GAI Revenue And Performance Modeled By New Street Research by Laurie Sullivan , Staff Writer @lauriesullivan, June 13, 2025 How much will generative AI-based ads, creative, and tools increase revenue for platforms, brands, agencies and publishers? This question has become part of a foundation across the industry. “By the end of the decade, we expect over … Continue reading GAI Revenue And Performance Modeled By New Street Research
There’s no shortage of AI use among revenue teams. The problem is they don’t trust it. Mike Pastore on May 23, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “AI Adoption in Running Enterprise Revenue,” Clari. AI is reshaping businesses, and that includes revenue teams. But research from … Continue reading Revenue teams lack trust in AI
Local Digital Ad Revenue Search Top Contributor, Projected To Grow 13% By 2028 by Laurie Sullivan , Staff Writer @lauriesullivan, May 15, 2025 Local digital advertising topped $100 billion and accounted for roughly 70% of all local ad spending, according to an extensive report published by Borrell Associates. The Annual Digital Benchmark Report estimates revenue for … Continue reading Local Digital Ad Revenue Search Top Contributor, Projected To Grow 13% By 2028
This overlooked email strategy turns warm clicks into high-converting follow-ups — without sounding like spam. Joe Cunningham on May 9, 2025 Marketers often think of retargeting as something reserved for ad platforms, but it’s just as effective in email. Sending follow-up emails based on what subscribers click can turn interest into action, boost conversions … Continue reading How one newsletter tripled paid membership revenue with retargeting emails
YouTube Ad Revenue Jumps 10.3% To $8.9B by Laurie Sullivan , Staff Writer @lauriesullivan, April 25, 2025 Google began testing AI Overviews in YouTube as the company turned 20 and the video site’s ad revenue climbed 10% to $8.9 billion in the first quarter of 2025. Its YouTube TV service has become one of the top … Continue reading YouTube Ad Revenue Jumps 10.3% To $8.9B
Many organizations are held back by their systems and processes. Mike Pastore on April 11, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Conga and Ascend2. Click to enlarge. Revenue inefficiencies are silently draining millions from companies, according to a report from Conga and Ascend2 Research. The report … Continue reading Businesses struggle to identify and capture revenue opportunities
Maximize your email marketing ROI with three simple yet powerful automations — welcome series, abandoned cart and re-engagement. Stephanie Trovato on March 12, 2025 You open your email automation platform and instantly feel overwhelmed. Dozens of workflows stare back at you — welcome series, abandoned carts, nurturing sequences, anniversary triggers — the list goes … Continue reading 3 high-impact email automations you need to drive revenue
The growing dominance of digital platforms is a signal for advertisers to adapt tech strategies and embrace AI to stay competitive in a rapidly evolving market. Anu Adegbola on December 9, 2024 The global advertising market is set to exceed $ 1 trillion in revenue for the first time in 2024, according to a … Continue reading Global ad revenue to top $1 trillion, dominated by Google and Meta
95% of marketers plan to up AI investments next year, acknowledging AI is boosting revenue and essential for career advancement, a study from Invoca finds. Chris Wood on November 14, 2024 After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety-four percent of marketers … Continue reading Marketers link AI to revenue growth and plan to increase 2025 investments
Break down silos between sales and marketing to drive revenue growth through shared goals, streamlined processes and collaboration. Stephanie Trovato on October 9, 2024 You’ve launched a campaign, generated leads and now — nothing. The leads aren’t turning into sales. Sales says the leads aren’t good enough, marketing says sales didn’t follow up fast … Continue reading How to align sales and marketing for revenue growth
