Al GomezJuly 11, 2015 As a business owner, you’ve probably taken the right steps to ensuring maximum online visibility by now. You have a well-designed website, a few social media accounts on popular platforms, and maybe even hired local digital marketing services. Wonderful. But how are your reviews? Are you encouraging your customers or clients … Continue reading How Customer Reviews Boost Your Local SEO
Lauren LicataJuly 3, 2015 90% of customers say that their buying decisions are influenced by online reviews. Beyond that, customers are also interacting with businesses on social media and review sites like Yelp. A business’s online reputation can make or break them. For example, a one-star increase in Yelp ratings can lead to a 5-9% … Continue reading Yelp For Business: Why Good Reviews Matter & How To Get Them
Margaret JacobyJune 16, 2015 Performance reviews raise anxiety for both the manager and employee. (Tweet this.) Here’s a bit of good news—it doesn’t have to be that gut-wrenching. With careful preparation and planning, performance reviews can be productive, morale boosting, and rewarding. To ensure that the performance review is as effective as possible, it is … Continue reading 12 Ways to Improve Performance Reviews That Actually Change
Scott BarnettJune 14, 2015 Anywhere between 20-30% of all reviews are fake. Many conversations I have with business owners is how Bizyhood makes feedback “fair” for both the consumer and the business. One thing that is true is this: regardless of the popularity of sites such as Yelp and TripAdvisor (and the popularity of Amazon … Continue reading Let’s Kill Fake Reviews: How to Make Feedback Fair
Jamie NicholJune 3, 2015 Performance reviews can be rough. They are enough to make a confident manager feel anxious and competent employees doubt their contributions. Nobody, and I really mean nobody, looks forward to performance reviews. While some of those feelings are inevitable, there are a few things you can do to make the process … Continue reading 4 Tactics To Make Performance Reviews Less Painful
Erin P. FriarMay 22, 2015 Online reviews can be a tricky area for businesses. Overwhelmingly, online sentiments about businesses are reflecting on a negative experience. Positive comments do appear, and those can be invaluable towards the health of brand. The real truth behind online comments, good or bad, is that business leaders should encourage them. … Continue reading 3 Reasons To Start Encouraging Online Reviews Now
Michael CohnMay 4, 2015 From the consumer’s side of things, being able to interact online and to voice an opinion with some degree of anonymity is the best that it can be. The customer can say whatever they wish without any consequence. It is a wonderful situation for that person. Benefiting from the freedom of … Continue reading How Online Reviews Can Help Marketers
Scott LambertMay 2, 2015 Does your customer’s opinion matter? In the world of online marketing, the answer is a resounding YES! Research by Harvard Professor Michael Luca shows that positive Yelp reviews can impact a restaurant’s bottom line by as much as nine percent. And a 2013 report by Dimensional Research shows that over 60 … Continue reading How Online Reviews Can Make (Or Break) Your Business
Scott BarnettApril 21, 2015 I read Phil Rozek’s thoughtful blog post on the types of people who can write online reviews for your business. I responded to his post with the following opinions: “Reviews suffer from many issues: (1) The general public doesn’t know anything about the person giving the review (generally speaking). How do … Continue reading We’ve Gotten Much Too Comfortable With 5 Star Reviews
Darnelle O’BrienApril 20, 2015 Last week, popular ice creamery Gelato Messina won praise on social media for its response to an angry online reviewer who called one of its employee’s racist and derogatory names. In a review titled “Worst Customer Service”, posted on Urbanspoon for the Gelato Messina store in Parramatta in Sydney, a “diner … Continue reading A Guide to Dealing With Negative Reviews on Social Media
