3 Major Customer Retention Mistakes to Look Out For


Once you have launched your business, the first thing you need to think about is how to attract customers to buy your products and services. Because obviously, you need customers for your business to be successful.


So you devise various marketing strategies to attract new leads, retain them and finally turn them into sales. However, the problem is that even though you’re successful in attracting new customers, you can’t retain them for too long.


They might purchase your products once or twice but after some time they just cancel their membership or stop returning to your site to make more purchases.


So you keep wondering what went wrong. There surely is a glitch in your marketing strategy that’s preventing you from retaining your customers. But you don’t know what they are.


In that case, you don’t need to worry anymore. Because here are 3 mistakes that can help you identify what’s making you lose your customers. So let’s get started.


1. Underestimating the Power of Email Marketing


The first mistake that many marketers make is to underestimate the power of email marketing. One of the major reasons why email campaigns are so important for marketers is the efficiency with which it lets you deliver your message.


Unlike any other forms of marketing, email marketing lets you land right into your leads inbox. So it gives you the opportunity to communicate directly with your lead. And in doing so, you have their undivided attention. This makes it easier for you to deliver your message more efficiently to your audience.


You can use this chance to inform them about your new products, discounts, offers, etc. When they read your message they will remember your business and will want to take action on your site. Email marketing is also a great way to build relationships with your audience. You can do that by sending them helpful content that will make their lives easier by solving their problems and curbing their fear.


2. Focusing More on Customer Acquisition


Many marketers think that it’s more important to acquire new customers than to retain the existing ones. So rather than focusing on improving the existing customer’s experience, you focus more on attracting new customers.


But in doing so, you tend to forget that it’s easier and more cost-effective to retain your existing users than attracting new ones. Your customer acquisition efforts need to start with educating your audience with things like who you are, what your business is about, why they need to use your products, etc. Doing this needs a lot of time and effort. Besides marketing your business, to a whole new set of new audiences can be expensive too.


But your old users have already interacted with your brand. They know what exactly to expect from you, how your business can help them solve their problems, why they should use your products, etc. And since they are already aware of your brand, they are more likely to trust you which will prompt them to take action on your site.


3. Not Taking Feedback Seriously


Sometimes, it’s difficult to accept feedback that suggests that your customers aren’t happy with what you’re offering. Many marketers take such feedback negatively and backfire on the customers for it. This is one of the major mistakes that you can possibly do as a marketer.


Taking such comments and feedback personally can damage your brand reputation and can offend your users. It might even force them to exit and never come back to your site in the future.


So instead of being angry and taking offense to such things, learn to utilize them effectively to retain your customers. Taking customer feedback seriously can have many benefits.


First, when you listen to your customers you make them feel valued. Secondly, such feedback offers you better insight into your business and marketing loopholes. So you can use them to improve them for a better customer experience. This will retain your customers and help you reach your conversion goals more easily.


So these are some of the major mistakes that marketers make. As a result, they lose their customers. But now that you know about these mistakes, you can look out for them so that you can retain your customers for more profit.

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Author: Chris Christoff


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