Many marketers are best positioned to drive change, improve alignment and create new opportunities for business results. Jennifer Cannon on June 27, 2019 Most marketers are equipped with copious amounts of data that help us understand our customers, create meaningful messaging that resonates with our audience and drives the business outcomes we need to achieve … Continue reading How marketers can take the lead with revenue optimization teams
Tag Archives: Revenue
Are revenue optimization teams the answer to alignment issues between sales and marketing?
It is more critical than ever that sales and marketing collaborate in the full sales process. Jennifer Cannon on June 6, 2019 Challenges between sales and marketing, stemming from broader organizational issues, are not uncommon. From miscommunication to mismatched data, there are plenty of frustrating problems that hinder alignment across siloed teams. A recent report … Continue reading Are revenue optimization teams the answer to alignment issues between sales and marketing?
Is Amazon friend or foe? Retailers must weigh the opportunity before tapping revenue gains
Retailers with a unique product may be cautious selling on Amazon but it can be a powerful channel for moving out-of-season and clearance items. Mike Farrell on May 16, 2019 One of the most discussed topics in e-commerce over the past 18 months has been The Amazon Effect. Amazon has been throwing its weight around … Continue reading Is Amazon friend or foe? Retailers must weigh the opportunity before tapping revenue gains
Twitter’s ad revenue jumps 18% as marketers invest more on the platform
Advertisers saw total ad engagements increase 23% year over year, with cost-per-engagement down 4%. Amy Gesenhues on April 23, 2019 Twitter saw an 18% increase in ad revenue year-over-year, generating $679 million during the first quart of 2019 according to its earnings report released on Tuesday. Total revenue was also up 18% year-over-year at $787 … Continue reading Twitter’s ad revenue jumps 18% as marketers invest more on the platform
5 Lead Magnet Ideas to Increase Revenue in Your Ecommerce Store
Michael Ugino — March 14, 2019 — March 14, 2019 The majority of people who land on your ecommerce site won’t buy anything. They’ll likely browse your for a few minutes and then leave. So even with lots of traffic, your revenue suffers. Instead of losing site visitors forever, you need a way to get … Continue reading 5 Lead Magnet Ideas to Increase Revenue in Your Ecommerce Store
Agency Hacks: Stop Prioritizing Revenue and Headcount, and 9 More Tips
Karl Sakas — March 7, 2019 Follow @KarlSakas — March 7, 2019 Many “agency hacks” are dangerous shortcuts. Try these instead. Looking for “agency hacks”? Everyone wants a shortcut in life—but hard problems rarely have easy solutions. That’s especially true at agencies, which have a lot of moving parts. Yet people still want magical shortcuts, … Continue reading Agency Hacks: Stop Prioritizing Revenue and Headcount, and 9 More Tips
How You Handle Leads Impacts Revenue
Jeremy Durant — January 8, 2019 Follow @BopDesignSD — January 8, 2019 B2B companies are in the midst of 2019 business planning—examining the past year and planning for the year ahead. One of the main metrics considered is revenue. Besides profit, annual revenue is typically the best way to judge a company’s size, health, and … Continue reading How You Handle Leads Impacts Revenue
How One Company Grew Revenue by $16 Million in 6 Months
Jim Haudan — December 14, 2018 Follow @jhaudan — December 14, 2018 While I’ve learned many lessons throughout my career, this one is something I always come back to — be wary of the mindset that numbers trump everything else. And that’s why this quote is a favorite of mine: “Not everything that can be … Continue reading How One Company Grew Revenue by $16 Million in 6 Months
Revealed: 3 Ecommerce Hacks To Skyrocket Revenue
Daniel Ndukwu — December 10, 2018 Follow @daniel_ndukwu — December 10, 2018 Ecommerce is moving at a breakneck pace. Brands are starting from nothing, taking advantage of social media, and making millions in the process. It’s no longer enough to choose “hot” products, throw together a Facebook ad, and watch the money roll in. Now, … Continue reading Revealed: 3 Ecommerce Hacks To Skyrocket Revenue
How to Create a Revenue Plan for Your Agency in 2019 [Part 3]
Karl Sakas — November 20, 2018 Follow @KarlSakas — November 20, 2018 Time to turn your revenue target into a revenue plan! An agency owner shared: “Once I know what my revenue goal should be, I need help making sure we have a plan in place to reach that goal.” Indeed! Part 1: Get 10 … Continue reading How to Create a Revenue Plan for Your Agency in 2019 [Part 3]
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