Dan Moyle — January 15, 2020 We live online. From “Hey Alexa” to hitting Google for every conversational question to ordering groceries online for delivery, our digital and real-life lives have officially merged. It’s a bit like Lawnmower Man or Tron. We’re not sure exactly when it happened, but it happened. And if you’re … Continue reading How a New Website Can Drive Revenue for Your Business
Howard J. Sewell — January 8, 2020 Q4 is over, and with it, the inevitable rush to execute and scale marketing programs designed to somehow, magically, help a company makes its Q4 and year-end numbers. Spoiler alert: no amount of Q4 spend – not even with intent data, ABM, conversational marketing (chat), content experience and … Continue reading 4 Ways to Avoid the Q4 Revenue Scramble
Jane Courtnell — December 31, 2019 The beginning of the 20th Century marks the dawn of the Information Age. This is characterized by a rapid shift from an industrial economy to one that has become primarily based on information technology. It is from within this new digital era, that technological applications (apps) have come about. … Continue reading Average Revenue Per Daily Active User (ARPDAU): What It Is and How It Can Increase Your Revenue
JJ Tyson — November 26, 2019 Product recommendations are one of the most important tools that your site has. They have the power to increase conversions, engagement, and Average Order Value. However, poorly executed product recommendations can irritate shoppers and create unnecessary friction in the conversion flow. To ensure your recommendations are consistently excellent, one … Continue reading 4 Reasons Advanced Product Recommendations Mean More Revenue
Choncé Maddox — November 5, 2019 It’s no secret that video marketing is the way of the future for businesses. At least 43% of consumers said they wanted marketers to produce more videos. Videos are entertaining and easy to watch. If you’re looking to increase your revenue over the next few months, it will be … Continue reading Best Video Marketing Strategies to Increase Your Revenue
Deep Patel — October 31, 2019 Follow @deeppatel TheDigitalArtist / Pixabay Pinterest is more than just a giant pinboard for collecting cool ideas and images; it lets you share your own inspired ideas — including photos and videos of products or services. It’s a visual search engine for just about any hobby or interest you … Continue reading How Brands Can Generate Massive Revenue With Pinterest
Remington Begg — October 5, 2019 Follow @remingtonbegg Conversations. They’re all around us. We’re in multiple conversations everyday. And then as soon as we put on our marketing, sales or service hat, we turn into that awkward kid who can’t seem to talk to anyone. And it’s sad. Why, as businesses, do we make it … Continue reading 8 Conversational Strategies That Drive Revenue
Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds by Laurie Sullivan , Staff Writer @lauriesullivan, October 4, 2019 Basic digital business information should be easy to manage, but 71% of survey respondents report seeing inaccurate business information when searching for details about a retail store. But retailers are not the only businesses facing … Continue reading Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds
The Impact Of Star Ratings And Reviews On Revenue by Laurie Sullivan , Staff Writer @lauriesullivan, September 23, 2019 A recent study shows businesses that earn a star rating between 3.5 and 4.5 earn more revenue annually than those with any other ratings, and those earning a 4- to 4.5-star rating earn 28% more in annual … Continue reading The Impact Of Star Ratings And Reviews On Revenue
Toby Scammell — August 28, 2019 Follow @tobyscammell — August 28, 2019 If you run a small business, you know that attracting customers and making enough money are daily worries. In fact, they’re two of the top three things keeping small business owners up at night. The good news is it’s never been easier for … Continue reading 3 Surprisingly Simple Things Small Businesses Can Do Right Now to Increase Revenue
