Tag Archives: Research

Small Business Boot Camp: 8 Ways To Conduct Market Research For Your Online Business Idea

Katey FerenziFebruary 19, 2015 This is the fifth installment of the #SellMore Small Business Boot Camp series. In previous parts, we discussed how to find a product niche, how to source your product, how to evaluate your small/online business idea and how to address online business laws and nuances. This week, we’ll be covering how … Continue reading Small Business Boot Camp: 8 Ways To Conduct Market Research For Your Online Business Idea →

Uncovering The Capabilities Of Social Media Market Research

James Lovejoy November 27, 2014   Historically, brands have often performed market research with the aim that their strategic decisions could be based off more than just instinct. They’ve commissioned focus groups, consumer surveys or psychology experiments to answer a specific question that will help inform their choices. Each research technique bears its own benefits … Continue reading Uncovering The Capabilities Of Social Media Market Research →

SEO: Link Building, Keyword Research Becoming Most Challenging Tactics

by Laurie Sullivan, November 26, 2014       hile 72% of marketers from enterprises rate search engine optimization (SEO) as successful in achieving marketing objectives like lead generation and increased Web traffic, 57% say the greatest barriers to achieving SEO success are challenges like a lack of dedicated in-house SEO resources, and 43% say … Continue reading SEO: Link Building, Keyword Research Becoming Most Challenging Tactics →

How To Use Social Selling For Pre-Call Research In B2B Inside Sales

Gillian Sontz    November 16, 2014 What is B2B social selling? There are many definitions, such as using social media outlets like Facebook, Twitter, Pinterest, etc., to spread the word about products and services to potential customers and clients. Although these definitions encompass the literal meaning of the words “social” and “selling,” social selling is not just … Continue reading How To Use Social Selling For Pre-Call Research In B2B Inside Sales →

How To Conduct A Keyword Research Plan & Outline For Your Small Business

Surveys from Merchant Circle have shown that the search engine optimization is the single most desirable marketing medium for small and midsize businesses. These business owners understand the benefits that organic search traffic provides, but don’t always get the results they hoped. One of their biggest mistakes is failing to identify the best keywords to … Continue reading How To Conduct A Keyword Research Plan & Outline For Your Small Business →