New AI frameworks hint at Apple’s generative AI roadmap Radek Zielinski / Last Updated: Dec 6, 2023 Apple Inc. has quietly released new machine learning frameworks and model libraries, MLX and MLX Data, signaling a growing interest in pursuing generative AI applications, according to a recent The Verge report. The releases come as a … Continue reading New AI frameworks hint at Apple’s generative AI roadmap
A practical framework for C-suite leaders looking to drive collaboration, build trust and leverage data within their organizations. Gene De Libero on November 17, 2023 Collaboration is key for C-suite leaders looking to drive business impact. However, lingering departmental silos can limit the potential of partnerships across the executive team. A marketing organization’s growth often … Continue reading Unifying the C-suite: A roadmap for CMO-CTO partnerships
With the November 1 Drupal 9 end-of-life deadline behind us, this article offers Chief Marketing Officers practical guidance on the Drupal 10 upgrade process. Gene De Libero on November 10, 2023 The recent security advisory from Drupal.org is clear: “Drupal 9 is end-of-life as of November 1, 2023. There will be no further development, security … Continue reading Destination Drupal 10: A CMO’s roadmap for upgrade success
The global brand is breaking down silos and unifying data in order to gain better engagement and grow customer lifetime value. Chris Wood on August 3, 2023 Global home appliances company Electrolux owns over 70 brands, including Frigidaire and AEG. They sell approximately 60 million household products in around 120 markets. With an organization of … Continue reading Electrolux’s data and analytics roadmap to improved customer experience
Adthena Pivots Roadmap To Match Brands’ Economic Challenges by Laurie Sullivan @lauriesullivan, February 3, 2023 Adthena has made a pivot in its plans to support brands as more are making efforts to save money and gain a higher return on ad spend. “We’ve pivoted the product roadmap hard to match the macro climate environment,” Ashley … Continue reading Adthena Pivots Roadmap To Match Brands’ Economic Challenges
The retailer discusses identity challenges and how to align teams and technology to overcome them. Chris Wood on January 31, 2023 As a national retailer, Big Lots faces challenges that affect many other brands and competitors due to the changing identity landscape and rising customer expectations. To deliver relevant customer experiences, they decided to put … Continue reading Big Lots’ approach to building an identity roadmap
The retail giant lays out their vision for connecting advertisers with the 90% of American households that shop Walmart. Chris Wood on March 31, 2022 In this week’s earnings call, Walmart discussed its global ad business and later expanded on how Walmart Connect aims at connecting advertisers with its customers through omnichannel engagement. Why we … Continue reading Walmart’s omnichannel roadmap for Walmart Connect
YouTube 2022 Product Roadmap: Shoppable Video, NFTs by Laurie Sullivan @lauriesullivan, February 11, 2022 YouTube Chief Product Officer Neal Mohan on Thursday laid out the company’s 2022 roadmap to enhance the site’s shopping experiences and interactivity between brands, creators and those who visit their content. The company will release five tools that allow creators, brands … Continue reading YouTube Releases 2022 Roadmap For New Products, Including Shoppable Videos And NFTs
Courtney Trudeau of Merkle shows how marketers can adopt new technologies without disrupting their organizations. Corey Patterson on December 7, 2021 at 12:23 pm The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with … Continue reading How to build a successful marketing technology roadmap
Setting in place a strategy around innovation helps get different teams within your organization onboard. Chris Wood on October 27, 2021 Innovation through marketing technology “Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech … Continue reading Is innovation on your roadmap?
