Mike Moran — June 22, 2018 Follow @MikeMoran — June 22, 2018 adjieargoputra / Pixabay It doesn’t happen as much anymore, but it wasn’t long ago that every time I showed slides explaining how Amazon tests every change they make to their website, some wisenheimer would pipe up, “Yeah, well Amazon has a lot … Continue reading Are You Testing the Right Things on Your Website?
James Glover — June 18, 2018 Follow @coherentpath — June 18, 2018 Far too often in email, retail marketers take the ‘one-size-fits-all’ approach to promote new products. They pick the biggest trend of the season and promote it relentlessly to everyone. Unfortunately, this strategy of honing the most popular item of the moment can be … Continue reading There Are Balls and Strikes – How Do You Make the Right Call?
How you approach martech is highly dependent on the thread that’s unifying all of your decision-making. Contributor Debbie Qaqish explains how this affects your chances of success. Debbie Qaqish on June 18, 2018 In 2011, I worked with a large tech firm on their martech stack. This was years before marketing operations (MO) was … Continue reading Is your customer the unifying thread? How to do martech right
By Brent Purves June 14th, 2018 People love pictures. Social posts with images have been proven to get exponentially more reach than those without. From Hubspot: “Facebook posts with images see 2.3X more engagement than those without images”, and “Tweets with images receive 150% more retweets than tweets without images”. Sure, image content and … Continue reading The Right Social Media Image Sizes
Nathan Resnick — June 6, 2018 Follow @naterez94 — June 6, 2018 It’s no secret that you should consistently A/B test elements of your website. Every digital blog and podcast is talking about it. If you want to increase your conversion rate and make more money from the website traffic you’re already getting, then A/B … Continue reading 7 Things You Should A/B Test On Your Website Right Now
Christopher Moore — May 15, 2018 Follow @cjmoore — May 15, 2018 For a long time, small retailers had no way of expanding their business beyond their geographical borders. But with the Internet and the birth of the eCommerce industry, all that has changed. In 2017, global B2C online sales grew to $ 2.304 trillion … Continue reading How To Get Your E-Commerce Right For International Shipping
Megan Mosley — May 10, 2018 Follow @ReferralRock — May 10, 2018 Digital marketing comes in many forms, but two often cause confusion – referral programs and affiliate programs. Are the two really that different? Yes, they are. Here’s why. Referral Programs Versus Affiliate Programs Referral programs A referral program gives current customers and users … Continue reading Referral Program vs Affiliate Programs: Which is Right For You?
Dana Corkey — May 10, 2018 — May 10, 2018 Spring is here. I’ve already planted some seeds for my garden. It’s exciting seeing those seeds sprout. Online marketing is a lot like that. Every interaction you make online is like a seed you are planting. Only, you have no idea what is going to … Continue reading Growing Your Business Online is Like Farming. Yes. You Read That Right.
Peter Sheldon — May 8, 2018 Follow @magento — May 8, 2018 We’re just weeks away from one of the most significant changes ever to online privacy, and businesses around the world are working hard to make sure they’re prepared. The General Data Protection Regulation, better known as GDPR, goes into effect on May 25th, … Continue reading Commerce, GDPR, and You: 3 Things to Know Right Now
Jenn Villa — May 1, 2018 — May 1, 2018 Simon / Pixabay Almost every search for a business on Google serves up an information box on the right side of the results page. It shows the company name, phone number, hours, a link to their website, as well as pictures and reviews. You love … Continue reading How to Get Your Business on Google’s Right Sidebar “Knowledge Graph”
