Tag Archives: Rise

The Rise of Digital Two-Sided Labor Market Places and the Future of Work

Future of Work

Srinidhi Rao — February 12, 2020 The gig economy is empowerment. This new business paradigm empowers individuals to better shape their own destiny and leverage their existing assets to their benefit. -John McAfee, Founder of McAfee Last year the global Gig Economy reached USD 4.5 Trillion. The rise of the Gig Economy has been catapulted … Continue reading The Rise of Digital Two-Sided Labor Market Places and the Future of Work →

Marketing execs expect data privacy investments to rise in 2020

Marketing Strategy

Marketers see business benefits in making personal data protection a top priority. Jennifer Cannon on February 11, 2020  American consumers are taking the privacy of their personal information more seriously — and marketers are planning to invest more protecting user data in the coming year, new research shows. The majority of marketing executives (71%) surveyed … Continue reading Marketing execs expect data privacy investments to rise in 2020 →

Will location data rise as cookies crumble?

Location Marketing

Factual’s new Data Enrichment offers brands additional insights about their own customers based on real-world behaviors. Greg Sterling on January 16, 2020 at 12:23 pm Location data provider Factual is launching a new product called Data Enrichment, which supplements first-party data with additional audience insights built on mobile-location and real-world behaviors. The company says this … Continue reading Will location data rise as cookies crumble? →

New challenges ahead for attribution with the rise of intelligent tracking prevention

Marketing Attribution

With a projected 30-40% loss of user data in Safari with ITP in 2020, marketers are going to have to re-think how to handle attribution in the coming year. Simon Poulton on January 3, 2020   Contributor and SMX speaker, Simon Poulton, is focusing on intelligent tracking prevention (ITP) in 2020 because he believes Safari … Continue reading New challenges ahead for attribution with the rise of intelligent tracking prevention →

Lies and bias on the rise in marketing and public relations

Marketing Challenges

Even notable academic institutions are having issues with finding the truth in their own academic research. Eric Schwartzman on December 17, 2019 According to this year’s Relevance Report 2020 from the USC Annenberg Center for Public Relations, half-truths and lies are more noteworthy (and acceptable) than ever. The report features 17 of the 30 essays … Continue reading Lies and bias on the rise in marketing and public relations →

Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges

Content Optimization

How viewability expectations are evolving and what that means for marketers. Robin Kurzer on January 9, 2019   Many marketers have bristled at the MRC standard of viewability requiring that at least 50 percent of its pixels be in view for at least one second (for video, 50 percent of a player must be in … Continue reading Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges →

63% Of CMOs Expect Advertising Budgets To Rise In 2019

Marketing Guide

63% Of CMOs Expect Advertising Budgets To Rise In 2019 by Laurie Sullivan , Staff Writer @lauriesullivan, November 9, 2018 CMOs are becoming more confident in their technology investments. Marketing budgets remained steady in 2018 at about 11.2% of company revenue, but 63% of CMOs expect their budgets to increase in 2019, according to the latest CMO … Continue reading 63% Of CMOs Expect Advertising Budgets To Rise In 2019 →

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