Marketers are stuck using slow and imprecise tools to assess what’s working with their creatives. Constantine von Hoffman on December 9, 2024 When measuring the impact of creatives, marketers typically rely on circumstantial evidence. Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign. They don’t … Continue reading How AI can revolutionize creative impact measurement
This walkthrough shows you how to use multiple AI models to uncover hidden market opportunities. Lisa Peyton on November 7, 2024 What if I told you the most powerful use of generative AI isn’t content creation, but rather, it’s strategic planning? I will prove it to you in this practical demonstration, where I show … Continue reading How to revolutionize your market segmentation with genAI
See how marketing technology integrations are evolving from no-code to prompt-driven AI experiences. Milton Hwang on December 28, 2023 In their “Martech for 2024” report, Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. Certainly, the pace of change in martech now is unprecedented. We see this in … Continue reading How AI’s ‘describe and done’ can revolutionize your work
Game-Changer Alert: Typeface Raises Whopping $100M Funding to Revolutionize Brand AI, Valued at $1B Aaron Heienickle / Jun 29, 2023 Abhay Parasnis, a former Adobe CTO, launched Typeface, an enterprise-focused generative AI firm, in 2022. Typeface’s goal was to provide marketers with scalable, tailored content using the power of generative AI. The company soon … Continue reading Game-Changer Alert: Typeface Raises Whopping $100M Funding to Revolutionize Brand AI, Valued at $1B
5 Ways Blockchain Can Revolutionize the Manufacturing Industry Kiara Miller / 27 Aug 2022 Every nation’s manufacturing industry is one of the most vital economic sectors. Regarding Canada specifically, as per Financial Post, manufacturing accounts for about 10 percent of the country’s GDP. Scalability in a country’s manufacturing industry implies more significant economic growth … Continue reading 5 Ways Blockchain Can Revolutionize the Manufacturing Industry
Clair Kim — February 19, 2020 Digital marketing is growing at an exponential rate. In fact, if you have a business and you’re not utilizing digital marketing by now, it’s essential that you get on board. One of digital marketing’s best tools is the good old social media ad. Yep, 2020 is seeing a resurgence … Continue reading 4 Secrets to Revolutionize Your Facebook Advertising Campaign’s ROI in 2020
Brands and consumers are excited about RCS messaging, but without networks and major tech companies on board, adoption is far behind. Jennifer Cannon on August 29, 2019 Often referred to as SMS 2.0, rich communication services (RCS) deliver a media-rich, engaging messaging experience. The solution is an advanced form of SMS messaging which allows users … Continue reading Will Rich Communication Services (RCS) revolutionize business messaging?
Suresh Sambandam — July 30, 2019 — July 30, 2019 Many finance departments can identify with the regular stress that seems to go hand-in-hand with the end of the month, from the sudden, impending deadlines to the rush to process, record, and analyze information. This rush often involves chasing other stakeholders in the business for … Continue reading Revolutionize Your Finance Function with Automation
Ashleigh Betvardeh — August 19, 2018 — August 19, 2018 In search marketing, keywords are the foundation of search. However, we are moving to a time where keywords and ads need to create synergy for the audience. After watching the Marketing Launch for Google Ads (no longer AdWords) it is time to face that industry … Continue reading How Voice and Responsive Search Ads will Revolutionize Google Ads
Jeanette Maister — June 1, 2018 Follow @jeanettemaister— June 1, 2018 In the increasingly competitive recruiting landscape, we find it harder than ever to find and retain the most talented employees. Discovering current students and recent graduates with the most sought after skills such as coding or foreign languages has become undeniably challenging for recruiters. … Continue reading Tips to Revolutionize Recruitment of Recent College Graduates
