Nico DatoSeptember 30, 2015 Online reviews have become all the talk in 2015. Why? Because they deliver more value, at a lower cost, than most other marketing activities – it’s a marketing tactic that is a literal gold mine for many businesses with a local presence. If your business isn’t currently collecting new, positive reviews, … Continue reading 11 Tips and Tricks to Getting Your Business More Reviews
Tag Archives: Reviews
7 Things We All Hate About Performance Reviews
Margaret JacobySeptember 26, 2015 The performance review—it’s a good way to help people understand where they’re at, but at the same time, many employers do them so badly that everyone ends up hating them. Here are seven common blunders that we all hate. 1) Forced Grading Curves “I’m sorry, Betty, you work hard enough to … Continue reading 7 Things We All Hate About Performance Reviews
22 Expert Guides and Reviews of 200+ Social Media Tools
Tom PickSeptember 22, 2015 As social media marketing has become ubiquitous (88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media No one … Continue reading 22 Expert Guides and Reviews of 200+ Social Media Tools
Why Are Reviews So Effective At Winning New Clients?
James DebonoSeptember 9, 2015 Why Are Reviews So Effective At Winning New Clients? Being found online is tough. No Question. But been found online and getting new clients to select your business over your competition is even harder. Especially when there are very few differences between the services you offer. While many business owners leave … Continue reading Why Are Reviews So Effective At Winning New Clients?
Yelp Fights Businesses Manipulating Online Reviews With Reputation Warning Alerts
Listings managed by the moving company received Reputation Warning alerts after Yelp discovered customers were being pressured to write positive reviews. Amy Gesenhues on September 4, 2015 To further its Consumer Protection Initiative, Yelp reports that it has issued Reputation Warnings on more than 100 listings connected to Movers Alliance. It’s a group that, according … Continue reading Yelp Fights Businesses Manipulating Online Reviews With Reputation Warning Alerts
How to Deal with Negative Online Reviews of your Business
Alex SholemAugust 26, 2015 As a business owner there are few worse feelings than reading bad reviews of your business online. It seems so unfair. All of those hours, all of that sacrifice, and it takes just one person to tarnish your reputation and potentially affect your business. Don’t worry, you’re not powerless. Read on … Continue reading How to Deal with Negative Online Reviews of your Business
No More Performance Reviews: Will it Succeed or Backfire?
Alexandra LevitAugust 23, 2015 Accenture joins the ranks of those eliminating performance reviews and employee rankings. But is this the right move? In the Washington Post, Lillian Cunningham reported that management consulting giant Accenture will disband rankings and the once-a-year evaluation process starting in September. The company will implement a more fluid system, in which … Continue reading No More Performance Reviews: Will it Succeed or Backfire?
Google Reviews: A Small Business Local SEO Secret
Nico DatoAugust 18, 2015 It’s no secret, online reviews can transform any business to a relative (i.e., local or industry) powerhouse. Whether it’s Amazon product reviews or Google reviews for local businesses, consumers spreading the good word about a company’s product or service can far outreach a beautiful marketing campaign. In fact, roughly 79% of … Continue reading Google Reviews: A Small Business Local SEO Secret
The Impact of Online Reviews on Customers’ Buying Decisions [Infographic]
Stacey RudolphJuly 25, 2015 As marketers, it is important to understand consumer usage and attitudes towards online reviews. The latest statistics and trends, which have been compressed into an infographic by Invesp, show that 90% of consumers read online reviews and 88% of them trust the online reviews as much as personal recommendations. In other … Continue reading The Impact of Online Reviews on Customers’ Buying Decisions [Infographic]
5 Steps to Stellar Year-End Reviews (Even After This Mid-Year Review Moment!)
Deidre PaknadJuly 15, 2015 It’s mid-year review time and if you’re like many people, you haven’t thought about goals in 5.5 months. Not a great moment for manager or team member, but it’s a common one. Mid-year reviews are a painful reminder of how far apart work and goals can drift and how little traditional … Continue reading 5 Steps to Stellar Year-End Reviews (Even After This Mid-Year Review Moment!)
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