William Comcowich — December 8, 2017 Follow @GleanTeam — December 8, 2017 Google Alerts has long been a favorite online monitoring tool for many, including marketing and PR professionals, small businesses and even not so small organizations. After all, it’s free and easy to set up. Google’s name recognition attracts users who don’t know of … Continue reading 5 Reasons to Trash Google Alerts in Favor of a Paid Media Monitoring & Measurement Service
Liz Bardetti — December 8, 2017 — December 8, 2017 Tumisu / Pixabay There are processes you can’t wait to outsource in business, whether it’s janitorial services for the clutterbug or accounting help for those who are helpless with numbers. You might easily outsource your marketing automation or even your entire recruiting and talent acquisition … Continue reading 5 Reasons to Outsource Corporate Philanthropy
Greetje den Holder — December 1, 2017 Follow @GdenHolder — December 1, 2017 When people tell you blogging is easy, you can simply say they are wrong. In fact, blogging means a lot of work and you need to blog consistently in order to be successful. Many bloggers just stop blogging after a while because … Continue reading Bloggers Fail Because of These 18 Simple Reasons
Josh Slone — November 22, 2017 — November 22, 2017 Learning how to cold email (sometimes referred to as “cold call email”), effectively can be a huge boost to your sales process. Mention the words cold call email to most people and they’ll immediately think you’re a salesperson. And while that is the primary reason … Continue reading Cold Call Email: 5 Reasons You Should Be Sending Them
Patrick Whatman — November 16, 2017 Follow @mrwhatman — November 16, 2017 If you’re in marketing or communications, you’re almost certainly familiar with Google Alerts. It’s the free tool that sends email updates whenever your keywords are used online. And even though Google itself declared the tool “broken,” they’re still immensely popular: Source: Google Trends … Continue reading 5 Reasons Why Google Alerts Just Aren’t Enough Anymore
Naman Kapur — November 16, 2017 Follow @kapur_naman — November 16, 2017 Ever since online marketing began, emails were the most effective means of marketing channel until push notifications arrived and changed everything few years ago. But over these years, apps have become overcrowded and people get too many notifications on their devices to notice … Continue reading 5 Reasons Emails Will Dominate Marketing Channels in 2018
Serenity Gibbons — November 10, 2017 — November 10, 2017 Anemone123 / Pixabay Millennials (a.k.a. Gen Y) are stereotyped as lazy and entitled. It’s hard to forget all the stories about participation trophies that each youngster received just for signing up and playing on a sports team when they were young. Things like this helped … Continue reading 8 Reasons Gen Y is More Productive Than Any Other Generation
Richard Barker — November 7, 2017 Follow @HarrisonMannUK — November 7, 2017 For the majority of us, keeping our company’s business blog up-to-date with posts that promote our products or services, our expertise, and news relevant to our industry seems more like a full-time job than a quick and easy marketing activity. With marketing budgets … Continue reading 5 Reasons Why You Should Show Your Business Blog Some Love
Ryan Scott — November 7, 2017 Follow @causecast — November 7, 2017 Tumisu / Pixabay America’s Charities – a leader for more than 35 years in employee giving – regularly issues data-driven reports that identify trends in corporate giving and volunteering. Over the years, this “Snapshot” series has become a critical bellwether in employee-led corporate … Continue reading One of the Top Reasons Your Employees Aren’t Volunteering Will Surprise You
Jeremy Durant — October 30, 2017 Follow @BopDesignSD — October 30, 2017 From time to time on our blog, we share business development and sales tips that help with nurturing or converting B2B marketing leads. In this post, the message is simple: you should check your email junk folder at least once a day. Why? … Continue reading 3 Reasons to Check Your Junk Mail Folder
