Data Shows Programmatic Video Ad Buys On The Rise by Laurie Sullivan @lauriesullivan, (October 27, 2018) Chocolate, which focuses on mobile video advertising, will release data next week showing the growth of programmatic advertising based on analysis from more than 166 billion ad auctions and $4 million advertising dollars. The report — Programmatic Mobile Video … Continue reading Data Shows Programmatic Video Ad Buys On The Rise
Tag Archives: Rise
The Rise of the Instagram Micro-Influencer: Everything You Need to Know
Kat Boogaard — October 3, 2018 — October 3, 2018 There are plenty of ways to get your brand in front of more people on Instagram. Advertisements, hashtags, contests, giveaways…the list goes on and on. But, there’s one method that seems to reign supreme over all of the others: influencer marketing. For many people, that … Continue reading The Rise of the Instagram Micro-Influencer: Everything You Need to Know
Holiday Online Revenue To Rise, But Average Order Values Fall
Holiday Online Revenue To Rise, But Average Order Values Fall by Laurie Sullivan @lauriesullivan, September 14, 2018 Search marketing company NetElixir’s 2018 Holiday Forecast predicts overall economic growth of 15% — up from 13% in 2017, and 10% in 2016. Initial findings estimate that 62% of all product searches now occur on Amazon, and 30% … Continue reading Holiday Online Revenue To Rise, But Average Order Values Fall
Mobile Searches For ‘Like’ Brands And Stores On The Rise
Mobile Searches For ‘Like’ Brands And Stores On The Rise by Laurie Sullivan @lauriesullivan, September 13, 2018 Google published research on Thursday showing that 61% of shoppers are open to buying from new retailers during the holiday season — and during the 2017 holiday season, nearly half of shoppers did. Trends in mobile searches for … Continue reading Mobile Searches For ‘Like’ Brands And Stores On The Rise
How Local Businesses Can Survive the Rise of Online Shopping
Nishadha Silva — August 31, 2018 Follow @rumblinglankan — August 31, 2018 With people increasingly looking to do their shopping online via sites like Amazon, brick and mortar businesses are clearly struggling to survive. But there is still plenty of demand for in-store shopping highlighted by the growth of onsite shoppers in Target stores. The … Continue reading How Local Businesses Can Survive the Rise of Online Shopping
Social Influencer Fraud: Its Rise, How to Spot It, and How to Stop It
Alex Humphries — August 20, 2018 — August 20, 2018 Influencer Marketing is one of the fastest growing marketing channels, with 32% of marketers surveyed last year by Marketing Dive and Bloglovin saying that influencer marketing was essential to their strategy. 63% of those surveyed also said that they had increased their budget for influencer … Continue reading Social Influencer Fraud: Its Rise, How to Spot It, and How to Stop It
4 Ways Female Marketers (& All Women in the Workforce) Can Rise Above the Competition
Jenn Villa — June 14, 2018 — June 14, 2018 Free-Photos / Pixabay No matter the company, women in the workforce face a fair share of gender stereotypes. This is true, and we would never negate this fact. But all bias aside, there are many ways women unintentionally undermine their own business success. According to … Continue reading 4 Ways Female Marketers (& All Women in the Workforce) Can Rise Above the Competition
The Rise Of Voice: Are Marketers Listening?
The Rise Of Voice: Are Marketers Listening? by Jennifer Kyriakakis , Columnist, May 24, 2018 Customer experience is undergoing a massive shift — similar to how smartphones took hold ten years ago. At that time, if your brand didn’t have a mobile strategy it’s likely you didn’t survive. Today, we’re on the precipice of the … Continue reading The Rise Of Voice: Are Marketers Listening?
Voice Search Usage on the Rise and How it Will Shape the Future of Marketing [Infographic]
Stacey Rudolph — May 12, 2018 — May 12, 2018 It is becoming apparent by the day that Voice Search usage is going to be the next big thing in the world of marketing by a mile. Recent advancement in natural language processing and artificial intelligence have made it possible for voice searches like Alexa … Continue reading Voice Search Usage on the Rise and How it Will Shape the Future of Marketing [Infographic]
85% of Marketers Agree that Email Marketing Performance is on the Rise. How Do Your Campaign Strategies Stack Up?
Larisa Bedgood — April 16, 2018 Follow @www.twitter.com/V12Data — April 16, 2018 85% of Marketers Agree that Email Marketing Performance is on the Rise. How Do Your Campaign Strategies Stack Up? Email marketing is as strong as ever, with 85% of executives agreeing that email marketing performance is increasing. This is according to a Nov … Continue reading 85% of Marketers Agree that Email Marketing Performance is on the Rise. How Do Your Campaign Strategies Stack Up?
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