By Daniel Pink February 18, 2022 For a guy whom antiquity scholars say might never have existed, Aesop has enjoyed a pretty good run as an author. The fables that bear his name (but are likely the product of many creators over many years) date to five centuries before the Common Era. They’ve been … Continue reading Daniel Pink: Foundational regrets are the reason for dissatisfaction later in life
Nura Eston September 7, 2021 No website? No access to web developers? Have a website that doesn’t integrate with a payment gateway? No problem! Payments have come a long way in recent years, so even if you haven’t had a chance to update other parts of your business, you shouldn’t face any barriers to … Continue reading Want to Accept Online Payments? There’s No Reason You Can’t.
Bob Van Rossum February 18, 2021 One of the biggest challenges companies face today is the ability to find the right talent. There are many factors to take into consideration during the marketing executive recruitment process. What kind of marketing experience does the candidate have? Do they have the right marketing expertise? What kind of … Continue reading One Reason Why Your Marketing Executive Recruitment Process Is Taking Too Long
Texas Restaurants Look To Boost Safety Through Customer Reporting by Laurie Sullivan , Staff Writer @lauriesullivan, July 6, 2020 Consumers who are willing to venture into Texas restaurants can now take part in improving the customer experience by reporting on the COVID-19-related health and hygiene practices at participating restaurants. It’s done by texting the word “SAFE” … Continue reading A Reason To Return To Restaurants? Texas Looks To Improve Customer Experience
Laura Krajewski — May 22, 2020 I have this friend — let’s call him Josh. He’d been at his job for a year, even though he didn’t love the work he was doing. The job offered Josh good pay, security and professional experience. But, ultimately, it wasn’t the kind of work he wanted to do … Continue reading The Strong Link Between Engagement, Retention, and Career Pathing: Examples of Employee Development Plans that Give your Contact Center Agents a Reason to Stay and Work Hard
Brian Basilico — March 15, 2019 Follow @bbasilico — March 15, 2019 I’ve been in business for over 40 years, and over the last 18, 20 years I’ve been working in marketing other companies to their perfect clients. One of the first questions I ask them is, “Who is your perfect audience?” Now, I get … Continue reading Are You Asking Yourself… What is the Reason I Am Doing This?
Arik Hanson — November 15, 2018 — November 15, 2018 Two years ago I wrote a post. The theory: Brands no longer need to post 20 times a week to drive results in social media marketing. Back in 2016, this was actually a somewhat progressive concept. A few brands were leading the way (Target, at … Continue reading The Real Reason Brands Are Still Posting 30X a Month on Facebook
When it comes to bid management, let the machines do the heavy lifting, advises contributor Frederick Vallaeys. Here’s why it’s best to automate the tedious work humans used to do to calculate CPC. Frederick Vallaeys on August 30, 2018 Bid management is not traditionally thought to be part of a marketing job so why … Continue reading There is no reason to manage bids manually
By Victoria Klochkova July 23rd, 2018 It can be hard to decipher Google’s actual stance on HTTPS these days. When Google first officially announced HTTPS as a ranking signal in 2014, they referred to it as a “light” signal. Google’s own Gary Illyes would go on to call it a “tiebreaker” ranking factor a few … Continue reading The Real Reason HTTPS Matters to Your SEO Results: 5 Experts Weigh In
Taylor Gordon — June 14, 2018 — June 14, 2018 geralt / Pixabay Aspiring business owners are usually in awe of what I do. They wonder how I’m able to land jobs and make a full-time living from home. I’ve been there. I’ve seen my friends and other freelancers I admire making way more money … Continue reading One Reason Some Freelancers Fail Before They Even Start
