Tag Archives: Retention

A Look at Data Retention and Deletion Policies and Compliance

Andy Stone February 8, 2022 There’s an aspect of the compliance conversation too many organizations overlook, and it’s nearly as important as how data gets used: data retention and deletion policies. Recently, a €14.5 million GDPR fine was issued for a non-compliant data retention schedule. And a new report from 451 Research reveals that 31% … Continue reading A Look at Data Retention and Deletion Policies and Compliance →

Location Intelligence Can Help Support a Business Retention and Expansion Strategy

Customer Retention

Jeff White January 10, 2022 Customer retention has become more important than ever in the wake of the pandemic. Customers today seek convenience and a seamless experience when it comes to the businesses they interact with, and improved customer retention can also help boost a company’s overall profit. A company that increases customer retention by … Continue reading Location Intelligence Can Help Support a Business Retention and Expansion Strategy →

How responsible marketing impacts customer retention and value

Customer Retention

Implementing a responsible data infrastructure will better serve customers who want everything now. Chris Wood on November 23, 2021 “More and more brands from around the world are discussing responsible marketing and striving to embody it,” said Frank Brooks, Head of EMEA Marketing at marketing automation company dotdigital, at our recent MarTech conference. To build … Continue reading How responsible marketing impacts customer retention and value →

Employee Retention: How to Compete With Big Companies

Employee Retention

Karl Sakas November 8, 2021 To improve employee retention, hire people who don’t want to be cogs at a big company. How can your agency compete with big companies on hiring, when they pay big salaries? An agency leader asked me for advice on employee retention: “We’re struggling to retain our team. We have a … Continue reading Employee Retention: How to Compete With Big Companies →

Building a Team: Employee Retention Tips

Team Productivity

Cynthia Joyce September 29, 2021 Tumisu / Pixabay Employee retention and engagement is critical for the success of any company. A 2019 Gallup report found that the cost of replacing an individual employee can range from 1.5 – 2 times the employee’s annual salary. If your business has high employee turnover, you’re expending unnecessary money, … Continue reading Building a Team: Employee Retention Tips →

High-Tech Lead Generation Strategies to Boost Conversion and Retention

Leads Generation

Judy Caroll September 20, 2021 Competition in the high-tech industry is very tough. It got even tougher because of the uncertainty and the change that rocked the whole world. The change has made a lot of organizations and businesses realize that working from home has a positive impact on their employees. And with that kind … Continue reading High-Tech Lead Generation Strategies to Boost Conversion and Retention →

Employee Retention Plans: Are You Throwing Your Money Away?

Employees Retention

Christan Hiscock September 12, 2021 The fight about the lid not getting closed on the toothpaste is not really about the lid. This is an odd place to start talking about employee retention, but it will make sense. Stick with me. What It’s Really About The fight is really about the lack of respect, caring, … Continue reading Employee Retention Plans: Are You Throwing Your Money Away? →

How Tech Companies Can Add Email Marketing to Increase Customer Retention

Email Marketing

Michael Usiagwu May 27, 2021 In email marketing, what drives customer retention is engagement. Therefore, your email strategy should be basically looking for opportunities to create and strengthen meaningful relationships with your subscribers. It’s all about giving people what they want/need. For tech companies (or any kind of company, for that matter), email is a … Continue reading How Tech Companies Can Add Email Marketing to Increase Customer Retention →

3 Tips for Improving Company Culture for Better Retention — Even with ‘Boomerangers’

Corporate Culture

Nicole Durham May 10, 2021 Around a year ago, the unemployment rate soared to nearly 15%. For the past few months, that number has hovered right around 6%, and the economy appears to be recovering much faster than expected. But that doesn’t mean your top talent will stick around. In fact, 70% of the global … Continue reading 3 Tips for Improving Company Culture for Better Retention — Even with ‘Boomerangers’ →

3 Major Customer Retention Mistakes to Look Out For

Customer Retention

Chris Christoff April 29, 2021 Once you have launched your business, the first thing you need to think about is how to attract customers to buy your products and services. Because obviously, you need customers for your business to be successful. So you devise various marketing strategies to attract new leads, retain them and finally … Continue reading 3 Major Customer Retention Mistakes to Look Out For →