Carol Forden — October 26, 2017 Follow @carolforden — October 26, 2017 The consumer journey itself has changed dramatically over the past few years. The route to purchase still revolves around some key stages. Today, consumers use numerous devices to compare, share, learn and consumer information make purchasing decisions. The journey crosses some touchpoints, ranging … Continue reading 6 Reasons Why Consumer Journey Mapping Matters More Than Ever
Peter Dulay — October 20, 2017 — October 20, 2017 Facebook has almost 2 billion users on whom they’re constantly collecting data. With every update, post, check-in, comment, and like, Facebook stores information. Because of this, Facebook has essentially become a marketer’s library, where you can find your customers and present offers that resonate with … Continue reading 14 Reasons Your Facebook Ads Are Not Working
Paul Keijzer — October 19, 2017 Follow @Paul_Keijzer — October 19, 2017 geralt / Pixabay When it comes to praise, we’re all guilty of being stingy. Not generally in life, but at the workplace we find it hard to praise someone. In no way am I suggesting that we’re mean and ungrateful people. Generally speaking, … Continue reading 4 Reasons You Should Stop Being Stingy With Praise
Mindi Rosser — October 14, 2017 Follow @MindiRRosser — October 14, 2017 It’s launch day for your business. You are ready to start implementing all those techniques you discovered from those social media gurus. They make it sound so easy. They also assume you have a few hours a day to devote solely to marketing … Continue reading 7 Reasons Why You Need a Social Media Marketing Consultant
Greetje den Holder — October 6, 2017 Follow @GdenHolder — October 6, 2017 The Ultimate List of Reasons Why You Should be Blogging Oh boy, there are so many reasons why you should be blogging. Just type in ‘blogging reasons’ in a search machine and you will find thousands of articles telling you why you … Continue reading The Ultimate List Of Reasons Why You Should Be Blogging
Daniel Burrus — October 6, 2017 Follow @DanielBurrus — October 6, 2017 CoxinhaFotos / Pixabay A central component of the Anticipatory Organization model is disruption—more specifically, how Anticipatory Organizations and individuals can look at disruption and see enormous opportunity. Leveraging disruption could produce a revolutionary new product or service, lead to a significant improvement on … Continue reading 3 Reasons Companies Welcome Disruption
George Dickson — October 5, 2017 — October 5, 2017 Losing a top performer hurts, and it’s an increasingly common issue in the modern workforce. A study by SAP and Oxford Economics revealed that one in five high performers are likely to leave their jobs within the next six months — and less than half … Continue reading 20 Simple Reasons Your Top Performers Quit
Choncé Maddox — September 30, 2017 — September 30, 2017 StockSnap / Pixabay Creating a website or blog for your business can be a huge project. Once you’ve got everything up and running, discovering that you have a high bounce rate can be disheartening. Visitors leave your site for many reasons, not all of which … Continue reading 8 Reasons Why People Leave Your Website
Jon Shields — September 27, 2017 Follow @thejonshields — September 27, 2017 StockSnap / Pixabay One of the most demoralizing aspects of the job search is clicking “submit” on an online application only to be faced with deafening silence. Some job seekers submit dozens of applications without hearing anything back, making it difficult for them … Continue reading 4 Reasons You Didn’t Hear Back After Applying for a Job
A lot of B2B brands are discovering the powerful influence of account-based marketing (ABM) strategies, but is it enough? Columnist Nate Dame outlines why ABM needs SEO, and how they’re better together. Nate Dame on September 21, 2017 Account-based marketing best practices have come into their own in recent years. Audiences expect more personalized, … Continue reading 3 reasons SEO is the account-based marketer’s secret weapon
