Tag Archives: Roadmap

Adthena Pivots Roadmap To Match Brands’ Economic Challenges

Advertisement Industry

Adthena Pivots Roadmap To Match Brands’ Economic Challenges by Laurie Sullivan  @lauriesullivan, February 3, 2023 Adthena has made a pivot in its plans to support brands as more are making efforts to save money and gain a higher return on ad spend. “We’ve pivoted the product roadmap hard to match the macro climate environment,” Ashley … Continue reading Adthena Pivots Roadmap To Match Brands’ Economic Challenges →

Big Lots’ approach to building an identity roadmap

Identity Platforms

The retailer discusses identity challenges and how to align teams and technology to overcome them. Chris Wood on January 31, 2023 As a national retailer, Big Lots faces challenges that affect many other brands and competitors due to the changing identity landscape and rising customer expectations. To deliver relevant customer experiences, they decided to put … Continue reading Big Lots’ approach to building an identity roadmap →

YouTube Releases 2022 Roadmap For New Products, Including Shoppable Videos And NFTs

YouTube Advertisement

YouTube 2022 Product Roadmap: Shoppable Video, NFTs by Laurie Sullivan  @lauriesullivan, February 11, 2022 YouTube Chief Product Officer Neal Mohan on Thursday laid out the company’s 2022 roadmap to enhance the site’s shopping experiences and interactivity between brands, creators and those who visit their content. The company will release five tools that allow creators, brands … Continue reading YouTube Releases 2022 Roadmap For New Products, Including Shoppable Videos And NFTs →

How to build a successful marketing technology roadmap

Marketing Technology

Courtney Trudeau of Merkle shows how marketers can adopt new technologies without disrupting their organizations. Corey Patterson on December 7, 2021 at 12:23 pm The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with … Continue reading How to build a successful marketing technology roadmap →

Is innovation on your roadmap?

Innovation

Setting in place a strategy around innovation helps get different teams within your organization onboard. Chris Wood on October 27, 2021 Innovation through marketing technology   “Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech … Continue reading Is innovation on your roadmap? →

Data Roadmap To Reopen Tracks Consumer Spend, Analyzes Behavior From 40M Households

Data Management

Data Roadmap For States’ Reopening Tracks Consumer Spend, Analyzes Behavior From 40M Households by Laurie Sullivan  @lauriesullivan, May 8, 2020 As states lift COVID-19 stay-at-home orders, companies have begun to implement timelines for reopening. Commerce Signals, a source of U.S. retail payment insights, makes it possible to support those decisions with credit and debit card … Continue reading Data Roadmap To Reopen Tracks Consumer Spend, Analyzes Behavior From 40M Households →

Roadmap to Creating a Webinar Program from the Ground Up

Webinars Marketing

Jessica Vionas — March 31, 2020 Webinars are one of the best ways to generate quality leads, according to 73 percent of marketing and sales leaders polled by InsideSales.com. While whitepapers, guides, and e-books are a staple of inbound marketing efforts, using a different medium will appeal to a different audience. This highly engaging form … Continue reading Roadmap to Creating a Webinar Program from the Ground Up →

Random Posts on