The company continues to invest in AI and ad platform improvements to generate higher returns for advertisers. Constantine von Hoffman on October 25, 2023 Snap, the parent company of Snapchat, (November 11, 2023) reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising … Continue reading Snap revenue up 5% on stronger digital ad market
Tag Archives: Revenue
TV ad revenue challenged by writers’ strike
The strike by the Writers’ Guild is already hitting TV ad sales hard. Unless there’s a fast settlement the situation will likely get worse. Chris Wood on July 31, 2023 The Writers Guild of America (WGA) went on strike in May, putting new scripted episodes of shows on hold until they get a better deal. … Continue reading TV ad revenue challenged by writers’ strike
Samsung blames Q3’s drop in revenue to decline in smartphone shipments
Samsung’s semiconductor business posted massive losses for Q1 2023 Mariella Moon @mariella_moon Samsung’s earnings results for the first quarter of 2023 are in, and they’re a massive departure from the same period’s last year wherein it reported a steep rise in profit. The tech giant has posted a consolidated revenue of KRW 63.75 … Continue reading Samsung blames Q3’s drop in revenue to decline in smartphone shipments
Analyst Sees Microsoft Bing Search Outpacing Google Search Revenue Within 3 Years
Analyst Sees Microsoft Bing Search Outpacing Google Search Revenue Within 3 Years by Laurie Sullivan @lauriesullivan, July 21, 2023 Microsoft’s development of its own version of Google’s Performance Max platform, as well as rebranding the PromoteIQ retail media platform and Xandr ad tech into a suite of applications under the Microsoft Advertising banner, has prompted … Continue reading Analyst Sees Microsoft Bing Search Outpacing Google Search Revenue Within 3 Years
Elon Musk says Twitter’s ad revenue has dropped by 50 percent
Twitter finally begins paying some of its creators Will Shanklin Twitter’s ad-revenue sharing program for creators has officially launched — and it’s reportedly already begun paying eligible Blue subscribers. Elon Musk announced the initiative in February, but with scant details about how it would work, nobody knew quite what to expect. However, some high-profile … Continue reading Elon Musk says Twitter’s ad revenue has dropped by 50 percent
How to improve digital experience to grow revenue
Here are three ways to approach digital experience and drive more revenue from it. Chris Wood on June 29, 2023 Purchases are won and lost each time a customer connects with your business digitally. Every organization needs to evaluate their digital experience and then act on those learnings. Here are some actions that organizations can … Continue reading How to improve digital experience to grow revenue
How to make revenue generation a company-wide effort
Marketing leaders must work with colleagues to generate customer revenue more efficiently and effectively. Here’s how. Scott Vaughan on May 2, 2023 B2B marketers are expected to generate sales pipeline and customer revenue. Marketing teams are grinding daily to discover new ways to identify, engage, educate, win and expand customers. Whether you’re applying lead-to-revenue, account-based … Continue reading How to make revenue generation a company-wide effort
2022’s strong digital ad revenue growth unlikely to continue
IAB: 2022’s 10.8% increase in digital advertising revenues was a drop from the previous year’s unprecedented 35% growth. Constantine von Hoffman on April 14, 2023 Digital advertising revenue growth slowed to 10.8% last year with a total of $ 209.7 billion spent, according to the annual report from the Internet Advertising Bureau (IAB), conducted by … Continue reading 2022’s strong digital ad revenue growth unlikely to continue
Uberall Announces New ChatGPT-Integrated Digital Revenue Assistant
Uberall Announces New ChatGPT-Integrated Digital Revenue Assistant by Colin Kirkland , March 7, 2023 ChatGPT continues to make its way into search –– this time, to address customer questions across top listings sites such as Google, Yelp and Facebook. Digital marketing platform Uberall has announced the integration of OpenAI’s generative chatbot ChatGPT across its local … Continue reading Uberall Announces New ChatGPT-Integrated Digital Revenue Assistant
Amazon Executive Joins LoopMe As First Global Chief Revenue Officer
Amazon Executive Joins LoopMe As First Global Chief Revenue Officer by Laurie Sullivan @lauriesullivan, February 2, 2023 LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced new hires on Thursday. The company appointed Lisa Coffey as its first global chief revenue officer, and Andy Sophocli as associate vice president, partnerships EMEA, … Continue reading Amazon Executive Joins LoopMe As First Global Chief Revenue Officer