By Victoria Klochkova July 23rd, 2018 It can be hard to decipher Google’s actual stance on HTTPS these days. When Google first officially announced HTTPS as a ranking signal in 2014, they referred to it as a “light” signal. Google’s own Gary Illyes would go on to call it a “tiebreaker” ranking factor a few … Continue reading The Real Reason HTTPS Matters to Your SEO Results: 5 Experts Weigh In
Taylor Gordon — June 14, 2018 — June 14, 2018 geralt / Pixabay Aspiring business owners are usually in awe of what I do. They wonder how I’m able to land jobs and make a full-time living from home. I’ve been there. I’ve seen my friends and other freelancers I admire making way more money … Continue reading One Reason Some Freelancers Fail Before They Even Start
James Mathewson — January 10, 2018 — January 10, 2018 Pixabay In my last post, I gave three reasons to avoid accelerated mobile mages (AMPs). Accelerated mobile pages are flat HTML web pages that follow Google‘s guidelines and are hosted by Google to boost page load performance on mobile devices. Since load time is a … Continue reading International SEO: Another Reason to Avoid AMPs
Heather R. Morgan — April 7, 2017 Follow @HeatherReyhan— April 7, 2017 Contrary to what you might expect, sales emails should not be all about you and your company. Instead, you should put your prospective customers front-and-center when you plan a new campaign: What do they care about? What are their problems, and how can … Continue reading Narcissism: The Biggest Reason Your Sales Emails Fail
Jacob Shriar — February 1, 2017 Follow @jacobshriar— February 1, 2017 How many times have you heard the expression “people leave their boss, not their job”? We’ve written about it on our blog many times, and almost every big publication out there (Forbes, HBR, Fortune, WSJ, etc.) has written about it. All of this originates … Continue reading The Real Reason People Are Leaving Your Company
Personal Branding Blog — November 28, 2016 — November 28, 2016 A unique selling proposition or USP is a key ingredient to attracting an interested audience for your brand’s products or services. Once you capture their attention in a compelling way it is much easier to convert your leads into sales. Reaching the right audience … Continue reading Create A Reason To Buy Your Personal Brand’s Product
John Nemo — November 18, 2016 Follow @JohnNemoPR— November 18, 2016 Until you overcome this, you’ll always fall short of your full potential in business. I knew the words were true the moment they were spoken. They struck me at the core of my professional self, and I immediately realized how much better my business … Continue reading The Real Reason You Aren’t More Successful
Susan Gilbert — November 16, 2016 Follow @SusanGilbert— November 16, 2016 Create A Reason To Buy Your Product Every business and entrepreneur needs their own unique selling proposition (USP) in order to be successful. Your target market want to know why they should buy from you instead of from your competitors. It takes some creativity … Continue reading Give Your Target Market A Reason To Buy
by George Simpson, Featured Contributor, October 6, 2016 Apparently IBM experimented with Watson, its cognitive computing platform, to see if it could help Big Blue better manage its approximately $53 million online ad buys. Turns out the Big Blue Box reduced the company’s average cost per click by 35%, and by as much as 71%. … Continue reading Another Reason Not To Take Sick Days
by John Nemo Follow @JohnNemoPRAugust 30, 2016 Nearly 75 million adults are fanatical participants in this “hobby” – here’s how to use it to win new business and bond more deeply with clients. It’s been called a silly little game, but fantasy football was played by 75 million adults across North America in 2015, and … Continue reading The Real Reason You Should Be Playing Fantasy Football At Work
