IAB: 2022’s 10.8% increase in digital advertising revenues was a drop from the previous year’s unprecedented 35% growth. Constantine von Hoffman on April 14, 2023 Digital advertising revenue growth slowed to 10.8% last year with a total of $ 209.7 billion spent, according to the annual report from the Internet Advertising Bureau (IAB), conducted by … Continue reading 2022’s strong digital ad revenue growth unlikely to continue
Tag Archives: Revenue
Uberall Announces New ChatGPT-Integrated Digital Revenue Assistant
Uberall Announces New ChatGPT-Integrated Digital Revenue Assistant by Colin Kirkland , March 7, 2023 ChatGPT continues to make its way into search –– this time, to address customer questions across top listings sites such as Google, Yelp and Facebook. Digital marketing platform Uberall has announced the integration of OpenAI’s generative chatbot ChatGPT across its local … Continue reading Uberall Announces New ChatGPT-Integrated Digital Revenue Assistant
Amazon Executive Joins LoopMe As First Global Chief Revenue Officer
Amazon Executive Joins LoopMe As First Global Chief Revenue Officer by Laurie Sullivan @lauriesullivan, February 2, 2023 LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced new hires on Thursday. The company appointed Lisa Coffey as its first global chief revenue officer, and Andy Sophocli as associate vice president, partnerships EMEA, … Continue reading Amazon Executive Joins LoopMe As First Global Chief Revenue Officer
Drive more revenue now: Customer-focused strategies to boost conversion rates by SheerID
Drive conversion rates so stellar, you’ll calculate them twice just to be sure. SheerID on October 27, 2022 The “will-they-won’t-they?” talk about a recession has marketers crunching the numbers on their 2023 budgets and asking, “How can we continue acquiring new customers and keep the ones we already have?” Optimizing your conversion rates with … Continue reading Drive more revenue now: Customer-focused strategies to boost conversion rates by SheerID
Google Finds Alternative Revenue Source To Online Advertising In Cloud Technology
Google Finds Revenue Alternative To Advertising Via Cloud Tech by Laurie Sullivan @lauriesullivan, October 11, 2022 There is no shortage of cloud offerings, but Google has managed to build the technology into the backbone for many of its services. At Google, cloud services and artificial intelligence continue to drive its growth. In Q2, Google Cloud … Continue reading Google Finds Alternative Revenue Source To Online Advertising In Cloud Technology
4 ways to address B2B disconnects and drive customer relationships and revenue
Don’t let B2B internal disconnects limit customer relationships, affect revenue results and hamstring your GTM teams’ productivity. Scott Vaughan on October 10, 2022 The growing impact of B2B internal disconnects is limiting our customer relationships, affecting our revenue results and hamstringing our go-to-market (GTM) teams’ productivity. The longer these disconnects go unchecked, the more negative … Continue reading 4 ways to address B2B disconnects and drive customer relationships and revenue
Commerce Media Finds Direct Link From Ads To Revenue
Commerce Media Finds Direct Link From Ads To Revenue by Laurie Sullivan , Staff Writer @lauriesullivan, September 8, 2022 Criteo, which defines its business as a “commerce media company,” surveyed 251 UK retail CMOs and found 96% have a waiting list for brands who want to place ads on their site. Some 70% of survey respondents said … Continue reading Commerce Media Finds Direct Link From Ads To Revenue
Apple reportedly tried to partner with Facebook to get a cut of its revenue
Facebook runs full-page newspaper ads to attack iOS 14 privacy changes Small businesses will suffer if they can’t use targeted ads, the company argues. N. Summers @nisummers Dado Ruvic / reuters Facebook is using full-page newspaper ads to criticize an upcoming Apple policy that will give iPhone and iPad customer the choice over whether … Continue reading Apple reportedly tried to partner with Facebook to get a cut of its revenue
Despite strong user spending, Bumble sees a drop in revenue forecast
By Jessica Bursztynsky August 10, 2022 Bumble users are spending more on the namesake app as singles return to their pre-pandemic habits. The dating company, which owns Bumble, Badoo, and Fruitz, reported 2Q revenue of $220.5 million, up 18% year over year and just over Wall Street’s expectations. The Bumble app specifically brought in … Continue reading Despite strong user spending, Bumble sees a drop in revenue forecast
Get your front row seat for the race to be the B2B revenue platform of record
The jockeying is on among leaders in a new B2B mega-category: revenue tech. Scott Vaughan on July 25, 2022 There’s a positioning battle going on across B2B sales, customer, data, and marketing technology providers. Aiming to organize these diverse B2B solutions into a mega-category — we’ll call it “revenue technology” — the race is … Continue reading Get your front row seat for the race to be the B2B revenue platform of record
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