Yelp Builds Out COVID-19 Section, As Data Reveals Larger Economic Impact by Laurie Sullivan , Staff Writer @lauriesullivan, June 17, 2020 In a push to help businesses as they re-open, Yelp says it will continue to build out its COVID-19 Section to help businesses that were temporarily shut down during the COVID-19 pandemic. Since March 1, … Continue reading Yelp Builds Out COVID-19 Section, As Data Reveals Larger Economic Impact
Tag Archives: Reveals
What Really Motivates Employees? Research Reveals Secrets.
Albert Costill — February 5, 2020 Unlike your parents or grandparents, you’re not motivated by a raise or promotion. Today, what really motivates employees involves a wide-range of well thought out drivers like feeling appreciated, doing meaningful work, and having a healthy work-life balance. But, out of all of these ways to motivate employees, what … Continue reading What Really Motivates Employees? Research Reveals Secrets.
Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing
Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing by Laurie Sullivan @lauriesullivan, September 16, 2019 With the average local ad budget rising this year by 1.6% from $114,400 to $116,200, referrals, social media, and search marketing top the list of new leads for marketers, according to a study released by Borrell Associates … Continue reading Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing
Consumer Buying Behavior Data Reveals Impact Of Social
Consumer Buying Behavior Data Reveals Impact Of Social by Laurie Sullivan @lauriesullivan, June 28, 2019 Search marketers analyzing a variety of consumer behaviors to determine whether the person will make a purchase today or in three months may also want to consider the time and the sequence of events that occur on social platforms just … Continue reading Consumer Buying Behavior Data Reveals Impact Of Social
Google Reveals Voice Search Quality Rater Guidelines (And Teaches Us A Thing Or Two)
John Lincoln — February 22, 2018 Follow @johnelincoln — February 22, 2018 You might think you know all there is to know about optimizing for voice search, but are you familiar with the search quality rater guidelines? In a nutshell, those guidelines tell the people who rate voice search results what to look for when … Continue reading Google Reveals Voice Search Quality Rater Guidelines (And Teaches Us A Thing Or Two)
Harvard Study Reveals Yelp Data Advantages For Ad Targeting
Harvard Study Reveals Yelp Data Advantages For Ad Targeting by Laurie Sullivan , Staff Writer @lauriesullivan, February 21, 2018 A Harvard study suggests that data from digital platforms has the potential to improve people’s understanding of how neighborhoods change in near real-time. While the data isn’t geared toward marketers, it can certainly be used to … Continue reading Harvard Study Reveals Yelp Data Advantages For Ad Targeting
How audience profiling, based on real-time online customer interactions, reveals the faces in the crowd
Contributor Giovanni Strocchi explains how audience profiling built on first-party data can help marketers get to know their audience on a personal level and predict their needs. Giovanni Strocchi on January 23, 2017 Today’s scattergun approach to targeting, based on wide demographic assumptions, overlooks an important fact for marketers: Target audiences are made up … Continue reading How audience profiling, based on real-time online customer interactions, reveals the faces in the crowd
What Our Online User Behavior Study Reveals
Angie Geffen — November 12, 2016 Follow @AngieGeffen— November 12, 2016 Understanding how users behave online is key to creating a marketing strategy that gets results. If you don’t understand how your audience behaves, how will you know where to post your ads? Or what kind of content to create? Or what kind of SEO … Continue reading What Our Online User Behavior Study Reveals
This Infographic Reveals Top Startup Trends for 2016
by Sara McGuire July 20, 2016 Follow @sara_mcguireJuly 20, 2016 Real life ruled the first half of 2016 but virtual reality will rule the second half. With the first half of 2016 under our belts, we can already see some major differences in the startup market from last year. For one, the frivolous apps boom … Continue reading This Infographic Reveals Top Startup Trends for 2016
Mobile-location data predicted Sports Authority’s demise and reveals the retailers that may benefit from it
NinthDecimal analysis of consumer store visits shows broader value of retail foot traffic data. Greg Sterling on July 18, 2016 at 12:00 pm Location history and foot traffic data are increasingly being used for audience identification and offline attribution. However, there are numerous other non-advertising uses for the information — among them, predicting who’s going to benefit … Continue reading Mobile-location data predicted Sports Authority’s demise and reveals the retailers that may benefit from it