Tag Archives: Rise

Crypto And The Curious Consumer: As Education Continues To Rise, Will Investment Follow Suit?

Cryptocurrencies

Crypto And The Curious Consumer: As Education Continues To Rise, Will Investment Follow Suit? by Warren Ashley , April 11, 2018 I no longer have that compulsion to open my crypto app. If you rank as a crypto investor, you can likely attest to a similar addiction from just a few short months ago. We … Continue reading Crypto And The Curious Consumer: As Education Continues To Rise, Will Investment Follow Suit? →

Paid Search, Shopping Campaign Media Buys Continue To Rise

Search Trends

Paid Search, Shopping Campaign Media Buys Continue To Rise by Laurie Sullivan  @lauriesullivan, March 30, 2018 Tracking the amount that marketers spent on paid search and shopping campaigns during the first quarter of 2018, agency reps from agency Merkle and platform provider Kenshoo joined Raymond James analysts on a conference call Thursday to share the … Continue reading Paid Search, Shopping Campaign Media Buys Continue To Rise →

The rise of passive opt outs: Four ways to boost engagement

Advertisement Industry

Subscribers in your database that consistently fail to take action could be hurting you more than you think. Contributor Kyle Hendrick suggests tactics to get them engaging with your brand again. Kyle Henderick on March 30, 2018    In a recent survey, Yes Lifecycle Marketing (my company), found that nearly half (45 percent) of marketers … Continue reading The rise of passive opt outs: Four ways to boost engagement →

The rise of voice technologies means new opportunities for podcasting

Podcasts Marketing

Audio tech companies Podible and VoxSnap have both recently launched innovative offerings podcast listeners and content creators. Robin Kurzer on March 5, 2018   In its Smart Audio Report early this year, NPR and Edison Research found that one in six Americans own at least one voice-activated smart speaker, up a whopping 128 percent over … Continue reading The rise of voice technologies means new opportunities for podcasting →

10 Ways to Rise up to Facebook’s Algorithm Change and Get More Page Post Engagement

Facebook Algorithm

Susan Friesen — February 22, 2018 Follow @eVisionMedia — February 22, 2018 You’ve heard it many times by now with Facebook changing their algorithms yet again and understand it’s all about the engagement but what the heck are you supposed to do to get this all-important engagement? This eTip shares 10 ways you can garner … Continue reading 10 Ways to Rise up to Facebook’s Algorithm Change and Get More Page Post Engagement →

Advertisers See Cost For Mobile Clicks Rise Steadily

Advertisement Industry

Advertisers See Cost For Mobile Clicks Rise Steadily by Laurie Sullivan @lauriesullivan, January 25, 2018 The mobile share of search budget continued to steadily increase 1% per quarter in 2017, reaching 53% in fourth-quarter 2017 — up from 49% in the year-ago quarter for Marin Software clients, according to data released Thursday. The cost per … Continue reading Advertisers See Cost For Mobile Clicks Rise Steadily →

Rise of the strategic marketing operations leader: Part 1

Leadership Lessons

Contributor Debbie Qaqish believes marketing operations leaders are becoming the new power players in marketing and gives examples of how they’re driving change in their organizations. Debbie Qaqish on September 22, 2017   A funny thing is happening to marketing operations leaders. Suddenly, they are showing up in executive meetings, in board rooms and acting … Continue reading Rise of the strategic marketing operations leader: Part 1 →

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