The company booked $12.77 billion in ad revenues for the quarter, thanks in part to adding advertising to Prime Video offerings. Constantine von Hoffman on August 2, 2024 Adding ads to Prime Video helped Amazon bring in $ 12.77 billion in digital advertising revenue for the second quarter of 2024 — up 20% year-over-year. … Continue reading Amazon digital ad revenue up 20% in 2nd quarter
The Facebook parent had a second quarter revenue of $39 billion. Zeta Global and Criteo are reported improved earnings. Constantine von Hoffman on August 1, 2024 Facebook and Instagram parent Meta’s ad revenue was up 22% last quarter. The company’s overall revenue increased by the same percentage to $ 39.07 billion, its fourth straight … Continue reading Meta ad revenue up 22% in second quarter
Is the market for martech saturated? Maybe, but there’s plenty of room to grow. Mike Pastore on July 19, 2024 Business is a little sluggish for a number of martech vendors. They will tell you so themselves (just keep reading). Put the blame on interest rates. Put the blame on the well of VC … Continue reading Where are martech vendors finding their revenue? Let’s take a look
Here’s how marketing can impact business through measurement, common goals and improvement to the customer journey. Chris Wood on May 29, 2024 How should marketers approach the daunting task of reining in and improving the marketing funnel? Recently at The MarTech Conference, two marketing leaders discussed this precise task. (Free registration to view the … Continue reading 3 ways to optimize your marketing funnel for driving revenue and leads
The information storage services provider uses Conversica’s MAP integration to roll out two-way conversations across marketing, sales and customer care. Chris Wood on May 1, 2024 Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over … Continue reading How Iron Mountain implements conversational AI to drive engagement and revenue
The company increased customer satisfaction with the aid of a tool by parcelLab that provides accurate shipping and delivery updates. Chris Wood on April 23, 2024 Consumers inundated with marketing messages are receptive when the message is about a high-priority item they’ve purchased. U.S. apparel brand True Classic has leveraged this to improve customer … Continue reading How True Classic uses post-purchase experiences to increase revenue
The new features include the ability to curate product lists and quickly tagging videos across creators’ entire library. Nicola Agius on April 10, 2024 YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. They are: Shopping Collections. The Affiliate Hub. Enhanced tagging. Fourthwall. Why we care. For … Continue reading YouTube adds new shopping features to increase seller revenue
LinkedIn Short-Form Video Feed – Will Revenue Sharing Come Next? by Laurie Sullivan , Staff Writer @lauriesullivan, March 28, 2024 Short-form video has hit the LinkedIn feed, following platforms like YouTube and TikTok in an effort to reach consumers and business professionals. The video format displays content in a TikTok-style, full-screen format, leaning into the broader vertical … Continue reading LinkedIn Short-Form Video Feed – Will Revenue Sharing Come Next?
March 28, 2024 Mental health care underutilization is a revenue problem Here are three things organizations can do to turn the situation around. BY Melissa Frieswick From the beginning of my career, I knew I wanted to help others. And for the people asking why I didn’t become a care provider, I did, in my … Continue reading Mental health care underutilization is a revenue problem
Microsoft’s Talisha Padgett shares her approach to infusing genAI across the customer journey in her keynote presentation at The MarTech Conference. Chris Wood on March 19, 2024 “Customer expectations will continue to grow year-over-year. How do we as marketers meet those expectations and set our brands apart?” asked Talisha Padgett, Microsoft’s general manager, martech platforms … Continue reading Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote
