by Justin Herring March 30, 2016 Follow @justincherringMarch 30, 2016 How to Get Online Reviews for Your Business (Its not as hard as you think) Today’s online reviews were (March 30, 2016)’s word-of-mouth recommendations. The only difference? You can tell millions (literally) of people if you LOVED or HATED a service. Scary isn’t it? That … Continue reading How to Get Online Reviews for Your Business (It’s Not as Hard as You Think)
by Sunil Bagai March 24, 2016 Follow @ZenithtalentMarch 24, 2016 As I wrote last week, tech companies are making huge strides toward overcoming the homogenous structures of their talent forces. Slack’s report on diversity demonstrates not only a strong commitment to inclusion, it shows how a culture that celebrates differences can flourish. Unfortunately, many organizations … Continue reading Eliminating Hiring Bias: How Blind Reviews Open Our Eyes to the Best Talent
Columnist Brian Patterson interviews New York Times and Amazon best-selling author Jay Baer on how businesses and marketers can approach negative reviews. Brian Patterson on March 14, 2016 Jay Baer is one of the sharpest minds in marketing. When his book, “Youtility: Why Smart Marketing Is About Help Not Hype,” came out, I read … Continue reading Handling Negative Reviews: an Interview With Jay Baer
Retailers need to optimize content and reviews to fully realize the “ROBO” opportunity. Greg Sterling on March 9, 2016 While e-commerce has grown to hundreds of billions of dollars annually, the influence of digital media on offline purchases is a multi-trillion-dollar phenomenon. And though this behavior pattern has been around for at least a … Continue reading Report: For every $1 online influenced by reviews, offline impact at least $4
by Sunil Bagai March 9, 2016 Follow @ZenithtalentMarch 9, 2016 We live in era of interaction — a time in which productive interactions tremendously influence performance. If there’s one leading trend that has defined commerce and employment in this century, it’s social media. We review companies, shop, recruit and perform job searches through increasingly sophisticated … Continue reading Improve the Performance of Your Performance Reviews
Company sees the deal as way to show the value of Yelp to brands. Greg Sterling on February 19, 2016 Yelp has decided to provide its full reviews data set to social media and reputation monitoring tool Sprinklr. This is a first and an exclusive deal for now, but Yelp indicated it was open … Continue reading Yelp Offers Full Reviews Database To Social Monitoring Tool Sprinklr
by Joel Cordle February 13, 2016February 13, 2016 A negative comment or review online can damage your firm’s reputation. It can also result in a possible loss of clients, loss of income, and may affect prospective business. It’s important to take a serious look at each of the online reviews written by clients as these … Continue reading Proven Tactics to Deal with Negative Online Reviews
by Andre W. Klein January 26, 2016 Follow @akleines2January 26, 2016 Local business listings are a great way to market your company and get the word out about who you are and what you do. However, if you don’t have any positive reviews within those local business listings they can do more harm than good. … Continue reading 10 Ways to get Positive Reviews on Your Local Business Listings
by Paul Mauer December 21, 2015December 21, 2015 We’ve all done it – checked online reviews before choosing a restaurant, picking a plumber, or booking a hotel. While reputations can be earned (and destroyed) on customer-centric platforms like Yelp, Angie’s List, Google, and Facebook 365 days a year, during the holiday season, those reviews can … Continue reading Why Your Reviews Matter More During The Holidays
by Oliver Neely December 20, 2015 Follow @elvinweb1December 20, 2015 We all know the impact of a bad review, but as local search continues to grow, what about their importance in SEO? Do reviews make a difference to your search ranking? Since Google introduced their Pigeon Algorithm, reviews have become increasingly important in SEO. Take … Continue reading Are You Using Reviews as Part of Your SEO Strategy?
