Megan Heuer — March 19, 2020 There’s no shortage right now of tips for how to work from home and how to run virtual events (including ours). But more and more companies are taking on the bigger story, which is that these are uncertain times and that should change how we use our time and … Continue reading Ideas For Revenue Teams to Make Uncertain Times a Little Better
It’s time to integrate (not align) sales-marketing efforts to educate, inspire and generate relationships and revenue in a unified effort. Scott Vaughan on March 4, 2020 It’s a rare thing to achieve AND maintain B2B sales and marketing “alignment”, despite the tremendous effort and investment. It’s getting harder as executive and customer expectations increase and … Continue reading Fixing the B2B sales-marketing divide to hit pipeline and revenue targets
Gretchen Gordon — February 26, 2020 This article is written with field sales teams in mind. However, if you run an inside sales team exclusively, don’t despair, you may still find a nugget or two of helpful information as well. Containing costs is important in every business. But for businesses where the costs of creating … Continue reading Depend on Recurring Revenue? Here’s How to Contain Creation Costs
The small business SaaS sector is long overdue for a growth model that focuses on what its customers actually need. Bill Dinan on February 18, 2020 As many companies focus on improving customer retention and churn rates in response to private equity valuation demands, the issue of churn, in particular, has become front and center … Continue reading The 80/20 rule is a fallacy, customer-driven product innovation drives revenue
Travis Chambers — January 31, 2020 Industries across the board are turning to predictive big data analysis to develop strategies, improve processes, and in turn, help drive sales for their company. When it comes to developing marketing campaigns, those initiatives have traditionally been driven by feeling and emotion. For 5 years, Chamber Media has spent … Continue reading 7 Foundational Types of Video That Will Drive Revenue in 2020
Jeff Previte — February 1, 2020 Marketing is responsible for lead generation, but casting a wide net for attracting visitors you want to convert can hurt lead quality. Many companies are getting more targeted in creating content to capture leads, applying an account-based marketing approach. What Is Account-Based Marketing (ABM)? The main difference account-based marketing … Continue reading How to Use Account-Based Marketing to Drive Revenue (+ Examples & Softwares)
Dan Moyle — January 15, 2020 We live online. From “Hey Alexa” to hitting Google for every conversational question to ordering groceries online for delivery, our digital and real-life lives have officially merged. It’s a bit like Lawnmower Man or Tron. We’re not sure exactly when it happened, but it happened. And if you’re … Continue reading How a New Website Can Drive Revenue for Your Business
Howard J. Sewell — January 8, 2020 Q4 is over, and with it, the inevitable rush to execute and scale marketing programs designed to somehow, magically, help a company makes its Q4 and year-end numbers. Spoiler alert: no amount of Q4 spend – not even with intent data, ABM, conversational marketing (chat), content experience and … Continue reading 4 Ways to Avoid the Q4 Revenue Scramble
Jane Courtnell — December 31, 2019 The beginning of the 20th Century marks the dawn of the Information Age. This is characterized by a rapid shift from an industrial economy to one that has become primarily based on information technology. It is from within this new digital era, that technological applications (apps) have come about. … Continue reading Average Revenue Per Daily Active User (ARPDAU): What It Is and How It Can Increase Your Revenue
JJ Tyson — November 26, 2019 Product recommendations are one of the most important tools that your site has. They have the power to increase conversions, engagement, and Average Order Value. However, poorly executed product recommendations can irritate shoppers and create unnecessary friction in the conversion flow. To ensure your recommendations are consistently excellent, one … Continue reading 4 Reasons Advanced Product Recommendations Mean More Revenue
