Six months in, churn remains elevated across industries. Here’s how to respond with engagement-based automation and more disciplined sending strategies. By Lauren McGrath February 23, 2026 When Gmail rolled out a new “Manage Subscriptions” feature last summer, we knew it would make an impact, particularly for brands that didn’t lean into segmentation and … Continue reading Email retention after Gmail’s ‘Manage Subscriptions’ rollout
Moving from traditional retention tactics to a respect-driven approach can actually build customer loyalty. Jay Mandel on November 14, 2024 Remember when your martech stack was manageable — maybe just one CRM platform paired with an email automation tool? Fast forward to today and your SaaS expenses ballooned. What began as a focused investment … Continue reading Why marketers must move from retention tactics to customer respect
May 07, 2024 Navigating soft skills in the age of AI: The key to successful hiring, engagement, and retention The integration of AI in talent acquisition, paired with a steadfast focus on soft skills, presents a balanced approach to hiring and developing talent. The Fast Company Executive Board is a private, fee-based network of influential … Continue reading Navigating soft skills in the age of AI: The key to successful hiring, engagement, and retention
Explore essential retention marketing approaches to boost B2B profitability by increasing customer life-time value. Ruth Stevens on March 1, 2024 Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Luckily, … Continue reading The B2B case for retention marketing: 7 key tactics
Leverage data and AI strategies to drive customer retention through personalization and tailored marketing efforts. Greg Kihlstrom on February 21, 2024 In my last article, we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and … Continue reading Driving growth through data: Optimizing the retention stage
Identify the Right Sales Skills for Customer Retention Pratisrutee Mishra / 29 Apr 2023 LinkedIn’s state of sales report informs that only 65% of salespeople put the customer’s needs first. And when the rest don’t, reports from a buyer’s survey say 57% of people tend to agree with the sales when they are not … Continue reading Identify the Right Sales Skills for Customer Retention
To expand your customer relationship and maximize CLV, activating your customers through delivery and adoption is key. Carlos Hidalgo on April 24, 2023 Almost 25 years ago, my wife and I were in the market for a new car. Our family was growing then, and we needed a bigger vehicle to get everyone from point … Continue reading Where B2B brands win and lose on customer retention
This Modern QA Software Offers Customer Retention Solutions in a Difficult Economy Deanna Ritchie / 15 Apr 2023 Entrepreneurs and executives are scrambling to recession-proof their businesses this year amid a looming economic downturn and a still-tight labor market. Among many other strategies, they want to reduce costs with Business Process Outsourcing (BPO). BPOs … Continue reading This Modern QA Software Offers Customer Retention Solutions in a Difficult Economy
5+ Customer Retention Tips From Experts for Small Business Ali Hasnain / 08 Aug 2022 Marketing can be challenging and expensive for small size companies. Small Businesses spend a lot of time identifying their customers and making strategies to retain them. But where marketing and attaining new customers is complex and costly, keeping the … Continue reading 5+ Customer Retention Tips From Experts for Small Business
Andy Stone February 8, 2022 There’s an aspect of the compliance conversation too many organizations overlook, and it’s nearly as important as how data gets used: data retention and deletion policies. Recently, a €14.5 million GDPR fine was issued for a non-compliant data retention schedule. And a new report from 451 Research reveals that 31% … Continue reading A Look at Data Retention and Deletion Policies and Compliance
