We’ve all made big time decisions based on the quality of design. Yet—in a time of shrinking budgets and the pressure to deliver value for the dollar, it can be hard to justify spending money on prettiness. So how do businesses measure the return on investment (ROI) of design? If you did a little research, … Continue reading The True ROI of Design: A Closer Look at Research from Around the World
If you’re a content marketer, you know how important it is to produce interesting and relevant content. If you’re a content marketer for the B2B space, you know how important it is to produce content that’s also fact-driven and referral-worthy. Many of the potentials buyers we’re writing for don’t want to read fluff; they want … Continue reading My 4-Step Process to Marketing Research for Content Creation
In addition to all its obvious benefits in terms of cat pictures, more and more research suggests that social media has some substantial drawbacks including negative social and psychological impacts. The latest such study was performed by two Italian academics, whose research, described in a paper titled “Online Networks and Subjective Well-Being” and published on … Continue reading Social Media Is Making Us Unhappy, Research Shows
Internet marketing research corresponds to marketers’ needs of being permanently informed on the client’s feedback. To start with, companies that rely on Internet marketing research manage to successfully reduce the level of management uncertainty.And the utility of research is recognized both prior and after a product release; before, because they can determine the consumers’ needs … Continue reading Research For Your Online Business
