Erika Giles October 7, 2020 No matter what industry you’re in, you have a target audience. And that audience is somewhere in the deep nether of the web looking for you. They’re on the hunt for the product or service you provide. When they find you, you should have opportunities available for them to express … Continue reading The 50 Best Lead Generation Software Tools to Hit Your 2021 Revenue Goals
Elliot Begoun September 29, 2020 canva.com Three times last week, I was asked a similar question. What is the right percentage of revenue? One asked this about marketing expenses, another on acquisition spend, and a third on SG&A costs. In each case, my answer was the same. There is no “right” percentage. Sure there are … Continue reading Percentage of Revenue
Erika Giles September 9, 2020 Subscription websites have gained popularity in recent years. This recurring revenue business model is a great way for creators to earn revenue from people who truly appreciate their content. The great thing about subscription websites is that you can make one for anything you creates, as long as what you … Continue reading How to Create a Subscription Website to Earn Recurring Revenue
Brad Smith August 23, 2020 Webinars are an effective and important part of any B2B business’ marketing strategy: Approximately 20-40% of attendees are qualified leads and 2-5% will likely convert. But effective webinars can take weeks of planning and coordination and can be overwhelming to execute. Webinar hosting platforms can assist in the production of … Continue reading The 12 Best Webinar Platforms to Increase Revenue in 2020
Search Marketers Focusing More On Conversion And Revenue, Less On Ranking by Laurie Sullivan @lauriesullivan, June 16, 2020 About 10% more marketers are paying for higher visibility on Google this year compared to last. They are paying for Google Ads, Local Service Ads, and other programs, according to data released Tuesday. The Moz survey of … Continue reading Search Marketers Focusing More On Conversion And Revenue, Less On Ranking
Customer data platforms can do more than simply wed together your customer data, the right solution can help move the needle in multiple ways. Amy Gesenhues on June 4, 2020 As brands are forced to go all-in on their digital efforts in light of COVID-19, the need to tie-together customer data is more urgent than … Continue reading How a CDP can help reduce ad spend, drive revenue and build trust with customers
Tyler Durman — May 2, 2020 You know that feeling in the pit of your stomach when you get a calendar invite for an all-hands meeting—with no warning or context? I got one of those in 2018, mere months after I started at data.world as their first growth marketing and demand generation hire. My initial … Continue reading How to Create a Demand Funnel (for 44X Revenue)
Renee Groskreutz — April 14, 2020 Today let’s talk about revenue. By the way, as an aside revenue and profit are not the same thing. This can be confusing sometimes. In this conversation, we are going to discuss what a few phrases mean. I find this a bit confusing but let’s dive in together. I … Continue reading Let’s Talk About Revenue
Megan Heuer — April 8, 2020 We’re hearing that a number of companies are shifting investments from cancelled events into account-based efforts. Great news! Of course, we’re biased when it comes to all things account-based here at Engagio, but that’s because we know it works. The challenge now is to get those programs up and … Continue reading Is Revenue Operations the Secret to Account-Based Success Right Now?
Megan Heuer — March 19, 2020 There’s no shortage right now of tips for how to work from home and how to run virtual events (including ours). But more and more companies are taking on the bigger story, which is that these are uncertain times and that should change how we use our time and … Continue reading Ideas For Revenue Teams to Make Uncertain Times a Little Better
