By Kurt Shaver, Published October 29, 2014 A few weeks ago, I wrote a blog called “My 1-week Social Selling Experiment” about nurturing the relationships with my LinkedIn connections. I used LinkedIn’s “Keep in Touch” feature that tells you when your connections have trigger events like: A promotion A new job A move A mentioned … Continue reading Results Of My “Old School” Social Selling Experiment
By Gretchen Gordon, Published October 11, 2014 I have written a bunch about the need for sales managers to hold their salespeople accountable to certain behaviors. As a matter of fact, it is essential that there be an agreed-upon sales activity plan which the salesperson has agreed to be bound to and which the sales … Continue reading Do Not Be Confused: Sales Activities Do Not Replace Sales Results
By Debbie Qaqish, Published October 10, 2014 In this three-part series, I examine the six keys of building and growing a thriving Revenue Marketing practice – strategy, content, people, process, technology and results. In Part One, I talked about Strategy and Content and Part Two covered People and Process . In today’s final installment, … Continue reading 6 Keys to Building a High Performance Revenue Marketing Practice: Part 3 – Technology & Results
By Anton Koekemoer September 29 2014 Many whitepapers, articles, and blog posts have been written over the last little while regarding content marketing and its impact on your digital marketing campaign, but in reality, this isn’t a new buzz word or trend. Google has been saying for years that you should always focus on quality … Continue reading 6 targeted content marketing tips that will give you real results
You can’t rely on your own data. Your prospects spend the vast majority of their time doing everything except opening your emails, visiting your site or viewing your content. Despite the magic of marketing automation and the ability to collect information on every mouse movement on every page of our sites, we only get a … Continue reading One Change That Dramatically Improved B2B Marketing Results
If you want a sure way to improve the visibility of your site, you might want to consider using search engine optimization on your website. SEO involves the use of optimization techniques in order to increase the traffic on your site. Web pages are optimized so that they would be recognized much easier by the … Continue reading Using SEO To Boost Traffic Results
Bing has now been around for a couple of months and, although it has failed to change the face of search and seriously rival Google as Microsoft undoubtedly hoped, it is now providing Yahoo with a strong contender for second place in the search wars. While Google is definitely still going to be the primary … Continue reading How Does Bing’s Results Page Impact SEO
There is no question about it- these are very trying times and sales coaching needs to focus more on innovative if not shrewd approaches in order to maintain present levels of performance. Sales gurus contend that the professional must be dynamic and flexible as he faces the challenges and threat in the market. They have … Continue reading An Effective Sales Strategy That Will Deliver Results in 90 Days
As you work up to high-concept, artistic, “Big Brand” content, take time to create the ground level content that will convert your social media traffic into REAL traffic. “Instagram envy” is a phrase used by social media and pop culture analysts alike to describe a peculiar phenomenon that’s afflicting our psyches. It’s the desire — … Continue reading Op-Ed: Stop wasting time! Turn your social media posts into real traffic
Traditional marketing techniques have taken a back seat. The new marketing concepts and techniques have revolutionized the world of business. Telemarketing and direct marketing are not the techniques marketers prefer. Cost is a major factor as far as these techniques are concerned. Inbound marketing companies have come up with inexpensive yet effective solutions. The online … Continue reading Use Inbound Marketing For Better Sales Results
