The jockeying is on among leaders in a new B2B mega-category: revenue tech. Scott Vaughan on July 25, 2022 There’s a positioning battle going on across B2B sales, customer, data, and marketing technology providers. Aiming to organize these diverse B2B solutions into a mega-category — we’ll call it “revenue technology” — the race is … Continue reading Get your front row seat for the race to be the B2B revenue platform of record
Your GTM strategy and the core ingredients must be constantly optimized and evaluated for impact by key stakeholders. Scott Vaughan on May 19, 2022 “What is the right go-to-market (GTM) strategy(ies) for our business?” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). … Continue reading Create a B2B GTM strategy that buyers, execs and revenue teams love
Meta offers new professional certificates through Coursera Separate courses cover everything from front-end development to iOS app creation. I. Bonifacic @igorbonifacic May 4th, 2022 Coursera Last year, in an effort to fill outstanding positions, Meta stopped requiring job seekers to hold a four-year university or college degree to apply for some roles. At the time, … Continue reading Meta will limit hiring this year due to slowing revenue growth
Algolia’s visual merchandising helped Paul&Shark improve search relevance and speed, leading to increased conversion rates. Jacqueline Dooley on April 25, 2022 Paul&Shark’s website went live in 2019, but the Italian luxury clothing brand has been around for half a century. “The brand has a long history,” said Giusseppe Miriello, Paul&Shark’s Global Digital Director. Miriello’s role … Continue reading Improving website search was key to boosting Paul&Shark’s e-commerce revenue
Revenue Lost By Poor Digital Experience Can Now Be Measured by Laurie Sullivan , Staff Writer @lauriesullivan, March 17, 2022 Tracking the performance and qualifying the financial impact of a customer’s digital experience typically requires the ability to analyze data and benchmark it to compare to others in the industry. Developers at Qualtrics XM believe they … Continue reading Revenue Lost By Poor Digital Experience Can Now Be Measured
In this webinar, learn how AI-powered conversations drive prospective buyers towards the next best action. Cynthia Ramsaran on March 15, 2022 What if you could 10x your best leads, accelerate revenue opportunities and scale your Sales team easily? Welcome to the Conversation-Qualified Era—where contacts enjoy iconic customer experiences, teams can scale personalized attention, and … Continue reading Disrupt the funnel and accelerate revenue opportunities
Focusing on revenue as the key business outcome actually may not be the best way to drive growth. Kim Davis on January 31, 2022 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, … Continue reading It’s not all about revenue
Revenue goals are important, but when they take over, customer experience, product and brand can get left behind. Darrell Alfonso on January 28, 2022 Fasten your seatbelts. This article will be hotly debated. The martech industry is actually in a revenue bubble, like the dot-com bubble of 1995 and the housing bubble of 2008. And … Continue reading Is martech in a revenue bubble and how soon will it burst?
YouTube Ads Estimated To Contribute $8.95B In Q4 2021 Revenue by Laurie Sullivan @lauriesullivan, January 27, 2022 As earnings season for Q4 2021 gets underway, Raymond James Analyst Aaron Kessler released a research note early Thursday with ad industry estimates focused on search, social and advertising technology. Based on industry data and check-ins with various companies, … Continue reading YouTube Ads Estimated To Contribute $8.95B In Q4 2021 Revenue
Garry Grant December 13, 2021 Paid media is advertising for your business that you pay for. The most common forms of paid media you are likely to come across include the following: Display ads Sponsored ads Paid search Google Ad’s Facebook Carousel ads Dynamic Product Ads (DPA) Twitter Instagram Influencer Marketing Google Shopping Bing Ad’s … Continue reading What is Paid Media? Paid Media Can Help Drive Revenue.