I9s, and OSHA forms to employment applications, payroll processes and employee documentation – there is a growing need for HR to strategically align its activities with the business … Continue reading The Role of HR in a Candidate Driven Job Market →

Why A Lack Of Women Role Models Hurts Women In Business

Women In Business

by Fabiola Stein May 9, 2016 Follow @fabiola_steinMay 9, 2016 Did you know that more women than men start small businesses? It’s true. In fact, not only are the number of women-owned firms steadily increasing at nearly 2X the national average, these businesses are also leading growth in eight of the top 13 industries in … Continue reading Why A Lack Of Women Role Models Hurts Women In Business →

How to Make Your Role Plays More Effective

Effective Peeple

by Mike Kunkle May 9, 2016May 9, 2016 Role plays can be an effective learning and behavior change tool for sales reps. I’ve used this technique many times throughout my career and have found several best practices that can make a huge difference in how well they prepare the reps for actual sales conversations. They’re … Continue reading How to Make Your Role Plays More Effective →

Role Clarity: 7 Ways to Set Crystal Clear Expectations With Your Team

Team Management

by Kirk Dando April 27, 2016 Follow @kirkdandoApril 27, 2016 How do you set clear expectations for leadership at all levels, including yourself? The only way to set crystal clear expectations is to have absolute role clarity. Role clarity is not the typical job description. Here is how to give real role clarity to any … Continue reading Role Clarity: 7 Ways to Set Crystal Clear Expectations With Your Team →

5 Tips for More Effective Role Playing

Management Skills

by Rachel Clapp Miller March 23, 2016 Follow @ContentRachelMarch 23, 2016 Role playing is one of the best ways for sales managers to add value for their team members. Executed effectively, you provide a comfortable environment for a salesperson to practice a pivotal conversation and provide actionable feedback for improvement. It’s better to practice in … Continue reading 5 Tips for More Effective Role Playing →

The Role of A/B Testing in Lead Nurturing

Lead Nurturing

by Justin Dunham March 11, 2016March 11, 2016 Lead nurturing sounds simple, right? Set up an email drip campaign that gives new prospects more detail about what products you offer and what problems you solve. Done. And as you get more complex, scale it up: Set up dozens of drip campaigns, tailored to very specific … Continue reading The Role of A/B Testing in Lead Nurturing →

The Role Of User Experience (UX) In Your Lead Generation Strategy

User Engagement

by Rick Whittington November 14, 2015 Follow @rickwhittingtonNovember 14, 2015 Companies are always looking for ways to increase their conversion rate. Unfortunately, though, the vast majority resort to tactics and strategies that are not effective. In fact, some things that marketers think will improve their conversion rate actually hurt it. The “information age” has created … Continue reading The Role Of User Experience (UX) In Your Lead Generation Strategy →

What Role Can a Website Play in Today’s B2B Lead Generation?

Leads Generation

Kate BoyceNovember 1, 2015 Whether you’re an MD that likes them or loathes them, websites are here to stay – and the good news is they can be a very valuable tool when it comes to lead generation. Visiting a company’s website to check out its products, services and credentials is now very much the … Continue reading What Role Can a Website Play in Today’s B2B Lead Generation? →