Louis Columbus — August 3, 2019 Follow @louiscolumbus — August 3, 2019 Bottom Line: Small businesses don’t need to sacrifice security due to budget constraints or productivity requirements – a Zero Trust roadmap can help them keep growing and stop breaches. Having worked my way through college in a series of small businesses and having … Continue reading Roadmap to Zero Trust For Small Businesses
Riana Upton — May 21, 2019 — May 21, 2019 A product roadmap is a high-level, visual representation of the direction your product offering will take over time. A good product roadmap will provide your colleagues and stakeholders with the “why” behind your product and should serve the following purposes: Lay out the overarching strategy … Continue reading What is a Product Roadmap?
John Oechsle — February 20, 2019 Follow @hjoech — February 20, 2019 2019 is the year your SMB will take off with CRM Your patrons have shared their data all last year through clicks, subscriptions, customer service requests, sales inquiries and more — and now expect your business to be able to turn those interactions … Continue reading Your Small Business Roadmap for 2019 CRM Success
What Google Investments Tell Marketers About Its Search Roadmap by Laurie Sullivan , Staff Writer @lauriesullivan, September 28, 2018 If marketers want to map the future of search, all they need to do is track the number of times company executives mention a technology, especially during earnings calls, words in patents, and hush-hush investments such as … Continue reading What Google Investments Tell Marketers About Its Search Roadmap
Denyse Drummond-Dunn — May 21, 2018 Follow @Denysech — May 21, 2018 Although there is no magic bullet to transform your business into a successful powerhouse, I have witnessed similarities amongst those that grow more profitably. And what they have in common is the process steps of their business projects. Why not compare your own … Continue reading 7 Essential Steps to Successful Business Projects: A Useful Roadmap
What’s on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing Next. Frederick Vallaeys on June 8, 2017 Google recently shared their 2017 AdWords product roadmap at Google Marketing Next. Because the audience is primarily comprised of executives at … Continue reading The AdWords 2017 roadmap is loaded with artificial intelligence
Chris Goward — February 16, 2017 — February 16, 2017 From simple message segmentation to programmatic ad buying and individual-level website customization, the combination of big data and technology is transforming the possibilities of personalization. But the rise of personalization tools and popularity has also meant the rise of marketers doing personalization the wrong way. … Continue reading A Roadmap to Creating An Effective Personalization Strategy
Brooke B. Sellas — January 25, 2017 Follow @madSMscientist— January 25, 2017 In 2014, we created what we now call The Ultimate Social Media Roadmap (in 2014 it was called the 5 Cs of Social Media). Why the name change? Because roadmaps are essential to get where you’re going. So here’s how to get from … Continue reading The Ultimate Social Media Roadmap: From Content To Conversion
Julie Chomiak — January 5, 2017 — January 5, 2017 Small business owners are constantly making decisions in service of improving their business and providing the best value to their customers. However, without some perspective, it can be easy to fall down the rabbit hole and lose focus of the business’s mission and purpose. To … Continue reading Small Biz Roadmap: 5 Questions to Help Focus On What Matters
by Pam Aungst Follow @PamAnnMarketingAugust 23, 2016 AdWords reports can be generated in different ways depending on the individual user and what is important to them. The AdWords interface has it’s own built-in reporting functionality. If you have an existing account and wish to see your data in report form, there’s a reports tab in … Continue reading Google AdWords Reports: The Roadmap to Successful AdWords Campaigns
