Meenah Khosraw — September 12, 2017 — September 12, 2017 geralt / Pixabay Creating a marketing strategy can be intimidating, especially if you’re a new business owner or creating a plan for the first time. There are various types of marketing, including digital, email, mobile and direct, so it can be difficult to determine which … Continue reading Social Media Marketing: How to Choose the Right Platform
Personal Branding Blog — September 9, 2017 — September 9, 2017 Having an active blog for your personal brand is an important marketing tool in which your brand can build a strong reputation and attract more leads and sales. The type of blog is essential for reaching the right target market effectively. There are two … Continue reading Make the Right Blog Work for Your Personal Brand
Stephanie McGuinn — September 6, 2017 Follow @PIMidlantic — September 6, 2017 Devanath / Pixabay Companies like Publix Super Markets have stood out as one of the “Best Places to Work” for years thanks to having what many call the best-in-industry employee benefits. Included in these benefits are stock options and bonuses tied to profits, … Continue reading Incentive-Related Pay Creates Positive Attitudes… If Done Right
Digital marketers agree about the importance of SEO and content marketing, but contributor Marcus Miller says they’re too often kept in completely separate silos. Here’s how to bring them together. Marcus Miller on September 5, 2017 Content marketing and search engine optimization (SEO) are both titans of modern marketing, yet they’re not spoken about … Continue reading Content marketing & SEO: The scalable way to be in the right place at the right time
Lisa Saldino — August 31, 2017 — August 31, 2017 Designing A Successful Content Marketing Strategy Content marketing is a marketing approach geared towards creating and distributing valuable content designed to attract a defined audience. There are two parts to content marketing: create and promote. Act as a resource for your audience and focus on … Continue reading Social Media Marketing Tactics To Try Right Now
James Stoner — August 30, 2017 — August 30, 2017 StockSnap / Pixabay Payment processing is something that’s become an increasingly important responsibility for businesses over the years. As customers have moved away from cash payments and now predominantly pay with plastic or virtual methods like ecash. The need for a fast, secure, and seamless … Continue reading A Guide to Selecting the Right Payment Processor for Your Needs
How Brands Should Work With The Right Social Influencers by Rochelle Bailis , Op-Ed Contributor, August 25, 2017 In the past decade, a new voice has entered the digital stage: the social influencer. According to Tubular Insights, 57% of consumers have made a purchase based on an influencer’s recommendations. This, in turn, has encouraged brands … Continue reading How Brands Should Work With The Right Social Influencers
John Lincoln — August 24, 2017 Follow @johnelincoln — August 24, 2017 Amazon is the undisputed king of the online marketplace. And it’s no surprise most sellers have taken notice. But when making the decision to sell on Amazon, vendors must do their homework to find out which of Amazon’s selling options is right for … Continue reading Is Amazon Vendor Express Right For You? (Answers)
Vaishali Pokharkar — August 21, 2017 — August 21, 2017 On LinkedIn, top tech professionals are regularly greeted with an unruly mob of job opportunities in their inboxes. Whether the majority is relevant to their career goals or misses the mark depends on how each LinkedIn profile is written. Used correctly, this social media platform … Continue reading 3 LinkedIn Profile Makeover Tips That Attract the Right Job Opportunities
Robert Gilbreath — August 18, 2017 Follow @Adomatica — August 18, 2017 JuralMin / Pixabay In the online shipping world, product returns can be an odious phrase. Returns are often associated with lost money, angry customers, and squandered time. Online retailers may shudder at the mere mention of returns, but it shouldn’t be this way. … Continue reading How the Right Return Shipping Strategy Can Grow Your Business
