Columnist Rachel Balik examines the sometimes tenuous relationship between Marketing and Sales. Can’t we all just get along? Rachel Balik on October 17, 2014 When you bump into a member of your sales team at the coffee machine, you probably manage to have civil conversations about safe topics like the weather, sports teams and just … Continue reading 5 Reasons Why Your Sales Team Hates You & Your Fellow Marketers
Tag Archives: Reasons
5 Reasons Live Chat Can Improve Your Website Conversions
Your website is one of the biggest assets your business has, and business owners are constantly looking for was to improve the number of leads and sales their website generates. Most rely on lead capture forms and call-to-actions that includes their company phone number, but what about utilizing live chat to help improve conversions? You … Continue reading 5 Reasons Live Chat Can Improve Your Website Conversions
5 Reasons Why Setting Up A Channel Reseller Program Will Increase Your Revenues
By Carrie Morgan, Published October 13, 2014 Whatever you want to call it: channel enablement, reseller strategy, partner programs – it’s all the same. When a product or service reaches sufficient maturity, the natural next step (at least in the technology industry) is to set up a partner program to resell the product. The resell model … Continue reading 5 Reasons Why Setting Up A Channel Reseller Program Will Increase Your Revenues
6 Reasons Your Company’s Content Engine Is Stalling Out
By Tom Treanor, Published October 7, 2014 Companies across various industries are rushing into the content marketing arena – developing content to spread awareness, to improve “findability” in search, to gain the trust of potential customers, and to extract contact information from prospects in order to initiate an ongoing relationship that will (hopefully) ring the … Continue reading 6 Reasons Your Company’s Content Engine Is Stalling Out
4 Reasons to Focus on Location-Based Marketing
Ever had a hard time getting connected to the correct location of a business or the one closest to you? Chances are, the business you are looking for may not be effectively marketing themselves within their immediate area, oftentimes missing valuable customers like yourself. Not focusing on location-based marketing may lead your business down the … Continue reading 4 Reasons to Focus on Location-Based Marketing
Four Reasons Why Everything Is Going Wrong With Your Website
When everything is going wrong with your website, your business suffers. You may be in need of a major overhaul, just a few tweaks, or somewhere in between. It all depends on where you started, where you are now and where you intend to go. You do have goals, right? If you don’t, that’s your … Continue reading Four Reasons Why Everything Is Going Wrong With Your Website
100 Reasons Why You Need A Logo
The business world can be a pretty cutthroat place. Every day brings with it new updates, innovations, challenges and triumphs. New competitors pop up left and right, and you need to always be fighting against this wave to stay relevant. It helps if you have a bit of a foundation to stand on. That’s where … Continue reading 100 Reasons Why You Need A Logo
3 Reasons and 3 Ways to Help Someone Out … of Your Organization
How can you tell when an employment relationship has run its course? And what if you’ve figured it out, but the employee hasn’t? Often, the problem is a function of fit: The organization has evolved in some way or the job itself has changed, but the employee has not adapted. Or maybe the employee wasn’t … Continue reading 3 Reasons and 3 Ways to Help Someone Out … of Your Organization
5 Reasons Email Marketing Should Be Part of Your Marketing Playbook
With the rise of social media as a leading communication channel, it is tempting to dismiss email marketing as an antiquated communication tool and focus communication efforts elsewhere. Here are five reasons why this is a bad idea: 1. Email is More Personal If social media is the reception hall of online communication, email is … Continue reading 5 Reasons Email Marketing Should Be Part of Your Marketing Playbook
5 Reasons Your Content Needs To Be Mobile Now
If your content isn’t mobile, your business is losing money. That may seem like a strong statement, but the stats support its truth: 87% of the world’s population uses a mobile device. (Source: Dynamic Artisans) 74% of smartphone owners use their devices to check their email. (Source: Gartner) Mobile now makes up the majority of email … Continue reading 5 Reasons Your Content Needs To Be Mobile Now
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