Jane IntrieriJanuary 24, 2015 We do a lot of display advertising here at Ifbyphone and through my work on all of our campaigns I’ve faced many challenges in controlling campaigns to achieve positive results. The most important takeaway I can share with you is that display advertising takes a lot of due diligence to achieve … Continue reading Top 5 Display Advertising Challenges With Tips on How to Improve Results
Brian HonigmanJanuary 20, 2015 Online video has been exploding in popularity for the past decade (in fact, 79 percent of all the traffic online is related to video) and there is one name that has always been synonymous with online video – YouTube. While YouTube is still a major traffic destination, there is a relatively … Continue reading Facebook Video vs. YouTube: Maximizing Results in the Evolving Video Landscape
by Erik Sass, January 17, 2015 While “social search” — meaning the practice of surfacing content from your social media contacts in search results — may or may not be consigned to the great digital trash can of history, there are clearly still a lot of places where search and social media overlap, at least … Continue reading Google Search Results Now Show Social Profiles For Brands
Brent PohlmanJanuary 13, 2015 …and I am extremely happy with the way 2015 is starting out. Overall activity is up with respect to client sales and new accounts in 2015. Getting off to a great start is critical for every business. Gone are the days when our company used to have a slower time period. … Continue reading I Am Expecting to See Results like this in 2015
by Helen M. Overland January 13th, 2015 Helen Overland Vice President at Search Engine People, helping clients with Conversion Optimization, Analytics, and On-Page SEO. Online Marketer since June 2000, Internet geek since 1994. Follow me on twitter at @semlady to see what I’m reading now. http://www.searchenginepeople.com/ …When You Can’t Edit the Site! Level of difficulty: … Continue reading How to Track Empty Search Results in Google Tag Manager
Business.comJanuary 11, 2015 Apple and Samsung are the McCoys and Hatfields of the tech industry—they seem to hate each other. Besides suing each other over patent rights, each is trying provide the “better user experience” on a mobile device. That’s the nature of competition. However, you should never let intense competition get in the way … Continue reading Co-Opetition: Cooperating with Competitors for Best Results
Kim Stiglitz December 21, 2014 Every business could benefit from more website or brick and mortar visits. To achieve either of these things, a solid and organic online presence is vital, especially when it comes to search results. When someone conducts a search online and uses keywords related to your business, or searches branded … Continue reading Three Ways To Rock Organic Search Results
Rachel Krug December 18, 2014 As a small business owner, there’s probably a long list of questions you’d like to have answers to. This might include: Who are our customers? What are their characteristics? What do they really want? How did they hear about our business? Why are they loyal to our business? You … Continue reading 6 Critical Mistakes That Could Ruin Your Survey Results
Como November 17, 2014 They say three things matter in real estate: location, location, location. The same is true of digital real estate—being in the right locations dramatically increases your exposure to your target audience, helping you attract new customers and drive sales. In today’s world, ranking well in search results can be more effective … Continue reading 4 Ways to Dominate Search Results and Drive Sales
By Wolfram van Wezel, Published November 12, 2014 “Success is where preparation and opportunity meet,” said Bobby Unser, who is one of the ten drivers to win the Indianapolis 500 three or more times. His words not only apply to finishing first on a racetrack, but also to sales people who strive for first-place results … Continue reading 5 B2B Cold Calling Tips That Achieve Sales Results
