How to Research for a Hot Topic for Your Video Marketing

by Andre W. Klein January 24, 2016
January 24, 2016

Currently, one of the best and most wonderful ways to positively promote your company, your products, and save large investment costs that are not always effective and successful in the market, is by creating and posting videos on different platforms to target potential customers.


Previously, we expected a certain amount of customers to buy the product; making this very expensive and impractical, because not everybody is really interested in your product, only a select group of people.


Today, we select our ideal client because we choose the type of people to whom we want to have access through paid advertising. It can be defined by sex, age, country, socio-economic status, culture, marital status, if they have children, etc.


It is important, before creating your video, to locate those that are eager to learn about your business. We accomplish this through what is called Hot Topic Research.


The Internet makes it very easy to find specific tools to help you create your video, and to know how well they perform.


Social Networks and Keyword Tools are among the most commonly used tools.


Social Networks


Among the most used are Facebook, Twitter, LinkedIn and Pinterest.


What you will be looking for in social networks is the highest social activity possible on any topic of your choice.


The way to go with Facebook is as follows:


On Facebook.com you can perform a normal search in the search bar on any topic you choose.


You will then see several results related to your search. Look for any item that has as many social activities as possible.


There are several more places you can check.


In the Photos section, you will find awesome topic related images. You can see their social interaction and take notes on the images that have the most likes and shares.


You can even click on the image and read what people are talking about in regards to the picture. While reading their posts, you may find a lot of ideas for your own purposes. I can assure you, a lot of great ideas will come to mind, just take note of them.


You can do the same in the videos section. Pick any video and take a look at its social activity. You can even chat with the people there, to get a lot more ideas.


There is also an option to take a look at pages. There you can go on to the page and check out the posts to find the one with the most social activity. Remember, the more social activity, the hotter the topic is on social networks.


Groups are an awesome resource, as well. You can directly interact with people highly interested in your topic, which is just incredible.


You can do the exact same thing with Twitter.com. You can perform the exact same search, and also look over the several options twitter gives you.


Here, you can also see photos. You can check on tweets, and even on videos.


LinkedIn.com also gives you the same search functions. There, you have several results also directly related to the topic of your choice. The posts section is a very helpful one.


With Pinterest.com, you will find a lot of social interaction, too. You just need to take a look at the images and see their social interaction, which will tell you how hot your topic is on Pinterest.


Keyword Tools


The most popular tools are Google Keyword Planner, SEMRush, and Google Trends.


The Google Keyword Planner is a free Google AdWords Keyword Tool owned by Google, where you can search for new keywords or ad group ideas. However, the most powerful function it has is its ability to give you performance insights for each and every keyword people have used to search using Google.com


With this tool you are able to search for new keywords using a phrase, website or category.


You can also decide the Country, Language, keyword filters and pick among several keyword options. For instance, “Only show ideas closely related to my search terms” is a very used one.


Then, you will see a list of topics known as “keyword ideas”, where you’ll find some extremely important data that will tell you how hot every one of those topics are.


You’ll find data like Average Monthly Searches, Google AdWords Competition and Cost Per Click, for people advertising on Google AdWords using those keywords. The higher the numbers, the hotter the topic is for that particular keyword idea.


SEMrush is a keyword and competitor analysis tool which has grown into the world’s leading competitive research service for online marketing. With 29 databases available for 27 regions and in 17 languages, SEMrush aims to share its expertise and experience with SEO, PPC and marketing specialists all around the globe.


This is another great tool where you can enter a keyword, click on search, and see important data similar to the Google Keyword Planner, but it’s a lot faster and has a lot more options.


You can look at the “Phrase Match Keywords Full Report” and get a lot more to consider. Of course, you will need to pay for that speed and flexibility.


Google Trends is a public web tool owned by Google, based on Google Search. It shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.


With it, you can also type the topic of your choice and you will see more data, but with different points of view and other similar ideas you might be interested in to use for your business.


You can look at your topic by “Regional Interest”, as well as by “Related Searches”


Under the “Regional Interest” area, you can go even deeper by taking a look at the cities inside each country. Under “Related Searches”, you will be able to see more related topics inside each listing.


The internet can help you significantly pick a really hot topic to position your business on the web with the help of video.

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