Megan IngenbrandtApril 7, 2015 The customers you’re looking for aren’t online 24/7. They have families, jobs, and other things to do. But if your customers aren’t online at a certain time of day, what’s the point of your ads running then? Fortunately, you can look at your campaign data to figure out when your ads … Continue reading Reach Customers At The Right Time With Dayparting
Elinor StutzApril 4, 2015 Beginning a new business is one of the most intimidating adventures of a lifetime, particularly when you suddenly realize that you are solely dependent upon yourself. Fear enters the picture, and promptly invites panic to join in. But it doesn’t have to be like that. In fact, the experience can … Continue reading How To Recognize You Are On The Right Path
Jona JoneApril 1, 2015 Looking for the best man for the job is never easy. It’s true what they say that hiring is like finding needles in the haystack. Recruitment is never a game of heads or tails; it requires rigorous assessment and some crucial trusting of gut. And this year, employers will have to … Continue reading 9 Recruitment Practices To Rethink Right Away
Jordan ConMarch 27, 2015 The height of basketball season is well underway (March Madness and NBA teams are gearing up for a playoff run), but I’ll bet you didn’t know how that relates to omni-channel marketing. Just like basketball, omni-channel marketing is about teamwork — using the various marketing channels towards a single goal and … Continue reading Omni-Channel Marketing Needs The Right Social Analytics
Laura ColeMarch 23, 2015 If there is one thing that unites us as humans and consumers, it is the desire to laugh. At the end of a long and stressful day, there is nothing more relaxing than sharing in a joke with loved ones or enjoying an example of natural and spontaneous comedy as it … Continue reading Using Humour in Video Marketing: How to Do it Right
Daniel SmithMarch 13, 2015 How do you know the peak time to release your company’s new blog article? That all depends on who you are and what your target audience is. One of the most easily accessible tools at your disposal to answer this question is your company’s social network presence. It’s interesting to see … Continue reading Any Time, Day Or Night: What Is The Right Time To Release Your Blog
Matthew BrogieMarch 13, 2015 This is the second post in my series about the pros and cons of different approaches to building a field team for Retail Merchandising. If you are a manufacturer in the Consumer Packaged Goods industry, then you know that a major piece of your product’s success is based on how well … Continue reading Choosing the Right Strategy for Building a Merchandising Team (Part 2 of 5)
Kelly MeeneghanMarch 11, 2015 Contrary to many beliefs, email continues to prove to be one of the most effective marketing methods today. Consumers turn to these branded messages regularly to see what is new and exciting from their favorite companies. However, businesses often find it a challenge to cut through the cluttered inbox and ensure … Continue reading Promotional Emails – Are You Doing It Right?
James MulveyMarch 11, 2015 As technologies advance and as consumers transition their buying power to the internet, there has been an increase in the need and desire to reach individuals online. The data mine process allows marketers and advertisers to do just that. In fact, as of last year Facebook now utilizes mining to track … Continue reading Using Data to Successfully Market Your App, the Right Way
Matthew BrogieMarch 6, 2015 If you are a reader of this blog then you know we spend a lot of time talking about how to make your field teams more efficient and effective, and how to leverage your field resources to provide insights to your business that you can’t get without ‘feet on the street’. … Continue reading Choosing the Right Strategy for Building a Merchandising Team
