Mary-Blanche KraemerMarch 4, 2015 The number of people using mobile devices to access the web has skyrocketed over the past few years, making it increasingly important for professional services firms to make their websites mobile friendly. Even with a number of statistics to support this, many firms have not taken the plunge and implemented a … Continue reading Responsive vs. Mobile Website: Which Is Right for Your Professional Services Firm?
Annaliese HenwoodMarch 4, 2015 Is your business blogging? Let me guess: You’re a savvy marketer seeking to branch out from the typical marketing practices you know so well. You’re an experienced marketer who simply wants to give a fresh look at blogging advice. Does one or both of those scenarios fit your description? Regardless, I … Continue reading Is Blogging Right for Your Business? An Analysis
Mari KaneMarch 2, 2015 Writing a high-quality business blog post on a regular basis can quickly become drudgery if you don’t do it right. Fortunately, like any professional pursuit, patterns for blogging success have emerged and conventions have been developed. The art of blogging is no longer a guessing game and if you stick to … Continue reading Doing A Business Blog Post The Right Way
Brent PohlmanFebruary 25, 2015 Too often, we hear that company culture is way too strong for people to make a difference because old rules are in place and people need to understand that company politics is the rule at most companies. I know, because I have seen it over the course of my career. Today, … Continue reading Set The Right Tone At Your Company
Mamoun ChaouniFebruary 21, 2015 A business may have the best product or service, but if no one knows about it, how long it stays operational is anyone’s guess. Marketing plays a huge role in building brand awareness, and with marketers becoming large IT spenders, it’s not uncommon for CEOs to demand ROI (return on investment) … Continue reading Web Analytics Secrets : Are You Tracking The Right Metrics ?
Natalie MeehanFebruary 18, 2015 In 2013, it was reported by CIO Insight that there were almost as many bits of data as there were stars in the universe. At that point, there were 4.4 zettabytes (I know, I didn’t even know that was a thing either) of data in the digital universe. Its been projected … Continue reading Campaign Measurement: Are You Doing It Right?
Zach HellerFebruary 18, 2015 If you are interested in putting more energy into social media marketing, setting up your social media pages is a step in the right direction. But that’s not all it takes. Sooner or later you have to start posting. You have to decide what to post, when to post, and how … Continue reading Social Media Marketing: Finding the Right Frequency
Susan TuckerFebruary 14, 2015 One of the most important social media marketing tips I’d like to share with you is that you don’t have to be on every single social media channel. In fact, it could work against you to be on certain channels. Why? Because it takes time to do them right, you could … Continue reading How To Choose The Right Social Media Marketing Sites For Your Small Business
Chloe NoskoFebruary 10, 2015 Just because a video production studio is great, doesn’t mean it’s the right fit for your brand. Here’s a quick guide on finding the right one. Creating commercial-quality video for advertisement, music, promotion, etc. is a complex process. Sure, you could read a few posts about creating your own video, but … Continue reading The Best Video Production Studio May Not Be the Right One
Amy PerryFebruary 5, 2015 The year 2015 began just a few short weeks ago, and now is as good a time as any to prioritize your main goals for the year, or as it’s often referred, to make resolutions. Resolutions don’t always have to be drastic; they should be attainable. Start by evaluating your business’ … Continue reading New Year, New Goals: Making The Right Resolutions For Your Small Business
