Angie Geffen — November 12, 2016 Follow @AngieGeffen— November 12, 2016 Understanding how users behave online is key to creating a marketing strategy that gets results. If you don’t understand how your audience behaves, how will you know where to post your ads? Or what kind of content to create? Or what kind of SEO … Continue reading What Our Online User Behavior Study Reveals
by Sara McGuire July 20, 2016 Follow @sara_mcguireJuly 20, 2016 Real life ruled the first half of 2016 but virtual reality will rule the second half. With the first half of 2016 under our belts, we can already see some major differences in the startup market from last year. For one, the frivolous apps boom … Continue reading This Infographic Reveals Top Startup Trends for 2016
NinthDecimal analysis of consumer store visits shows broader value of retail foot traffic data. Greg Sterling on July 18, 2016 at 12:00 pm Location history and foot traffic data are increasingly being used for audience identification and offline attribution. However, there are numerous other non-advertising uses for the information — among them, predicting who’s going to benefit … Continue reading Mobile-location data predicted Sports Authority’s demise and reveals the retailers that may benefit from it
By Barrie Smith June 1st, 2016 A study conducted by SimilarWeb and Majestic has revealed that there is still a positive correlation between the number of referring domains and a website’s traffic. The two market intelligence companies published the rests of analysing 500,000 backlinks from 100,000 of the top websites on the internet to find a … Continue reading Link Builders: Study Reveals Positive Correlation Between Links & Traffic
New report complements earlier study in October, both based on a survey of more than 12,000 consumers in six countries. Barry Levine on December 15, 2015 From Adobe’s new report, “The State of Content: Rules of Engagement” If you’re wondering how to keep online consumers engaged with content, wonder no more. Adobe has laid … Continue reading Adobe Reveals The Five “Rules of Engagement” For Online Content
Jonathan YefetJuly 8, 2015 Email marketing is not dead, and we promise you that it won’t be dying anytime soon. In fact, consumers love receiving email marketing messages – we’re not just saying that – it’s been proven… A new study by the folks at Return Path looked into data frequency and optimization. It took … Continue reading Return Path Study Reveals Recipient Patience for Email
Anna BennettMarch 24, 2015 Yes, Pinterest is about pretty images but you can’t expect your images to do all the heavy lifting to get you found on Pinterest’s Guided Search Tool. Success on Pinterest isn’t just one thing; there are multiple smaller factors that contribute to operating a successful account. I have said this before; … Continue reading Pinterest Expert Reveals How To Get Your Pins Discovered on Pinterest’s Guided Search Tool
A well-written subject line is the key to getting great placements, but how do you craft a good one? Contributor Kelsey Libert shares tips based on a survey of more than 500 publishers. Kelsey Libert on December 10, 2014 Earning placements from high-authority publishers is the single best way to garner the most views, … Continue reading Survey Of 500+ Publishers Reveals How They Want To Be Pitched [Part II]
By Scott Raynor, Published October 14, 2014 A look at the different understandings of what constitutes as viral content exposes the rare nature of what ultimately drives content to go viral. What does it actually mean to go viral? We hear a lot about what increases the likelihood of making content “go viral,” … Continue reading How Defining Virality Reveals The Truth About Viral Content
Until today, the only cryptic advice that YouTube was willing to give to content creators and brand advertisers about how to make videos worth watching and create content worth sharing was this little nugget hidden on the programming checklist in the Creator Playbook: “Create content that is unique, compelling, and entertaining or informative.” Instead of … Continue reading YouTube Reveals the Secret Formula to Content Marketing Success
