Courtney Trudeau of Merkle shows how marketers can adopt new technologies without disrupting their organizations. Corey Patterson on December 7, 2021 at 12:23 pm The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with … Continue reading How to build a successful marketing technology roadmap
Setting in place a strategy around innovation helps get different teams within your organization onboard. Chris Wood on October 27, 2021 Innovation through marketing technology “Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech … Continue reading Is innovation on your roadmap?
Stan Peake February 24, 2021 To say, ‘change is hard’ is to quote the blatantly obvious. To add, ‘but change is necessary’ is to pour salt in the wound of many a leader today. Leaders in organizations across the world find themselves perplexed, and often frustrated, by the fact that change (or evolution, if you … Continue reading Leaders: A Roadmap For Behavior Change
Data Roadmap For States’ Reopening Tracks Consumer Spend, Analyzes Behavior From 40M Households by Laurie Sullivan @lauriesullivan, May 8, 2020 As states lift COVID-19 stay-at-home orders, companies have begun to implement timelines for reopening. Commerce Signals, a source of U.S. retail payment insights, makes it possible to support those decisions with credit and debit card … Continue reading Data Roadmap To Reopen Tracks Consumer Spend, Analyzes Behavior From 40M Households
Jessica Vionas — March 31, 2020 Webinars are one of the best ways to generate quality leads, according to 73 percent of marketing and sales leaders polled by InsideSales.com. While whitepapers, guides, and e-books are a staple of inbound marketing efforts, using a different medium will appeal to a different audience. This highly engaging form … Continue reading Roadmap to Creating a Webinar Program from the Ground Up
Janvi Arora — November 21, 2019 Follow @janviarora85 It’s almost 2020, and you must have realized how important it is to have a web analytical measurement strategy in place. You must have set aside your time and resources aside for other internet marketing activities like lead generation, social media ads, PPC ads. But web analytics … Continue reading The Top Strategy to Create a Web Analytical Roadmap
Louis Columbus — August 3, 2019 Follow @louiscolumbus — August 3, 2019 Bottom Line: Small businesses don’t need to sacrifice security due to budget constraints or productivity requirements – a Zero Trust roadmap can help them keep growing and stop breaches. Having worked my way through college in a series of small businesses and having … Continue reading Roadmap to Zero Trust For Small Businesses
Riana Upton — May 21, 2019 — May 21, 2019 A product roadmap is a high-level, visual representation of the direction your product offering will take over time. A good product roadmap will provide your colleagues and stakeholders with the “why” behind your product and should serve the following purposes: Lay out the overarching strategy … Continue reading What is a Product Roadmap?
John Oechsle — February 20, 2019 Follow @hjoech — February 20, 2019 2019 is the year your SMB will take off with CRM Your patrons have shared their data all last year through clicks, subscriptions, customer service requests, sales inquiries and more — and now expect your business to be able to turn those interactions … Continue reading Your Small Business Roadmap for 2019 CRM Success
What Google Investments Tell Marketers About Its Search Roadmap by Laurie Sullivan , Staff Writer @lauriesullivan, September 28, 2018 If marketers want to map the future of search, all they need to do is track the number of times company executives mention a technology, especially during earnings calls, words in patents, and hush-hush investments such as … Continue reading What Google Investments Tell Marketers About Its Search Roadmap