James Lovejoy November 27, 2014 Historically, brands have often performed market research with the aim that their strategic decisions could be based off more than just instinct. They’ve commissioned focus groups, consumer surveys or psychology experiments to answer a specific question that will help inform their choices. Each research technique bears its own benefits … Continue reading Uncovering The Capabilities Of Social Media Market Research
by Laurie Sullivan, November 26, 2014 hile 72% of marketers from enterprises rate search engine optimization (SEO) as successful in achieving marketing objectives like lead generation and increased Web traffic, 57% say the greatest barriers to achieving SEO success are challenges like a lack of dedicated in-house SEO resources, and 43% say … Continue reading SEO: Link Building, Keyword Research Becoming Most Challenging Tactics
Gillian Sontz November 16, 2014 What is B2B social selling? There are many definitions, such as using social media outlets like Facebook, Twitter, Pinterest, etc., to spread the word about products and services to potential customers and clients. Although these definitions encompass the literal meaning of the words “social” and “selling,” social selling is not just … Continue reading How To Use Social Selling For Pre-Call Research In B2B Inside Sales
By Mickie E Kennedy, Published November 4, 2014 So the days of writing a press release for the sole purpose of SEO have come and gone. Easy come, easy go, as the saying goes. No longer is it advisable to craft a press release for the simple hopes of getting a little link juice out … Continue reading Why Keyword Research Still Has Value For Press Release Writing
by Laurie Sullivan, Oct 22, 2014 Affluent consumers research products and services weekly before making a purchase giving brands an opportunity to reach out frequently. Some 71% to 92% mostly do their research on a computer, but many rely on their smartphone as a tool. In fact, more than half do research online when choosing … Continue reading Understanding Affluent Clicks, Purchases, Research Decisions
Surveys from Merchant Circle have shown that the search engine optimization is the single most desirable marketing medium for small and midsize businesses. These business owners understand the benefits that organic search traffic provides, but don’t always get the results they hoped. One of their biggest mistakes is failing to identify the best keywords to … Continue reading How To Conduct A Keyword Research Plan & Outline For Your Small Business
We’ve all made big time decisions based on the quality of design. Yet—in a time of shrinking budgets and the pressure to deliver value for the dollar, it can be hard to justify spending money on prettiness. So how do businesses measure the return on investment (ROI) of design? If you did a little research, … Continue reading The True ROI of Design: A Closer Look at Research from Around the World
If you’re a content marketer, you know how important it is to produce interesting and relevant content. If you’re a content marketer for the B2B space, you know how important it is to produce content that’s also fact-driven and referral-worthy. Many of the potentials buyers we’re writing for don’t want to read fluff; they want … Continue reading My 4-Step Process to Marketing Research for Content Creation
In addition to all its obvious benefits in terms of cat pictures, more and more research suggests that social media has some substantial drawbacks including negative social and psychological impacts. The latest such study was performed by two Italian academics, whose research, described in a paper titled “Online Networks and Subjective Well-Being” and published on … Continue reading Social Media Is Making Us Unhappy, Research Shows
Internet marketing research corresponds to marketers’ needs of being permanently informed on the client’s feedback. To start with, companies that rely on Internet marketing research manage to successfully reduce the level of management uncertainty.And the utility of research is recognized both prior and after a product release; before, because they can determine the consumers’ needs … Continue reading Research For Your Online Business
