Matt Martinez — October 17, 2017 — October 17, 2017 markusspiske / Pixabay It’s not uncommon to have to rebuild a website. In the digital space, things are constantly changing, so something that may not have mattered 10 years ago could suddenly carry much more significance today. A noteworthy example of this is mobile-responsive websites. … Continue reading Rebuilding Your Website’s Infrastructure the Right Way With 301 Redirects
Once you’ve created a great piece of content, you’ll need to decide if you want to share it freely, charge for it or gate it in exchange for information. Columnist Rachel Lindteigen shares tips to help you decide which route to go. Rachel Lindteigen on October 13, 2017 What content should you give away … Continue reading Free, paid or gated content: Which option is right for you?
Emily Ferrall — October 5, 2017 — October 5, 2017 geralt / Pixabay In the age of social media dominance, many companies are utilizing a tactic known as purpose-driven marketing to go beyond just selling their product and help promote issues that benefit their industries as a whole. Purpose-driven marketing, to put it simply, is … Continue reading Examples of Purpose-Driven Marketing and Social Media Activism Done Right
Senko Duras — October 3, 2017 — October 3, 2017 Surviving in the world of online content is no easy feat. Thriving in this world is a Herculean task, and each success has the rest of us wondering how and why. It seems impossible, yet it happens. When it comes to going viral, the Pareto … Continue reading The Not-So-Special Story Behind How To Go Viral – Why These Brands Did It Right
Barbara McKinney — September 29, 2017 — September 29, 2017 The financial sector is in luck. New technology has introduced it to newer tools in the form of software provided by Fintech companies. At the rate the Fintech industry is growing right now, financial institutions such as banks and accounting firms will have a lot … Continue reading The Importance of Content in Fintech and the Way to Do it Right
Richard Sellers — September 28, 2017 — September 28, 2017 ashlinbpg / Pixabay Before suggesting some of the right interview questions, let’s start by discussing some of the wrong questions that lead to less successful hires. In a blog this summer, Shelly Palmer wrote: “if you ask the wrong questions, you’re going to get the … Continue reading Executive Interviews: The Right Questions Can Avoid the Wrong Hire
Jonathan Furman — September 19, 2017 Follow @JonathanCFurman — September 19, 2017 StockSnap / Pixabay Like any other business, running an e-commerce store requires operators to ensure that they have what it takes to turn in a profit. For some operators, this has been very easy. However, for others, finding the right tools and tricks … Continue reading Is Your E-Commerce Business Using the Right Technology?
Kevin George — September 14, 2017 Follow @imkevin_monk — September 14, 2017 As the calendar gradually crawls to the month of September, email marketers across the globe get ready for the busiest quarter of the year i.e. the Holiday Season. Whether you are a brick-and-mortar storefront dabbling in omnichannel marketing or full-fledged e-commerce/ online retailer, … Continue reading How to Choose the Right Colors for Your Holiday Emails
Sandra Chung — September 14, 2017 — September 14, 2017 If content is king, then we could say that video content has officially claimed the throne in 2017. It’s hardly a secret that internet video consumption has seen enormous growth year after year. After all, video currently represents three-quarters of all internet traffic and Cisco … Continue reading 4 Reasons Why You Need a Video Marketing Strategy Right Now
Brian Basilico — September 12, 2017 Follow @bbasilico — September 12, 2017 Later this week, I’m teaching a three-hour social media bootcamp, and the goal of this bootcamp is basically to explain, in some detail, the primary social media platforms that everybody should or could be on. The first thing I want to state is … Continue reading Which Social Media Platforms Are Right For Your Business?
