Tag Archives: Roadmap

How to build a successful marketing technology roadmap

Courtney Trudeau of Merkle shows how marketers can adopt new technologies without disrupting their organizations. Corey Patterson on December 7, 2021 at 12:23 pm The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with … Continue reading How to build a successful marketing technology roadmap

Is innovation on your roadmap?

Setting in place a strategy around innovation helps get different teams within your organization onboard. Chris Wood on October 27, 2021 Innovation through marketing technology   “Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech … Continue reading Is innovation on your roadmap?

Data Roadmap To Reopen Tracks Consumer Spend, Analyzes Behavior From 40M Households

Data Roadmap For States’ Reopening Tracks Consumer Spend, Analyzes Behavior From 40M Households by Laurie Sullivan  @lauriesullivan, May 8, 2020 As states lift COVID-19 stay-at-home orders, companies have begun to implement timelines for reopening. Commerce Signals, a source of U.S. retail payment insights, makes it possible to support those decisions with credit and debit card … Continue reading Data Roadmap To Reopen Tracks Consumer Spend, Analyzes Behavior From 40M Households

Roadmap to Creating a Webinar Program from the Ground Up

Jessica Vionas — March 31, 2020 Webinars are one of the best ways to generate quality leads, according to 73 percent of marketing and sales leaders polled by InsideSales.com. While whitepapers, guides, and e-books are a staple of inbound marketing efforts, using a different medium will appeal to a different audience. This highly engaging form … Continue reading Roadmap to Creating a Webinar Program from the Ground Up

What Google Investments Tell Marketers About Its Search Roadmap

What Google Investments Tell Marketers About Its Search Roadmap by Laurie Sullivan , Staff Writer @lauriesullivan, September 28, 2018 If marketers want to map the future of search, all they need to do is track the number of times company executives mention a technology, especially during earnings calls, words in patents, and hush-hush investments such as … Continue reading What Google Investments Tell Marketers About Its Search Roadmap