by Scott Barnett December 19, 2015 Follow @scottabarnettDecember 19, 2015 I’ve recently been talking to folks about the impact of negative reviews on popular review sites. There is a thread going around regarding the fate of Longs Jewelers in Boston, MA – they were hit with a systemic review attack that Facebook would not respond … Continue reading The Real Impact of Negative Reviews
Like it or not, customer reviews are a fact of life — and their impact on your business is huge. Columnist Jeremy Smith explains how you can use this to your advantage to promote your brand. Jeremy Smith on November 27, 2015 Unless you’re just back from an extended stay in some parallel universe, you … Continue reading Are Customer Reviews Promoting Your E-Business Like They Should?
The idea is to make it as easy as possible for an app publisher to share any praise. Barry Levine on November 25, 2015 User reviews are important to any new release, but especially to mobile apps. With so many apps out there, the experience of other users becomes a key differentiator. But if a … Continue reading App Intelligence Platform appFigures Releases “Cards” For Sharing User Reviews
Some are questioning whether small local businesses need a Google+ page after redesign drops display of listing information. Martin Beck on November 24, 2015 Local business reviews didn’t make the cut in Google’s wholesale revamp of Google+. Google+’s redesign, announced last week, puts the focus on Communities and Collections and removes display of reviews and … Continue reading Google Drops Display Of Local Business Reviews in New Google+
Columnist Sara Spivey believes marketers need to adopt new practices and guidelines to preserve shoppers’ trust in consumer-generated content. Sara Spivey on November 13, 2015 As an industry, we’re at a major crossroads. Ninety percent of consumers say their buying decisions are influenced by online reviews, yet seven out of 10 US and UK consumers … Continue reading Don’t Be Deceived: Fake Reviews Are A Real Marketing Problem
Scott BarnettNovember 2, 2015 A recent article in Street Fight highlighted how the hotel industry is using feedback from review sites to invest in improvements in their establishments and offerings. Notably, in some cases, widespread changes were made in policy or offerings based on what people said on review sites. The most interesting nugget was … Continue reading 3 Tips for Using Online Reviews for Business Insight and Improvement
Joel GoldsteinOctober 26, 2015 From Yelp and Yahoo to Facebook and Google +, there are an increasing number of opportunities for customers to review your business online. Why do these online reviews matter? For starters, over two-thirds of consumers consult these reviews when deciding which business to use, so it’s important that yours is well represented by … Continue reading The Dos and Don’ts of Increasing Online Reviews of Your Business
Scott BarnettOctober 19, 2015 It’s finally dawned on me why so many hyperlocal businesses hate Yelp and are so afraid of review sites in general. There was massive backlash against the new site Peeple, which was originally marketed as a “Yelp for individuals”. The objection is that people in general are not nice to other … Continue reading Peeple, and Why SMBs Hate Reviews
Scott BarnettOctober 10, 2015 The latest news story on reviews comes from Staten Island, NY, where a woman who allegedly libeled a local contractor on Yelp was ordered by a judge to pay $ 1,000 towards reparations. The judge agreed that the terms she used, such as “con artist,” “scam,” and “rob,” imply criminal activity … Continue reading Bad Online Reviews – The Best Way To Share Your Side Of The Story
By Nick Grant October 1st, 2015 If you have an online store, then getting people to buy your products and successfully reach the checkout screen is your bread and butter. You need good product descriptions, lively and interesting photos, and even some video or podcast support to really increase your chances of conversion. If you’re a … Continue reading How To Use Product Reviews To Drive SEO
